Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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STAYC pays tribute to role models with Spotify K-Pop ON! single
MANILA, PHILIPPINES — K-Pop “TEENFRESH” pioneers STAYC released their Spotify K-Pop ON! (온) Single featuring their rendition of “FANCY” by…
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This week, we drink to the world’s most illegal beer, trust in cool grandmas, and rely on a spicy relief hotline
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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MG Motor and Havas Middle East launch MG ONE with celebration of rhythm in partnership with Shahyn
DUBAI, UAE — MG Motor, in collaboration with its regional agency Havas Middle East, has launched the all-new MG ONE with…
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Cheerz and Steve celebrate the stories behind every smile
PARIS, FRANCE — Cheerz, a leading actor in online photo printing, has teamed up with creative agency Steve for the first…
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F.Hero and Chef Pom have an ‘epic night out’ with Coca-Cola in Thailand
BANGKOK, THAILAND — Coca-Cola has just dropped Foodmarks in ASEAN and South Pacific. Forget boring food tours because Foodmarks is all…
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BBH Singapore and The Shophouse @ Publicis bring Singapore to iconic cities around the world
SINGAPORE — BBH Singapore and The Shophouse @ Publicis are bringing quintessentially Singapore experiences to major cities around the world,…
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Hong Kong’s Garden bakery teams up with dentsu Hong Kong for rebranding initiative
HONG KONG — Garden, the cherished Hong Kong bakery with a rich heritage spanning over 90 years, and creative agency…
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WIF and Fred & Farid LA launch eye-opening campaign to address gender disparities in Hollywood
LOS ANGELES, USA — On the night of the Academy Awards, WIF and Fred & Farid Los Angeles launched an eye-opening campaign to raise awareness of the persistent gender disparities…
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KFC Thailand celebrates 40th Anniversary with a sizzling challenge and a spicy relief hotline
BANGKOK, THAILAND — KFC Thailand marked its 40th Anniversary with an irresistible challenge that will leave fans sweating, shedding tears, and…
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HSBC celebrates Hong Kong by getting its people to create the ad with a focus on ‘Make your next move, make your next mark’
HONG KONG — HSBC has partnered with MSL to unveil its latest brand campaign, “Make Your Next Move. Make Your Mark.”…
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Hang Seng Bank combats financial scams with DDB Group Hong Kong using catchy Cantopop bops
HONG KONG — Hang Seng Bank has launched a campaign in an effort to help customers identify increasingly sophisticated financial scams.…
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Hyundai Motor and Jung von Matt uses car crashes caused by climate change as key visual in carbon neutrality campaign
SINGAPORE — Jung von Matt NECKAR has launched a global campaign for Hyundai, titled “The Last Safety Feature” which tackles the pressing issue of carbon neutrality head-on. This campaign brings to the forefront a critical message: amidst the plethora…
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