Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Antarctica raises a newly designed flag to call for urgent response to its rising microplastic crisis
LONDON, UK — Antarctica is traditionally known as a land covered in clean ice and pristine snow, but latest research by…
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McDonald’s and Leo Burnett UK builds on ‘there’s nothing quite like a McDelivery’ message in new OOH campaign
LONDON, UK — McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery…
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Tinder brings single combat sports lovers together with a kiss cam for Muay Thai
BANGKOK, THAILAND — Tinder®, the world’s most popular app for meeting new people, is kickstarting another Season of Love with…
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Zespri encourages daily kiwi consumption with a special type of fruit ‘pillbox’ by Speakeasy
MIAMI, USA / SINGAPORE — Combining modern-day behavioral theory with the concept behind a 190-year-old medicine delivery system, the brand strategy…
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Brazilian beer brand Brahma asks festival-goers to worry less and enjoy more
SÃO PAULO, BRAZIL — AMBEV‘s Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its…
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Veolia revisits the works of the impressionists with AI, without water
PARIS, FRANCE — After Season 1, which raised awareness among 10 million French citizens and hundreds of partners about the…
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Brazilian tennis player Rafael Padilha pioneers a new tradition at Miami Open with the first ceremonial serve
SÃO PAULO, BRAZIL — In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with…
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ProActiv introduces new brand platform, ‘Live Fearlessly,’ developed by TBWA\NEBOKO
AMSTERDAM, NETHERLANDS — High cholesterol is more common than you’d think. But that doesn’t mean you have to live your life…
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Grey Bangladesh and Tasty Treat address Bangladeshis’ unawareness of their birth dates
DHAKA, BANGLADESH — It is estimated that over 20 million Bangladeshis are unaware of their actual birth date, living with the…
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Sweetshop’s Damien Shatford’s Tabtouch spot is a comedic approach to the power of ‘The Touch’
AUCKLAND, NEW ZEALAND — Brace yourselves for a dose of laughter and creativity, courtesy of director Damien Shatford. With his latest…
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Truist Bank and StrawberryFrog highlight unique creative strategy in ‘Unstoppable Together’
NEW YORK, USA — Truist unveiled a new campaign, “Unstoppable Together,” highlighting the bank’s unique ability to bring clients both deep…
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O2 launches exclusive benefits and experiences for Priority members with brand character ‘Bubl’
LONDON, UK — O2 has unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase…
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