Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Publicis Italia Encourages DIESEL Customers to Enjoy the Outfits They Buy Before Returning it Back to the Store
BREGANZE, ITALY – You may have heard of the term “Wardrobing.” The word is used for the act of buying…
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Campaign Spotlight: Nestlé NANKID Philippines Pays Tribute to People Behind Every Amazing Possible Starring Filipino Parents, Doctors and Leaders
Nestlé NANKID pays tribute to parents around the world as they roll out their global relaunch campaign called “Amazing Possibles”.…
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Campaign Spotlight: GIGIL Unveils Millennials’ True Fears in CLiQQ by 7-Eleven Campaign in Time for Friday the 13th
What keeps you up at night? What figure lingers in the shadows as darkness descends? What nightmare follows you around…
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Campaign Spotlight: Universal McCann and Allianz Malaysia Share Stories On Protection for Malaysia Day Celebrations
KUALA LUMPUR, MALAYSIA – Universal McCann (UM), IPG Mediabrands’ full service global media agency, and Allianz Malaysia Berhad brings together…
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Campaign Spotlight: Back Market and Marcel Invites People to Change their Point of View on the Refurbished by Hijacking an Iconic Campaign
Last May, Back Market, the French leader in the sale of refurbished high-tech products, launched its new signature: “New is Old”.Determined to…
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Campaign Spotlight: Goodknight and Digitas India Engage Kids to Beat the Mosquito Menace with the Adoption of Personal Repellents
MUMBAI, INDIA – With the rise of vector-borne diseases like malaria and dengue, especially, during the monsoons, Goodknight, India’s leading kid-safe mosquito…
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Campaign Spotlight: TBWA\ Singapore Launches Campaign for Singapore Airlines as It Celebrates Inaugural Non-Stop Flight to Seattle
SINGAPORE – Seattle is known for its rich musical culture and heritage. Major musical influences such as Nirvana, Pearl Jam,…
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Campaign Spotlight: Lea Salonga Performs We Win as One — the Theme Song for this Year’s SEA Games
Eight years after the last Southeast Asian Games were held in the Philippines, the SEA Games is finally returning to…
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Campaign Spotlight: A Real Peruvian Shaman Brings Luck to The One Show 2020 Entries in Lanfranco & Cordova’s Campaign
NEW YORK — Playing off the notion that a little bit of luck can help a piece of creative work…
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Campaign Spotlight: Tequila-Flavored Beer Desperados Goes All Out Crazy with Ideas for Epic House Party Campaign
LONDON, ENGLAND – Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one…
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Campaign Spotlight: P&G Releases the First-Ever Laundry Musical with “When I Shine With You” Starring Lea Salonga for Ariel Instashine
Every piece of clothing has a story, and just like one’s memories, each item should be shown importance by keeping…
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Campaign Spotlight: Amnesty International and Grey Indonesia Partner to Create the Single Signature Poster Campaign
Jakarta, Indonesia – Amnesty International Indonesia and Grey Indonesia have partnered together to create an awareness campaign that sheds light…
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Campaign Spotlight: Naga DDB Tribal and Digi Create FootBraille, Allowing the Visually Impaired to “Watch” Football with the National Blind Football Team
Meet Sunny, Head Coach of the National Blind Football Team. An inspiring man, he proudly leads an amazing bunch of…
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