Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Johnson’s Baby and BBDO Bangkok celebrate Mother’s Day by asking, what defines a ‘mother’?
BANGKOK, THAILAND – Johnson’s Baby, one of the world’s leading manufacturers of products for infants, and creative agency BBDO Bangkok‘s…
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Campaign Spotlight: The ‘Swopbox’ by CJ Worx reimagines tech packaging to reduce e-waste
BANGKOK, THAILAND — E-waste is the world’s fastest growing waste, with over 50 million metric tons accumulated, just from recent…
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Campaign Spotlight: Porter unveils its first brand campaign ‘Delivery Hai? Ho Jayega’
BENGALURU, INDIA — The largest marketplace in India for intracity logistics, Porter, has launched its first brand campaign “Delivery Hai?…
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Campaign Spotlight: BL Agro changes the Raksha Bandhan narrative with heartfelt sibling love
NOIDA, INDIA — For years, advertisements for festival Rasha Bandhan have relied on typecasts, such as the brother gifting something…
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Campaign Spotlight: Kapoor siblings showcase their love-hate relationship with relatable spot for Skinn
MUMBAI, INDIA — Skinn, a fine fragrance brand from the House of Titan, is back with its #BestSaidWithSkinn campaign. The…
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Campaign Spotlight: Leo Burnett Ukraine asks, what if icons of peace got tired too?
KYIV, UKRAINE — In this new campaign by creative agency Leo Burnett Ukraine, part of Publicis Groupe Ukraine, the creators…
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Campaign Spotlight: These billboards are built with old and broken tech parts to promote ‘Cash for Trash’
LONDON, UK — UK leading tech retailer Currys has devised a disruptive outdoor campaign with a special build full of old…
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Campaign Spotlight: Geometry Colombia shows off the vibrancy of Latin American women’s soccer
COLOMBIA, SOUTH AMERICA – As Latin America’s impassioned sports community celebrate the women’s football competition Copa América Femenina, creative agency…
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Campaign Spotlight: Elever’s free templates help turn passion into careers
BANGALORE, INDIA – According to a study by reporting tool Oracle, one in four people who feel stuck in their…
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CampaignSpotlight: MyGlamm launches ad film with brand ambassador Shraddha Kapoor
MUMBAI, INDIA — India-based DTC beauty brand MyGlamm launches its new ad film #GlammUpLikeAStar. The campaign highlights MyGlamm as a…
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Campaign Spotlight: The North Face rallies runners built for the trail in epic spot
LONDON, UK — Activewear and outdoor sports gear brand The North Face has joined forces with advertising agency Guerrilla, FAMILIA…
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