Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: BBH China answers Nike’s challenge to boost imagination with a treasure trove of creativity
SHANGHAI, CHINA — In recent years, with the improvement of Chinese Gen Z’s aesthetic appreciation for artistic creations, youth culture…
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Campaign Spotlight: Carousell creates a song and dance out of home service customer reviews
SINGAPORE — Online marketplace Carousell has launched a new digital and OOH awareness campaign to highlight their home services offering.…
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Campaign Spotlight: Gay Games Hong Kong and DDB Group Hong Kong encourage all to ‘come out’ for the games
HONG KONG — Worldwide sport and cultural event Gay Games 11 Hong Kong (GGHK) is officially inviting anyone and everyone…
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Campaign Spotlight: Hornbach goes street style with a little help from Heimat Berlin
BERLIN, GERMANY — Crafted from materials available to buy in any HORNBACH store, the Sneakerpool — a pool in the…
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Campaign Spotlight: Cheil Worldwide uses gamification and snacks to fight ocean waste
SEOUL, SOUTH KOREA – Cheil Worldwide announced the launch of a new campaign “Seanack” that turns coastal waste into currency to…
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Campaign Spotlight: Home Box launches a collection for domestic workers with film ‘The Hidden Room’
DUBAI, UAE — Expat domestic workers are employed in many homes in the Middle East, but it is a segment…
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Campaign Spotlight: The Glitch and Love Depot are normalizing the topic of sexual pleasure in India
MUMBAI, INDIA — Digital-first creative agency, The Glitch, part of VMLY&R, has conceptualized and created an innovative digital campaign for…
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Campaign Spotlight: Ubank launches brand platform ‘That’s How you Money’ via Whitegrey
SYDNEY, AUSTRALIA — Australia’s first digital bank, ubank, has unveiled a new brand platform via creative technology company whiteGREY, highlighting…
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Campaign Spotlight: Parle Products launches 3 new commercials for the Bengali market
MUMBAI, INDIA — Parle Products, one of India’s leading manufacturers of biscuits and confectionery has launched three new TVCs for…
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Campaign Spotlight: Darlie Malaysia’s ‘Semangat Together’ feeds the Malaysian spirit with hope
KUALA LUMPUR, MALAYSIA — In April 2022, oral care brand Darlie Malaysia – together with its creative agency, FCB SHOUT…
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Campaign Spotlight: Louis XIII Cognac and Fred & Farid Los Angeles urge people to believe in time
LOS ANGELES, USA — Time is the raw material of liquor brand LOUIS XIII Cognac. Following “100 Years,” a two-part…
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Campaign Spotlight: Colgate Total’s latest ad supercharged by a 12-hour choose-your-adventure series
HONG KONG — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched the second installment of its…
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Campaign Spotlight: Gillette Venus drops an encore to its viral song, reminding everyone it’s okay to say ‘pubic’
BOSTON, USA — Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic,…
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