Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Around You and Tier Mobility launch campaign to promote animal behaviors for happier and healthier cities
STOCKHOLM, SWEDEN — What do honeybees, penguins, and chimpanzees have in common? Over the last few months, independent creative agency…
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Design: CNET introduces comprehensive editorial content with new brand identity from Collins
MANILA, PHILIPPINES — CNET has been long known for its tech reviews and digital news but over the years, it…
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Campaign Spotlight: Standard Chartered empowers youth by tackling inequality in campaign by TBWA\Singapore
SINGAPORE — In line with British multinational banking and financial services company Standard Chartered’s commitment to building a more sustainable…
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Campaign Spotlight: This Forgiveness Day, Platinum Days of Love gives couples a chance to apologize in advance
MUMBAI, INDIA — This Forgiveness Day, jewelry brand Platinum Days of Love wants to give couples a chance to embrace these…
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Campaign Spotlight: Quark Henares’ newest short film ‘How to Find Freedom,’ shot with Oppo Find X5 Pro
MANILA, PHILIPPINES — Smartphone fans were treated to a delightful experience last month when the global smart device brand OPPO…
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adoboPicks: Gen Z campaigns from Pepsi and Clean & Clear, Dole Sunshine’s open letter to the Pope, and more of this week’s favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: Fred & Farid continue Longchamp Le Pliage campaign with two new spots
LOS ANGELES, USA — In partnership with creative agency FRED & FARID Los Angeles, Longchamp launches the second chapter of…
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Campaign Spotlight: Pepsi captures messiness and authenticity of Gen Z at home and their relationship with food
SINGAPORE — Quirky food experiments, spilled soda everywhere, ugly crying with spicy meals, being the only single person at a…
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Campaign Spotlight: ‘Market the Cat’ walks down furry friends’ snug hideaway in Tai Wo
HONG KONG — “Market the Cat,” a famous illustrated character from Taiwan, is making his Hong Kong debut at the…
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Campaign Spotlight: Bodyform unveils #Periodsomnia to help close period sleep gap
LONDON, UK — New research conducted by Libresse, known as Bodyform in the UK and launching as Saba in the…
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Campaign Spotlight: Jericho Rosales makes moms and netizens feel the ‘kilig-linis’ with a dishwashing duet
MANILA, PHILIPPINES — In case you missed it, Filipino actor Jericho Rosales was the talk of the town early this…
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Campaign Spotlight: Cheil Worldwide creates chatbot to help owners communicate with their dogs
SEOUL, SOUTH KOREA — Creative agency Cheil Worldwide and pet healthcare company Woorien launched “PetTalk,” a chatbot that aids communication…
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Campaign Spotlight: RC Cola takes viewers on a wild tour of history reimagined, thanks to Mediabrands Content Studio
MANILA, PHILIPPINES — Mediabrands Content Studio Australia alongside Mediabrands Philippines, has partnered with leading creative and media companies (The Glue…
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