Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: FCB Interface and Mahindra Truck and Bus deliver the biggest guarantee in Indian trucking
MUMBAI, INDIA — The new ad campaign conceptualized by FCB Interface showcases a typical shooting set where we see Ajay…
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Campaign Spotlight: Spark and Colenso BBDO create a piece of code that rewrites the internet to see all genders
AUCKLAND, NEW ZEALAND — If you’ve never had to think about your gender, you probably haven’t realised how often you…
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Campaign Spotlight: Don Papa discos into 2022 with new cocktail lifestyle campaign
MANILA, PHILIPPINES — Don Papa Rum, the premium single island rum from the Philippines, has unveiled its latest global lifestyle…
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Campaign Spotlight: Himalaya Vajomba gets people to swipe right on a Yeti
KUALA LUMPUR, MALAYSIA – Himalaya Vajomba, an extension of Himalaya Salt Sports Candy, supported Himalayeti in its efforts to get a…
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Campaign Spotlight: Sophie Muller directs ethereal & magnetic Alexander McQueen SS22 collection film inspired by Storm Chasing
LONDON, UK — ‘Chasing Storms’, a stunning film directed and created by Sophie Muller in collaboration with creative director Sarah…
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adobo Picks: Super Bowl ads hold nostalgia and relies on celebrities
MANILA, PHILIPPINES – As the National Football League’s Super Bowl LVI saw the Los Angeles Rams eventually defeat the Cincinnati…
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Campaign Spotlight: Poly’s all together campaign delivers an inclusive vision for meeting equality
SINGAPORE – Poly (NYSE: POLY) today introduced its new “All Together” campaign that inspires businesses to evolve beyond the limitations…
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Campaign Spotlight: Skinny adds more big names to its ‘Famous Names’ campaign
AUCKLAND, NEW ZEALAND – Skinny will do anything to keep prices low and customers happy. So rather than paying big…
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Campaign Spotlight: 20ten creates a unique brand partnership and campaign platform for Batchelors and Pokémon
LONDON, UK — Creative agency, 20ten, has introduced Batchelors to the world’s biggest Entertainment Franchise, Pokémon. The exciting creative partnership…
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Campaign Spotlight: Klarna launches first-ever immersive sports activation, bringing basketball fans worldwide closer to the game
NEW YORK, USA – Klarna, a leading global retail bank, payments and shopping service, today unveiled “The Klarna All-Star Vault,”…
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Campaign Spotlight: With the first-ever Metaverse Valentine’s Date by Cadbury Silk, Mondelez and Ogilvy India raise the bar on digital marketing
MUMBAI, INDIA — Mondelez’s brand Cadbury Dairy Milk Silk has been winning the Indian romantic’s heart for over a decade…
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Campaign Spotlight: ´Ex installments,´ Grey Argentina’s campaign for Itaú for Valentine’s Day
BUENOS AIRES, ARGENTINA – On a day where love reigns, you might find yourself paying the outstanding installments on your…
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Campaign Spotlight: Women in Games and BETC have video game heroes roll their hips to send an important message
PARIS, FRANCE — The entertainment industry has a real influence on how collective minds are shaped. This industry, especially the…
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