Thursday, January 28, 2021

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Campaign Spotlight

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Wieden+Kennedy Amsterdam and Corona reveal ‘This is living,’ new global brand platform

AMSTERDAM – CORONA launches ‘This Is Living’: tapping into the universal desire for freedom, the brand wants to inspire people to go outside and...
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Saatchi & Saatchi Dubai creates a talent agency for dogs from animal shelters

ABU DHABI – Research from the Oxford Humane Society tells us that less than 2 in 10 dogs are adopted from an animal shelter....
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BBDO Bangkok and Thai Health Promotion Foundation create AbsorbPlate, the world’s first design innovation...

BANGKOK – Thai food is delicious but sometimes very greasy. There are hundreds of stir-fry and deep-fry dishes cooked with oil. These greasy dishes...
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Leo Burnett London and Action on Addiction help recovering addicts dress for job interviews...

LONDON – Leo Burnett London has partnered with Action on Addiction to help recovering addicts back into the workplace with the 'the dry/clean initiative.'   The...
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Dunlopillo and Geometry Global lull 325,000 Malaysians to sleep

KUALA LUMPUR – Dunlopillo, in partnership with Geometry Global Malaysia, have repurposed their most detailed, technical product videos to create a series of sleep...
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Abandoned and mistreated dogs are the subject of an action from PEA and Leo...

SAO PAOLO –That adorable puppy you see at pet shops, all groomed and wearing a ribbon, will just about make anyone want to take...
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Samsung and Cheil Worldwide fulfill separated families’ last wish to see the faces of...

SEOUL – Cheil Worldwide and Samsung have set out to fulfill “The Last Wish” of seniors who have been separated from their families because...
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Knorr asks, ‘Is flavor the recipe for love?’

MANILA – How essential is food and flavor in people’s everyday lives? With the evolving Filipino palate for more adventurous and exciting flavors each...
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BBDO Russia doesn’t want you to look the other way

MOSCOW – “He beats me means he loves me” is a common excuse for domestic violence in Russia. There is no statistics for its...
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UNHCR & MullenLowe Philippines stop Filipinos from going ‘Home’

MANILA – The United Nations High Commissioner for Refugees (UNHCR) Philippines and MullenLowe Philippines have launched the UNHome Button - an innovative web browser...
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O&M brings Singtel’s mobile network to the forefront with extreme video campaign

SINGAPORE – Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability, and low latency of the...
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How Chowking and NuWorks turned a boycott into brand love

How would you deal with a potentially disastrous situation? Several entities and agencies have entire teams or departments dedicated to doing just that. In...

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