Friday, July 19, 2019


Campaign Spotlight

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Kurashiki Central Hospital and TBWAHAKUHODO ‘Surgeon Tryouts’ disrupts how surgeons are hired in Japan

TOKYO – Kurashiki Central Hospital, one of the largest hospitals in the western Japan, has teamed up with TBWAHAKUHODO Japan to create a disruptive...
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Lacoste and BETC present “Support with Style” 100 days before the Rio Olympics

PARIS – To promote the Rio Olympics and its partnership with the CNOSF (French National Olympic and Sports Committee), Lacoste launched a music video...
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J. Walter Thompson Japan creates Singing Nature to promote Shinichi Osawa’s new single,...

TOKYO – To promote Photosynthesis #1, a new single by internationally acclaimed musician Shinichi Osawa, J. Walter Thompson Japan collaborated with celebrated floral artist...
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Feeling good in Jockey India from Law & Kenneth Saatchi & Saatchi

MUMBAI – Aren’t there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of...
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Ogilvy & Mather and Shutterstock use stock footage to parody famous Cannes campaigns

HONG KONG – Ogilvy & Mather Hong Kong (Ogilvy) have created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With...
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MullenLowe Singapore creates new condom brand

SINGAPORE – MullenLowe Singapore, part of global creative boutique MullenLowe Group, has developed an entirely new brand and product on behalf of animal rights organization...
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NESCAFÉ brews another first on Twitter

MANILA – For Valentine’s Day 2016, NESCAFÉ—together with the celebrity tandem of Alden Richards and Maine Mendoza—used the social media platform Twitter to brew...
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RainSprout transforms any umbrella into a fighter against dengue fever

KUALA LUMPUR – A new and simple innovation by Grey Group Malaysia turns any umbrella into an active warrior against Dengue. The RainSprout fixes...
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DDB China turns Face Recognition Technology from Alipay into an art experience

SHANGHAI – How would Picasso, Matisse, and Da Vinci paint you with their brushes? DDB China teamed up with Alipay to launch a new...
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Freedom Pizza and Saatchi & Saatchi Dubai encourage road safety with #SafetyDelivered initiative

DUBAI – Freedom Pizza (one of the most popular pizza companies in the UAE) is on a mission to promote a strong safety culture...
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Listerine makes bold move into lifestyle brand territory with JWT campaign

SINGAPORE – For decades, mouthwash ads have typically relied on product claims, functionality, oral health factoids, and product demonstrations. This month J. Walter Thompson...
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BETC and Canal+ ask: Why do American people always get everything before us?

PARIS – French people often feel frustrated about Americans always having everything first.   Some things aren’t an issue for today’s generation, after all chewing gum...

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