Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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DDB Mudra West launches new campaign for ‘Femina – Be Unstoppable’
MUMBAI – DDB Mudra West launched Femina’s new positioning and tagline “Be Unstoppable” through a unique and disruptive marketing approach.…
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Creative Technology Night returns to Saatchi & Saatchi Singapore
Saatchi & Saatchi Singapore hosted their second annual Creative Technology Night on July 17, this time with a focus on…
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Sony Entertainment Television and beTV Expand Carriage in Hong Kong with CABLE TV
SINGAPORE and HONG KONG – Sony Pictures Television (SPT) Networks, Asia has concluded a deal with Hong Kong’s CABLE TV…
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Anomaly Amsterdam captures the emotion of live football in ‘Voetbal Kijk Je Live’ for FOX Sports
AMSTERDAM – A fully integrated campaign by Anomaly Amsterdam for FOX Sports called “Voetbal Kijk Je Live” has launched and…
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MAGNONTBWA goes pan-India, opens Bangalore operations
BANGALORE – Digital media agency MAGNON\TBWA has expanded into southern India, with the launch of its Bangalore office. Adding to…
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BBDO and Suntory PepsiCo launch ‘lively’ C.C. Lemon campaign
HO CHI MINH – Suntory PepsiCo Beverages Vietnam has launched the Japanese brand, C.C. Lemon, in Vietnam with communications created…
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Nexus appoints Judy Hill to head New Business
Production company and animation studio Nexus has appointed Judy Hill. Hill will become Nexus’ Executive Producer in charge of New…
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Warc: Global adspend seen to rise 5.8 percent in 2014
LONDON – The latest Consensus Ad Forecast from marketing intelligence service Warc indicates that global advertising expenditure will increase by 5.8…
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Heads and Hands’ ‘Movie Unlocker’ app lets you pay for movies using beer
Ever tried paying to watch a movie using beer? Thought not, but now you can, as app developers, Heads and…
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AKQA opens in India
Ideas and innovation company AKQA has expanded its presence within Asia by opening its first office in India. Excellence in…
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It’s raining noodles! ‘Wokker’ take to the skies in Russia’s first drone-vertising campaign
Is it a bird? Is it a plane? No, it’s the latest airborne advertising campaign by Wokker noodles – and…
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SMG Singapore promotes Kwah and Liong
SINGAPORE – Starcom MediaVest Group announces two senior promotions in the Singapore office with immediate effect. Joshua Kwah has…
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180 Amsterdam appoints Megan Wooding as Head of Client Services
AMSTERDAM – On the back of a rapid growth period, including recent high-profile work for REPLAY, Qatar Airways and PlayStation,…
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