The Magazine
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Chasing the creative spirit
By Mark Tungate There’s a scarf I own that always makes me think of creativity. It’s long, stripy and rather…
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Mike Schalit: The Good Advertising Man
Written by Harry Mosquera with Interviews by Angel Guerrero Mike Schalit hates Mondays. No, it’s not because he hates work.…
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July-August 2009: The prizefighter is also a great pitcher
by Oscar A. Gomez Jr. Even a crude SMS gag can’t capture the assortment of campaigns revolving around Manny Pacquiao.…
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Hit Productions: The Circle of Trust
by Cynthia Dayco “Don’t go into business with friends.” It’s an adage that exists for good reason: Great friendships often…
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Clients through Eugene Cheong’s rose-colored glasses
Words by Bujit Tesoro | Interview by Abby Yao Even the toughest creative give-up from the toughest clients. Some clients…
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James Lafferty: Marketing Is a Matter of Faith
Words by Harry Mosquera with Interviews by Angel Guerrero There are three kinds of people in the world, reckons James…
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David Droga: “Do less disposable work” and other mind candy
David Droga, the man with more Cannes Lions to his name than any other creative (or agency), finally arrived in…
Read More » Insight Out: IdeasXMachina Proposes Industry-Wide Revisions in 4As Takeover
MANILA, PHILIPPINES– When posts all-too-relatable stopped the thumbs of ad-people on the last week of October, it was normal to…
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