Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Mangham Gaxiola to join mcgarrybowen through Dentsu Aegis Network Investment
SINGAPORE – Dentsu Aegis Network today announces its investment in creative agency Mangham Gaxiola to expand the mcgarrybowen brand into…
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Lowe Lintas and Havells Wires unveil new emotional father and daughter tale
MUMBAI – As a brand, Havells Wires has always stood out in the way it communicates its core message to…
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DDB Group HK’s key hires to bolster integrated solutions offering
HONG KONG – DDB Group Hong Kong has announced the appointment of Creative Directors Wilson Ang and Timothy Li, Group…
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FUBU Founder & CEO Daymond John to speak at 2015 LIA’s Creative LIAisons
LONDON AND NEW YORK – Daymond John, founder and CEO of FUBU, has been announced as the keynote speaker at…
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Vijay Joseph is the new Senior Creative Director of DDB Mudra South and East
MUMBAI – Vijay Joseph has joined DDB Mudra South and East as a Senior Creative Director. Vijay will be based…
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Touring the Baltic Sea in the eyes of cruise virgins
FINLAND – Inspired by Marcel Proust’s famous words: “the real voyage of discovery consists not in seeking new lands, but…
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Mondeléz International to spend £10M for Ritz Crisp & Thin campaign
LONDON – Mondelēz International is launching a brand new master-brand campaign for the launch of its new product, Ritz Crisp…
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Cannes Lions 2015 Reflections by Tay Guan Hin
FRANCE – Cannes has become a Disneyland for the marketing communication industry. It’s grown brighter, larger and louder and this year is…
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New KLM app aims to offer tailor-made services to its consumers
AMSTELVEEN – KLM Royal Dutch Airlines has launched its new smartphone app for iOS and Android that aims to make…
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Catholic group opposes same-sex marriage through an ad
USA – A few days after the US Supreme Court ruled to legalize same-sex marriage in all its 50 states,…
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WhybinTBWA and RaboDirect investigate Australia’s shonky savings epidemic
SYDNEY – RaboDirect recently launched an explosive investigation into Australia’s shonky savings epidemic, via Whybin\TBWA Group Sydney. The campaign sensationally…
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