Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Y&R Singapore extends its partnership with WDA
SINGAPORE – Y&R Singapore has extended its partnership with the Singapore Workforce Development Agency (WDA) following a tender process. Heading…
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Nice&Polite win inaugural Lyric Video MTV VMA for 5SOS’ ‘Don’t Stop’
Nice&Polite, the London-based creative agency, received international recognition at the MTV VMA (Video Music Awards) this week for its lyric…
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CHI&Partners launches ‘The Mission’ for TalkTalk
CHI&Partners has launched the fourth in its series of animated campaigns for TalkTalk, in which household objects are brought to…
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Luca Grelli joins Saatchi & Saatchi Fallon Tokyo as ECD
International award-winning creative, Luca Grelli, joins Saatchi & Saatchi Fallon Tokyo as Executive Creative Director as of September 1, 2014.…
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adidas Originals launches new #thisisme# brand campaign by TBWAShanghai
Being original is about doing what comes naturally, no matter what anyone else thinks. It’s about being true to you.…
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YSL and BETC launch campaign for Black Opium
PARIS – After developing two campaigns earlier this year, for “L’Homme” and “L’Homme Sport”, Yves Saint Laurent Beauty and BETC…
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Paul Roebuck rejoins BBDO as EVP, Worldwide Senior Business Director
NEW YORK – Paul Roebuck has rejoined BBDO in the new role of EVP, Worldwide Senior Business Director. In this…
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Tata appoints JWT as creative agency for its global brand campaign
NEW YORK — Tata Sons Limited, the principal investment holding company of the Tata group, has appointed JWT as the…
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MasterCard appoints Julienne Loh group head of Consumer Credit
SINGAPORE – MasterCard has appointed Julienne Loh as group head of Consumer Credit, Asia Pacific. Taking over her role as…
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Of cats and men: No demos in Kotex ads by O&M Shanghai
There was a time when the checklist for feminine product ads included white pants, unlikely athletic abilities, and carefully measured…
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Cheil Worldwide and Samsung Electronics shake up UK home appliance retailing with CenterStage™ innovation
GLOBAL – Cheil Worldwide is taking innovation in the home appliance category beyond physical products and into the retail realm,…
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Cheil Worldwide launches new spot for Samsung’s Galaxy Alpha
SEOUL – Cheil Worldwide has created a campaign video for Samsung Galaxy Alpha, focusing on the smartphone’s stunning new look…
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