Coca-Cola/McCann ‘The OFW Project’ bags Spikes Silver


    Overseas Filipino Workers (OFWs) are the Philippines’ biggest exports—individuals forced to leave their families for years, in order to provide a better life for them. For OFWs and their families, Christmas is the loneliest time of the year. What if Coca-Cola could give them what they wanted most for Christmas? What if they could come home? For 3 families, it was the t of reunion. For millions of Filipinos, it was the t of inspiration. The OFW Project touched a cultural nerve, hiting 1 million views in 3 days, and becoming the world’s most shared video for 2 weeks. 

    See the video here:


    Account Director: Kichi Madlansacay

    Account Manager: Kae Devantes

    Project Manager: Mike Joson

    Digital Operations Director: Elaine Uy

    Community Manager: Aiza Tsang

    Digital Optimization Manager: Tonico Maningat

    Chairman/CEO: Raul Castro

    AVP & Deputy Executive Creative Director: Peter Acuna

    Creative Director: Mervin Ignacio

    Associate Creative Director: Che Laureano

    Managing Partner: Bernadette Chincuanco

    Associate Business Group Director: Ting Bongco

    Associate Business Group Director: Judy Buenviaje

    Associate Business Group Director: Mutch Wright

    Account Manager: Macy Magpayo/Jen Santos

    Director: Marla Ancheta

    Producer: Aldous Pagaduan (Just Add Water)

    Marketing Director: Anubha Sahasrabuddhe (The Coca-Cola Export Corporation)

    Director/Sparkling Category: Jaideep Kibe (The Coca-Cola Export Corporation)

    Group Brand Manager: Franz Decloedt (The Coca-Cola Export Corporation)

    Group Brand Manager: Rachel Bernardino (The Coca-Cola Export Corporation)