This year’s theme for Crowbar 2019 – The Nxt will see two new categories. The Nxt
in Health & Wellness as well as The Nxt in Good.
“We’ve seen a growing number of health & wellness related creative ideas submitted
for the past Crowbar Awards. And given the rise in demand for brands to have a
greater focus on the health and wellness of millennial audiences, to place more value
in this area will allow participants to flex their creative muscles in more meaningful
ways,” says Alfred Wee, Creative Director McCann Worldgroup Singapore, Crowbar
“Another new addition is The Nxt in Good, a category that awards work that uses
creativity as a force for good. Not entirely new, but introducing this category as a
standalone couldn’t be more timely. Millennials are ambitious, altruistic and
especially passionate about causes important to them. The Crowbar Awards could be
that much-needed platform for our audience to create the change they want to see
in the world,” adds Alfred Wee.
“We see the need for Crowbar to evolve with the latest trends and demands for
change from our digital-first audience. They move from offline to online, social to
mobile, without missing a beat. Where once agencies had control of the medium,
now our audience chooses where they want to engage and how. And with the rate
the online and social platforms are transforming themselves, we must be ready to
accept that The Nxt is the new norm,” says Dante Abelarde, Creative Director
MRM//McCann, Crowbar 2019 Co-Chairman.
For more information, visit The Crowbar Awards 2019 page.