New app offers first ever "Glass Bottom Jet" feature and unmatched connectivity to social networks during flight
GLOBAL – UNTIED STATES, JANUARY 15, 2013 – Delta Air Lines has unveiled the Fly Delta app for iPad, the latest in a phased rollout of a significantly improved online and digital customer experience which also included the 2012 launches of the new delta.com in November and revamped self-service kiosks in September. The app is part of a $140-million investment in technology implemented by Delta.
The Fly Delta app for iPad features a "Glass Bottom Jet," which offers customers the ability to view the ground below in a unique way that includes maps, social networks and internet content while connected to the Internet on any of Delta’s more than 800 WiFi-equipped aircraft. The app also includes travel-planning tools to book a trip, destination guides, flight check-in, an interactive trip map and the "What’s Next" feature to help guide customers to the next point in their journey.
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"Our goal is to simplify the digital experience across the touch points where our customers already spend their time by making their interactions with Delta easy and intuitive," said Glen Hauenstein, Delta’s executive vice president for network planning, revenue management and marketing. "The incredible functionality and innovation found in the new iPad app embodies all that we’re doing to further improve the digital experience customers have with Delta. All of this represents the largest investment to delta.com and digital technology in more than a decade."
The brand new, redesigned Fly Delta app for iPhone now features the ability to book tickets and other features including integration with Passbook and iPhone 5 features. The Fly Delta app for Android will be updated in early 2013. The Fly Delta app has been downloaded more than 5.5 million times and includes popular tools including checking in for flights, accessing an eBoarding pass, changing seat assignments, tracking the upgrade list, tracking and paying for bags, receiving alerts for updated travel information, viewing airport and aircraft details and setting a parking reminder.
The new delta.com design features a new My Delta section, which consolidates trip summaries, account details, personal preferences, payment information and travel settings in a single location. This allows customers to easily access the personalized features that mean the most to them and help maximize their travel plans. An improved My Trips section brings together all details of a customer’s trip including air, car, hotel, Trip Extras, weather information and travel alerts. The new My Wallet feature keeps payment information and receipts in a digital wallet on delta.com. Additional website enhancements will be available through a series of scheduled deployments in the first half of 2013.
In future updates to delta.com, customers will see additional service improvements which will include more robust customer alerts, improvements to flight search results, enhanced information displays and greater personalization based on their past travel behavior. Over time, delta.com and all Delta digital channels will evolve to deliver greater relevancy to the individual customer based on past interaction, new product offerings and customer information. This will result in a highly personalized online experience and improved delivery of existing critical features such as flight check-in options, which more than 90 percent of Delta customers utilize during their travel.