PHILIPPINES – Seven A.D. showed that ideas lord it over network size with its recent win of the Resorts World Manila account. The four-way pitch pitted the independent agency against DM9 JaymeSyfu, Momentum and the incumbent, ASPAC/Law.
"At the end of two rounds, we were told that we won the account and [Seven A.D] was awarded both above-the-line and brand identity," reveals Seven A.D. CEO Teeny Gonzales. "We were ecstatic!"
The Seven A.D. team has been with Gonzales since her ECD days at Harrison Communications. Following their collective move with her to DDB in 2006, they worked on the McDonalds account and the Ako Mismo campaign before their much-discussed breakaway last year to form their own agency. The Resorts World Manila win is a welcome boost for the compact group. "We hope to be ‘on a roll’, so to speak, and win future pitches as well," says Gonzales.