The adobo-Tambuli Asia Pacific Masterclass on June 4 is an intimate day-time session of select speakers from the jury of the 2019 APAC Tambuli Awards. The Masterclass workshop will be held at the Green Sun Focus Room 6 & 7.
As agency business models continue to evolve, in-housing trend on the rise, client-agency relationships threatened, consumers increasingly clamoring for brands to be a force for good, and many more challenges confronting the ad industry, there is a need to re-visit the core values of advertising and branding. What really is the role and value of creativity today? Brand purpose? Results?
|9:00 AM||Opening Remarks|
|9:10 AM||“Forget Augmenting Reality if you are not Augmenting Humanity” by Ronald Ng|
|9:40 AM||“Creativity in the Age of Data” by Eric Cruz|
|10:20 AM||“Purpose in Asia: What People Want” by Anne Rayner|
|11:00 AM||“Purpose Pays” by David Porter|
|11:40 AM||Q&A with Ronald Ng, Eric Cruz, Anne Rayner and David Porter|
|1:30 PM||“Ad Agency? Creative Agency? An Identity Crisis” with Paolo Mercado|
|2:10 PM||“How to Start a Movement” by Josy Paul|
|2:50 PM||Q&A with Paolo Mercado and Josy Paul|
“Forget Augmenting Reality if you are not Augmenting Humanity”
Ronald leads the global creative charge across Isobar’s 85 offices in 45 markets. The Isobar creative force is core to this 6,500 strong network that’s at the forefront of experience-led transformation, creative commerce and innovation. Based in New York, Ronald also partners with US creative leaders to drive the creative output across the 5 US offices. All things considered, his proudest achievements are his two boys, Jonah and Noah.
“Creativity in the Age of Data”
Eric Cruz is a multi-award-winning creative leader, director, designer and educator who brings with him 20+ years of industry experience. He is a ‘hybrid creative’ – fusing design, film, moving image, digital media, music, art, technology, and innovation to bring a unique perspective to storytelling and design transformation in the connected age. A Filipino American, Eric was born in the Philippines and grew up in the US and Spain. His work has been recognized by the Tokyo ADC, Cannes Lions, ADC NY, One Show, D&AD, Spikes, AdFest, AdStars, The Webbys, The FWA, CSS Design Awards and the Japan Media Arts Festival.
“Ad Agency? Creative Agency? An Identity Crisis”
As the Senior Vice President for Marketing, Communication & Innovation at Nestle Philippines, Paolo Mercado is responsible for advertising, media, digital marketing, promotions, marketing intelligence, innovation, corporate communication, consumer services, and marketing competency development. Paolo is also the founder and president of the Creative Economy Council of the Philippines, a non-profit advocacy group dedicated to growing the economic value of Philippine Creativity.
David is responsible for one of the largest media budgets in a diverse region spanning 14 time zones. He is responsible for driving the company’s innovation in Communications Channel Planning with a strong focus on Unilever’s development as a major force in digital marketing in the region. He joined Unilever in 2010 and has managed its media operations in multiple markets including APAC.
“Purpose in Asia: What People Want”
Anne Rayner leads a regional team of talented experts spanning Kantar's offer across all types of insights, as well as marketing. She is also the CEO to two of the most exciting and fast changing countries in the world, Cambodia & Myanmar. Anne loves working daily with such talented and passionate people across the region. Speaking regularly at conferences and events, particularly on gender equality and diversity in companies and in their communications with their customers is a passion project. A five-year stint in Hong Kong gave her a lasting love of Asia and a taste for great Asian food which she indulges on every chance she gets!
“How to Start a Movement”
Josy started BBDO India in Mumbai from the backseat of his car in 2008. In 2016, he was named Creative Agency Head of The Year by the IAA (Indian Advertising Association). Campaign Magazine awarded him 'Creative Person of the Year for India and South Asia' in 2013, 2015 and 2016. He is ranked among the most influential people in Indian advertising – according to The Economic Times. Josy Paul was born during an earthquake and has a permanent tremor. He lives by the mantra, ``Think like the navy, deliver like the pirates.”
Green Sun Focus Room 6 & 7
Chino Roces Ave Ext.,
Makati City, NCR, Philippines