The KITA Initiative, the multi-awarded women’s economic empowerment movement developed by Havas Ortega in collaboration with SPARK! Philippines, receives its latest honor, now being named among the Best 40 Campaigns for Good worldwide in the recently released ACT Good Report 2026, ranking 25th globally.
This latest recognition places The KITA Initiative alongside some of the most impactful campaigns from across the globe that have successfully used creative communications to drive meaningful social and environmental change.
The ACT Good Report, created in collaboration with WARC, is a globally respected benchmark
that evaluates how creativity is applied to advance purpose. The ranking combines performance in the WARC Creative 100 — the global standard for creative excellence — with results from the ACT Programme, including the ACT Exhibition, ACT Care Awards, and ACT Tributes.
Being included in the ACT Good Report signals that The KITA Initiative is not only creatively strong, but also effective in delivering real-world impact — placing it among a select group of campaigns shaping the future of advocacy-led communications.
A Philippine-born idea with global resonance
The KITA Initiative was created to address a critical gap in visibility for women-led micro, small, and medium enterprises (MSMEs) in the Philippines — an economic sector that represents 99.5% of businesses, contributes significantly to the country’s GDP, and employs a majority of the workforce. Anchored on the belief that visibility creates opportunity, the initiative uses design, storytelling, and partnerships to elevate women entrepreneurs and highlight their role in driving economic growth.
Sustained recognition across global platforms
The inclusion in the ACT Good Report 2026 adds to The KITA Initiative’s growing list of international and regional accolades. The campaign has been recognized at leading industry platforms including Festival of Media Global, The Internationalist, Spikes Asia, and ADFEST, among many others.
It was also featured at the ACT Responsible Exhibition in Cannes, where it was honored as the 3rd Favorite Work for Good in the Education category — further validating its relevance within the global creative and advocacy community.
Leadership perspectives
“This recognition affirms the power of ideas rooted in culture and purpose to resonate beyond borders,” said Jos Ortega, Chairman and CEO of Havas Ortega. “The KITA Initiative began as a way to give women entrepreneurs greater visibility, but it has grown into something much larger — a movement that shows how creativity, when applied with intent, can contribute to meaningful economic and social progress.”
Adding to this, Angie Tijam-Tohid, Executive Creative Director of Havas Ortega, emphasized the role of design and cultural insight in shaping the campaign:
“KITA was built on a simple but powerful idea — that visibility can unlock opportunity. By grounding the work in Filipino culture and expressing it through design, we were able to create something that resonates both locally and globally. This recognition reinforces the belief that creativity, when driven by empathy and truth, can spark movements that go beyond communication and create lasting impact.”
Elevating Philippine creativity on the global stage
With its inclusion in the ACT Good Report, The KITA Initiative stands as a strong example of how Philippine-led ideas can compete — and lead — on the global stage. It reinforces the country’s growing reputation as a source of culturally grounded, insight-driven, and purpose-led creative work.
As the movement continues to expand through partnerships and new platforms, The KITA Initiative demonstrates how advocacy, design, and collaboration can come together to create lasting impact — both locally and globally.
