About Us


President & Editor-in-Chief
Angel V. Guerrero
Vice President & Chief Operating Officer
Janelle B. Squires


Associate Editor
Rome Jorge
Digital Editor
Jason Inocencio
Content Manager
Nadz Ruiz
Editorial Coordinator & Writer
CJ Peradilla
Content Writer & Assistant Editor of class a
Hannah De Vera




Art Director
Dempson Mayuga
Graphic Designer
Julian Vinzon
Web & Multimedia Artist
Ian Handog
Jr. Graphic Designer
Vnita Sohal
Multimedia Artist & Lead Designer of class a
Alberto Cinco Jr.




Head of Sales
Jess Maranan
Head of Marketing
Aica Delos Santos
Head of Events
Pie Yap
Senior Account Manager
Faith Olivar
Events Officer
Emman Domingo
Events Coordinator
Rie Serrana
Sales Traffic Officer
Joesa Morales
Business Development & Circulation Officer
Yam Nava



Human Resources Manager
Lee Escatron
Finance Consultant
Ellen Macanas
Finance Officers
Elsa Galamgam Muiko Camille Boso
Liason Officers
Michael Barcelon Allan Agcaoili


With the media landscape constantly changing and evolving, it can be difficult to keep track of everything taking place.

Thankfully, there’s adobo.

Since its founding eight years ago, adobo’s various award-winning platforms have distinguished themselves as the Philippine advertising industry’s definitive, go-to sources for information, reaching everyone from agency chiefs and professionals, to clients, suppliers, media and the academe.

Fresh off a record-breaking third Philippine Quill Top Award win in 2013, adobo magazine remains the industry bible for the Philippines and the region, consistently leveraging unparalleled access and professional reportage to bring readers the latest from here and around the world.

Likewise, adobo’s digital platforms reach thousands of subscribers daily via website (www.adobomagazine.com), mobile and social media, as well as a thrice-weekly newsblast of the latest from inside the industry, as well as live reportage from AdFest, Cannes Spikes and other major international advertising festivals.

Whether you’re looking for in-depth coverage of up-to-date trade news and emerging trends or extensive, exclusive profiles, interviews and showcases, everything you need is here.

Welcome to the Word on Creativity.

Welcome to adobo.


Member of United Print Media Group (UPMG)

adobo magazine is published bi-monthly by Sanserif, Inc.

Editorial & Sales Office:
Unit 203, Bldg 1, OPVI Center (Jannov Plaza)
2295 Pasong Tamo Extension, Makati City
Metro Manila, Philippines
Telephone: (632) 845-0218
Fax: (632) 845-0217




© All rights reserved by Sanserif, Inc.

No part of this magazine may be reproduced or transmitted by any means without the prior permission of the publisher.

While every effort has been made to ensure the accuracy of the information in this publication, the publisher and the editor assume no responsibility for errors of omissions or for any circumstance of reliance of information in this publication.

The opinions expressed in this publication do not necessarily represent the views of the publisher or editor. Advertisements are the sole responsibility of the advertisers.