Remarkable Marketers
Stay ahead with adobo Magazine’s marketing executive features, offering exclusive interviews with marketing executives from around the world. Dive into their most successful campaigns, time-proven strategies, and the steering principles of some of the biggest brands in marketing, advertising, and more.
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AI, sustainability communications are posed to transform PR in SEA, says Vero COO Raphael Lachkar
HO CHI MINH CITY, VIETNAM — In today’s marketing landscape where relevance, flexibility, personality and efficiency are supreme, it’s integral…
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‘Be with the bank that you truly trust’ — Cathy Santamaria on evolving the 171-year-old brand of BPI
MANILA, PHILIPPINES — As technology, societal shifts, and even a worldwide pandemic continue to change the behavior and attitude of…
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Sabrina Cheung on AXA’s vision of a more holistic view of health
MANILA, PHILIPPINES — Brands need to stay on top of what their customers need. Recent years have brought on an…
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CMO Pepe Torres reveals how Maya transformed from #2 e-wallet to the top digital bank
MANILA, PHILIPPINES — Before Pepe Torres joined Maya, the brand was still known as PayMaya — the app that was,…
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Kristine Go of Unilever Philippines on marketing with purpose and brilliant basics
MANILA, PHILIPPINES — Should brands focus on brand purpose and authenticity or the rapid technological changes within the field? For…
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Jollibee Group CMO Dondi Gomez on building winning brands during and beyond the pandemic
MANILA, PHILIPPINES — When its strong business performance, market share gains, and marketing initiatives in the Philippines and around the world…
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Rakuten Viber’s Chris Aguilar on how tech brands can deliver real value
MANILA, PHILIPPINES — For Chris Aguilar, Rakuten Viber’s Marketing Director in APAC, brands need to be able to provide value.…
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Heineken Vietnam’s Anna Bizon on making drinking in moderation cool, having the courage to explore, and supporting communities
MANILA, PHILIPPINES — With over 20 years of experience in building and executing winning brand strategies for beverage brands, Heineken…
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Sulin Lau on hyperlocalizing the Grab experience for every country
MANILA, PHILIPPINES – From its origins as a ride-hailing platform, Grab has since grown into a brand that fulfills the…
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Francis Flores from Jollibee on holistic marketing and connecting with consumers
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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Unilever Philippines’ Dorothy Dee-Ching on championing positive beauty
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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P&G’s Kristine Tang on brand leadership and educating and inspiring Filipinos
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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Lazada Philippines’ Neil Trinidad on embracing the tide of Filipino e-commerce and building brand trust
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
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