Remarkable Marketers
-
‘Be with the bank that you truly trust’ — Cathy Santamaria on evolving the 171-year-old brand of BPI
MANILA, PHILIPPINES — As technology, societal shifts, and even a worldwide pandemic continue to change the behavior and attitude of…
Read More » -
Sabrina Cheung on AXA’s vision of a more holistic view of health
MANILA, PHILIPPINES — Brands need to stay on top of what their customers need. Recent years have brought on an…
Read More » -
CMO Pepe Torres reveals how Maya transformed from #2 e-wallet to the top digital bank
MANILA, PHILIPPINES — Before Pepe Torres joined Maya, the brand was still known as PayMaya — the app that was,…
Read More » -
Kristine Go of Unilever Philippines on marketing with purpose and brilliant basics
MANILA, PHILIPPINES — Should brands focus on brand purpose and authenticity or the rapid technological changes within the field? For…
Read More » -
Jollibee Group CMO Dondi Gomez on building winning brands during and beyond the pandemic
MANILA, PHILIPPINES — When its strong business performance, market share gains, and marketing initiatives in the Philippines and around the world…
Read More » -
Rakuten Viber’s Chris Aguilar on how tech brands can deliver real value
MANILA, PHILIPPINES — For Chris Aguilar, Rakuten Viber’s Marketing Director in APAC, brands need to be able to provide value.…
Read More » -
Heineken Vietnam’s Anna Bizon on making drinking in moderation cool, having the courage to explore, and supporting communities
MANILA, PHILIPPINES — With over 20 years of experience in building and executing winning brand strategies for beverage brands, Heineken…
Read More » -
Sulin Lau on hyperlocalizing the Grab experience for every country
MANILA, PHILIPPINES – From its origins as a ride-hailing platform, Grab has since grown into a brand that fulfills the…
Read More » -
Francis Flores from Jollibee on holistic marketing and connecting with consumers
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
Read More » -
Unilever Philippines’ Dorothy Dee-Ching on championing positive beauty
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
Read More » -
P&G’s Kristine Tang on brand leadership and educating and inspiring Filipinos
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
Read More » -
Lazada Philippines’ Neil Trinidad on embracing the tide of Filipino e-commerce and building brand trust
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
Read More » -
PepsiCo Philippines’ Mikey Rosales on staying true to a brand’s purpose
MANILA, PHILIPPINES — The COVID-19 pandemic ushered disruption within the industry—yet the most remarkable marketers are the ones leading their…
Read More »
