Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Noah and BBH Singapore put men’s health on the agenda in Hong Kong with ballsy campaign
HONG KONG – Telehealth platform Noah and creative agency BBH Singapore have teamed up in a bid to put the…
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Happydent brings its signature glow to a new generation with McCann Worldgroup India
DELHI, INDIA – McCann Worldgroup India, in partnership with Perfetti Van Melle India, has unveiled a captivating new campaign for…
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IKEA and Fishermen turn the classic dad nap into a comfy Father’s Day tribute
KUALA LUMPUR, MALAYSIA — This Father’s Day, IKEA Malaysia kept things real by celebrating something all dads are experts at…
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Canon celebrates next-gen creators with bold new ‘Created Different’ campaign
LONDON, UK – Canon EMEA launches its latest integrated campaign, developed by global creative agency of record VCCP and created exclusively by VCCP’s…
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Facing into risk for a future to be imagined, AXA XL and VCCP’s two-stage campaign
PARIS, FRANCE – AXA XL, part of the AXA Group that provides insurance and risk management products and services for mid-sized…
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Ralph unveils CannesFessions, an anonymous hotline for festival confessions
CANNES, FRANCE – Global entertainment-based creative agency Ralph is adding some ooh-la-la to the Cannes Lions this year (16-20 June) by launching CannesFessions…
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Tourism New Zealand invites the world to find their 100% Pure New Zealand in a new campaign developed with TBWA\ New Zealand
AUCKLAND, NEW ZEALAND – Tourism New Zealand has launched its new global brand campaign, celebrating the people, places and culture that…
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Corsair planes make the road smoother with Hertz and Australie
PARIS, FRANCE – Who says the journey ends at the tarmac? Corsair has signed a new partnership with Hertz to offer…
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Dentsu Indonesia and Boolet launch “Re-Skewer” campaign to tackle satay skewer waste through circular innovation
JAKARTA, INDONESIA – Dentsu Indonesia, in collaboration with local sustainability start-up Boolet, has launched “Re-Skewer”, a campaign designed to combat the…
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San Juan City Council passes Right to Care Ordinance, champions inclusive healthcare for LGBTQIA+ couples
MANILA, PHILIPPINES – San Juan City recently announced the unanimous passing of City Ordinance No. 16 series of 2025 or the…
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DDB Mudra & Meta AI spark endless possibilities with a simple question – “Aaj kya karoge?”
MUMBAI, INDIA – DDB Mudra conceptualised the launch of Meta AI in India, Meta’s new intelligent AI tool, with a campaign…
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UNICEF launches global campaign spotlighting the world’s play deficit for International Day of Play 2025
TOKYO, JAPAN – UNICEF launched a powerful new global campaign for International Day of Play 2025, spotlighting an urgent but…
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Bandhan Mutual Fund and Grey India unveil second chapter of “Salary Wala Plan” campaign
MUMBAI, INDIA – Bandhan Mutual Fund, in collaboration with creative agency Grey India, has launched the second instalment of its evocative…
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