Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Spritzer Sparkling invites Malaysians to rediscover familiar flavors With ‘Reset Rasa’
Shared love for food has always been at the heart of what makes Malaysia unique. Whether it is enjoying nasi…
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Tinder Thailand says the Real You is the best match
In a world of highly curated “aesthetic” dating profiles—where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an…
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Vinod Cookware reimagines Raksha Bandhan with Pets at the Heart of Family
This Raksha Bandhan, Vinod Intelligent Cookware is looking beyond the conventional brother-sister narrative to celebrate a bond that increasingly feels…
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KFC x Mister Potato serves up a new Rasa Malaysia collaboration
This Merdeka and Malaysia Day season, two of Malaysia’s most beloved brands are joining forces for the very first time.…
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Cathay Pacific invites travellers to discover Hong Kong’s ‘Most Fun Per km²’
Cathay Pacific today unveiled Hong Kong: The Most Fun Per km², a new social-first campaign inviting travellers across Southeast Asia and…
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Goodies Nutrition puts IBF Pan Pacific Lightweight Champion Criztian “Golden Boy” Laurente in its corner
Goodies Nutrition, the country’s leading health and wellness gummy supplement brand under Armada Brands, today announced a new partnership with…
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Philippine Airlines and BBDO Guerrero reframe On-Time Performance as the key to perfect travel moments
Philippine Airlines (PAL) places its commitment to reliability and heartfelt service at the center of its latest campaign, showing how…
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Vagisil puts intimate health in the summer essentials bag with Publicis Spain
Publicis Spain, part of the Leo Constellation network, has developed Vagisil’s new campaign, “What’s in my vag,” to continue normalising…
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Moozi & Dentsu Redder turn Minecraft into a playable brand world for Gen Alpha
Moozi and Dentsu Redder are redefining engagement with Gen Alpha for the relaunch of its children’s milk range through Mooziland,…
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Klook puts travel planners in the spotlight with global ‘Get Your Travel Right’ campaign via BBH Singapore
Klook is launching its global brand platform, Get Your Travel Right, to tackle a growing reality of modern travel: despite having…
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To the quiet carers: AXA CMO Nandy Villar talks about the inspiration behind “Everyday Protectors” campaign
Resolute in pursuing new challenges, AXA Philippines Chief Marketing Officer Fernando “Nandy” Villar has spent much of his career helping…
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JBL, Havas Creative India turn Independence Day into a celebration of sound
During India’s Independence Day week, the iconic audio brand from the house of HARMAN is making a bold statement in…
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Beco launches #WarOnWhatsHidden campaign with Colloquial
Colloquial, an Independent creative agency has conceptualised and launched Beco’s latest campaign, encouraging consumers to question a habit that has…
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