Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Dentsu Creative Vietnam positions HPV prevention as a modern Tết ritual for MSD
HỒ CHÍ MINH, VIETNAM – Dentsu Creative Vietnam launches the first dedicated Tết campaign, “Take Charge, Not Take Chance”, for…
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Havas Malaysia launches Proton e.MAS 7 PHEV with integrated village approach
PETALING JAYA, MALAYSIA – Havas Malaysia, together with H/Advisors Klareco Malaysia and Trapper Media Group, led the open-for-booking phase and…
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Zurich Malaysia, Ensemble unveil a quieter side of Chinese New Year
KUALA LUMPUR, MALAYSIA — Ensemble, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Zurich Malaysia this Chinese…
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Pawtective Siren uses smart collars to deter stray dog abuse in Indonesia
JAKARTA, INDONESIA — Stray dog abuse continues to be a pressing issue across Indonesia, with many incidents never coming to light.…
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Jung von Matt drives MINI’s global launch through three stories and one protagonist
GLOBAL – Jung von Matt has developed and produced a global product campaign marking the first major international product push…
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Reform Political Advertising, Clemenger BBDO delivers ‘Misleading Times’ to push election law reform
UNITED KINGDOM / AUSTRALIA – UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative…
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Visa introduces V to spotlight talent ahead of Milano Cortina 2026
MILAN, ITALY — Visa introduces V, a new AI-created digital character designed to support people in developing their talents and…
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Somos Martina integrates period protection into school dress codes
BOGOTÁ, COLOMBIA — Inspired by the back-to-school season across different regions and by a challenge that affects young girls around the world, Somos…
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Volkswagen Australia puts comfort at the heart of toughness in new Amarok campaign
SYDNEY, AUSTRALIA – Volkswagen Australia has launched the latest iteration of its “Tough feels better in an Amarok” platform, celebrating the…
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FENDI unveils digital campaign for the New FENDI Way Bag
GLOBAL – FENDI introduces a new digital campaign for the FENDI Way bag, starring SIENNA SPIRO, Amber Mark, Kilo Kish,…
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Nova Entertainment launches new phase of ‘Don’t Think, Just Nova’ campaign
AUSTRALIA — NOVA Entertainment has unveiled the next phase of their bold Nova FM brand positioning campaign Don’t Think, Just Nova, featuring…
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AAMI’s latest brand film turns Aussie luck into a story of wins and wobbles
SYDNEY, AUSTRALIA – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s “Because Australia” brand platform,…
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adobo Picks: Super Bowl LX ads go all out with celebrity cameos
NFL Super Bowl weekend is considered the biggest annual sporting event in the United States, with many Americans hosting watch…
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