Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Jung von Matt HANGANG brews global brand platform for Gong cha with K-pop star Felix
As K-pop and K-food continue their explosive rise far beyond South Korea, Jung von Matt HANGANG is leveraging one of…
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Amstel captures unscripted friendship in ‘Shot Without Permission’
Amstel is launching Shot Without Permission, a photographic project that captures unguarded moments between friends in neighborhood bars—moments that only happen…
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CATSAN elevates cat litter with high fashion ‘Luxury Litter Trays’ campaign
‘Luxury Litter Trays’ is an unexpected new campaign from the Mars brand CATSAN, with the support of adam&eve\TBWA. Designed to…
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La América, Banco Provincia make investing “Clear as Water” in new campaign
Banco Provincia and La América invite you to “an immersion in investment.” Nowadays, all banks and digital wallets are pushing…
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FedEx, Saatchi & Saatchi India launch campaign championing global growth for SMEs
‘FedEx. The Move India Needs’ marks Saatchi & Saatchi India’s latest digital brand campaign for FedEx. The campaign builds on…
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Big4Travel Bangkok targets World Cup fatigue with escape first campaign
Every four years, the world stops. One billion people turn their attention to the biggest sporting event on the planet.…
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Thank yous don’t end in GIGIL and Marius Talampas’ newest film to promote unlimited K-BBQ chain Samgyupsalamat
After pioneering the Philippines’ unlimited Korean BBQ grill format 13 years ago, Samgyupsalamat Unlimited K-BBQ is marking a major milestone…
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dentsu Hong Kong and Café de Coral bring “Menu Mate” to life at CON-CON 2026
Dentsu Hong Kong and Café de Coral have joined forces for a high-energy, brand-led activation at the city’s premier crossover…
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PUCPR calls on AI to enroll in postgraduate programs with bold global campaign
Through a series of activations in New York and San Francisco, right at the doorsteps of big tech giants like…
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Marmite turns up the heat with ‘Dishes of Love and Hate’ campaign
Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for…
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‘Art’s Missing Period’: Kotex Restores centuries of censorship
Kotex restores “Art’s Missing Period,” by bringing creative works previously deemed “too sensitive to view” to the public. The brand is standing…
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Vaseline takes on counterfeits with a real Nigerian Prince for campaign by Leo Singapore
Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back…
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Suave says ‘no’ to beauty overload with simplicity driven campaign
As “clean” haircare becomes increasingly defined by excess, with more steps, more claims, and more decisions, many consumers are starting…
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