Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Signal Theory and SixTwentySix unveil a bold, humor-led campaign for American Pecans
LOS ANGELES, USA – With Americans consuming snacks more frequently than ever, the American Pecan Promotion Board’s “Surprisingly Snackable Pecans” campaign aims to…
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Cannes Bronze Lion winner Dentsu Creative Taiwan sparks national conversation with ‘Unfreeze My Rights’
CANNES, FRANCE – While many countries around the world have either lenient or no restrictions when it comes to the…
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Somersby Asia embraces a ‘No Nonense’ approach to life in new brand campaign starring Yeonjun of TOMORROW X TOGETHER (TXT)
SINGAPORE – Somersby, one of the world’s favourite fruit-flavoured alcoholic drinks has kicked off a new brand campaign in Asia starring…
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KitKat’s ‘Phone Break’ by VML Czechia wins Grand Prix at 2025 Cannes Lions with clever twist on screen time culture
CANNES, FRANCE – When J. Walter Thompson copywriter Donald Gilles conceptualized the “Have a Break, Have a KitKat” tagline for…
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Octowaltz: BMW launches virtuosic heart of joy campaign
HAMBURG, GERMANY – In BMW’s new brand campaign, an octopus performs an impressive underwater waltz — powered by a central nervous…
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Noah and BBH Singapore put men’s health on the agenda in Hong Kong with ballsy campaign
HONG KONG – Telehealth platform Noah and creative agency BBH Singapore have teamed up in a bid to put the…
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Happydent brings its signature glow to a new generation with McCann Worldgroup India
DELHI, INDIA – McCann Worldgroup India, in partnership with Perfetti Van Melle India, has unveiled a captivating new campaign for…
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IKEA and Fishermen turn the classic dad nap into a comfy Father’s Day tribute
KUALA LUMPUR, MALAYSIA — This Father’s Day, IKEA Malaysia kept things real by celebrating something all dads are experts at…
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Canon celebrates next-gen creators with bold new ‘Created Different’ campaign
LONDON, UK – Canon EMEA launches its latest integrated campaign, developed by global creative agency of record VCCP and created exclusively by VCCP’s…
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Facing into risk for a future to be imagined, AXA XL and VCCP’s two-stage campaign
PARIS, FRANCE – AXA XL, part of the AXA Group that provides insurance and risk management products and services for mid-sized…
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Ralph unveils CannesFessions, an anonymous hotline for festival confessions
CANNES, FRANCE – Global entertainment-based creative agency Ralph is adding some ooh-la-la to the Cannes Lions this year (16-20 June) by launching CannesFessions…
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Tourism New Zealand invites the world to find their 100% Pure New Zealand in a new campaign developed with TBWA\ New Zealand
AUCKLAND, NEW ZEALAND – Tourism New Zealand has launched its new global brand campaign, celebrating the people, places and culture that…
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Corsair planes make the road smoother with Hertz and Australie
PARIS, FRANCE – Who says the journey ends at the tarmac? Corsair has signed a new partnership with Hertz to offer…
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