Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Heineken® 0.0 launches a new globally integrated marketing campaign to start dry January 2024 with zero judgment
AMSTERDAM, THE NETHERLANDS – Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a…
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KFC Thailand proves it’s “Serious About Rice for Real” with the launch of “Uncle KFC’s Chicken Rice”
BANGKOK, THAILAND – KFC Thailand has taken a bold step beyond its famous fried chicken, announcing its mission to show its…
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Deezer transforms a boxing match into a dance battle with BETC Paris for ‘Live the Music’ sequel
PARIS, FRANCE — Deezer, the global music experiences platform, is back with the second installment of its “Live The Music”…
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Bananabro transforms the food coma into an experience with the Banana Leaf Blankie
KUALA LUMPUR, MALAYSIA – What started as an April Fools’ gag is now a real-life comfort item for all banana leaf…
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NYF Advertising Awards officially opens for entries with ‘No BS Allowed’ by Grey New York
NEW YORK, USA — The New York Festivals Advertising Awards is now officially open for entries for the 2025 competition. Grey New York has teamed up…
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Dentsu Vietnam innovates for advocacy with ‘Malnutrition Plates’ for UNICEF
HO CHI MINH, VIETNAM – Dentsu Vietnam has launched Malnutrition Plates, a campaign that has turned everyday tableware into powerful symbols…
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Artefact 3000 unveils empowering AI film: Afterwork.
PARIS, FRANCE – To tackle the underrepresentation of women in artificial intelligence, Women@Artefact, Artefact’s initiative dedicated to promoting women’s careers in tech,…
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Macca’s invites Aussies to get their squad together in new ‘Squad Down Under’ campaign via DDB Sydney
SYDNEY, AUSTRALIA – Some things are inevitable during summer: sunshine, beaches, time with family, and (at some stage or another!), getting…
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easyJet launches innovative and dynamic approach to creative and production with new iteration of ‘Get Out There’
LONDON, UK – easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that…
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Suntory BOSS Coffee partners with YouTube star, Andy Hearnden, to celebrate the power of ambition in a new campaign from It’s Friday.
SYDNEY, AUSTRALIA – Chef and social media sensation Andy Hearnden, known as Andy Cooks, has joined with Suntory BOSS Coffee to…
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KFC Philippines teams up with OPM icons Juan Karlos, Zack Tabudlo, and Adie for a flavorful new hit!
MANILA, PHILIPPINES – Say hello to the new year with the KFC anthem! KFC Philippines is thrilled to share the…
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SNCF Voyageurs unveils 25 new visual identities as part of dynamic rebrand
PARIS, FRANCE – SNCF Voyageurs, a subsidiary of the government owned French railway company SNCF Group is redefining what it is…
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The Higantes are now welcome at McDonald’s Philippines’ Ride-Thru, adding a whole new meaning to inclusive service
RIZAL, PHILIPPINES — In an exciting blend of tradition and innovation, McDonald’s Philippines has reimagined its Ride-Thru experience by turning…
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