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2026 adobo Masterclass on Creativity: Grab Philippines’ Bea Bravo insists the best creative briefs are ‘boringly clear’
When a brand or an agency brainstorms on briefs, most of the time, they normally think outside the box and…
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Does AI dream of glory on the Croisette?
Written by Sampath Karunaratne, Creative Director at MullenLowe Sri Lanka The first thing the machine asked me wasn’t who won.…
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Ogilvy Manila’s Marion Manabat on finding her voice through the Cannes Lions Creative Academy
Marion Manabat arrived at the 2026 Cannes Lions International Festival of Creativity carrying more than a festival pass. As one…
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Can creativity offer business value? The answer has always been ‘yes,’ according to these seasoned marketers
Advertising and marketing practitioners have long viewed creativity and effectiveness as competing priorities, with brands often forced to choose between…
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Heritage is not static, and ArteFino has spent a decade proving it
More than bringing together the country’s finest artisans, ArteFino has challenged long-held perceptions of Filipino craftsmanship, proving that heritage is…
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No one left in the dark: Meralco brings sustainable electricity to Cagbalete Island with Hybrid Microgrid System Project
In an archipelago where proximity often dictates access and opportunity, bringing reliable electricity to remote communities remains one of the…
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No rules at the table: Chef Kevin David brings Restaurant Idalia to Balmori Suites
When deciding where to catch up with friends or go on date night, this question almost always comes up: “Where…
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How dentsu Tokyo turned NIKKA Whisky’s philosophy of difference into a Cannes-winning creative language
Some of the most compelling creative work begins not with a campaign idea, but with a brand belief. This holds,…
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Cannes Lions 2026 Innovation Jury President Kazuhiro Shimura on why innovation has outgrown advertising
Kazuhiro Shimura, Executive Creative Director of Dentsu has been selected as Jury President for the Innovation category at the 2026…
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Craft, culture, patience, and more GIGIL: What Ronchris Cosme learned from Cannes Lions 2026
For five consecutive years, GIGIL has proudly received a nod for the Philippines at the Cannes Lions International Festival of…
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Inside Cannes Young Lions with Propel Manila’s Sofia Jayme and Arvin Chingcuangco: How the Philippine delegates took on the world’s biggest creative stage
The Cannes Lions International Festival of Creativity may have already rolled up the carpet at the Croisette and wrapped up…
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This Filipino copywriter made waves at Cannes without actually being there
Aside from the insights, strategies, and life lessons drawn from countless sessions led by the world’s top creative leaders, the…
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What makes a Cannes Lions-winning Film? Nonthaporn Ketmanee says it starts with emotional truth
As technology continues to reshape storytelling, the Film category at the Cannes Lions International Festival of Creativity is undergoing its…
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