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At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang sees brand experiences win by blending play with purpose
CANNES, FRANCE – While judging the Experience & Activation Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis…
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Publicis Groupe APAC CEO Jane Lin-Baden on how transformative ideas redefined entire categories at Cannes Lions 2025 Creative Business Transformation category
CANNES, FRANCE – As Jury President of the Creative Business Transformation category at the 2025 Cannes Lions International Festival of…
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‘AI was not the hero’: Publicis Groupe Chief Solutions Officer APAC Sapna Nemani on Innovation Lions’ pivotal shifts at Cannes Lions 2025
CANNES, FRANCE – While judging Innovation Lions at this year’s Cannes Lions International Festival of Creativity, Publicis Groupe Chief Solutions…
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Nada Abisaleh of Leo Burnett Beirut unpacks what real transformation means for Cannes Lions’ The Glass: The Lion for Change
CANNES, FRANCE – Glass, the Lion for Change, turned 10 this year. As someone who’s followed this category closely, I…
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David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions…
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2025 Cannes LionHeart Awardee Sonita Alizadeh challenges marketers, advertisers: ‘Invest in powerful stories to amplify the message’
CANNES, FRANCE – This year’s Cannes LionHeart Award, one of the festival’s most prestigious honors, was presented to Sonita Alizadeh…
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Beyond the frame: Dentsu’s Yasuharu Sasaki and Yoshihiro Yagi on creativity, craft, and Asia’s voice at Cannes
CANNES, FRANCE – At the Dentsu Beach during the Cannes Lions Festival of Creativity, adobo Magazine caught up with two…
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Beyond borders: Wolf BKK ECD Pathida Akkarajindanon on championing Asian creativity at Cannes and beyond
CANNES, FRANCE – Wolf BKK Executive Creative Director Pathida Akkarajindanon has spent over a decade in the creative industry, working…
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Philippines blazes through 2025 Cannes Lions with grit, grace, and two Bronze Lions for GIGIL
CANNES, FRANCE – Ten thousand miles away from The Philippines, there was no shortage of sun or heat in the…
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From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’
CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective –…
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Serviceplan Korea’s Julie Kang on the art of crafting a winning Cannes Lions entry
CANNES, FRANCE – What makes an idea go from good to unforgettable? What transforms a campaign into a Cannes Lion…
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Cannes Lions 2025: Tor Myhren unpacks Apple’s creativity, humanity, and why craft still wins
CANNES, FRANCE – Tor Myhren, Apple’s Vice President of Marketing Communications, stepped onto the Lumière stage to open the Cannes…
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Art over artificial: how human creativity triumphs on the printed page
LONDON, UK – I was humbled to be back as a judge for D&AD, a beacon of inspiration for creative…
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