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Recognize wins in the creative industry as we bring the latest updates for the artistic and imaginative through exclusive interviews from adobo Magazine. Gain a fresh perspective that fuels inspiration and celebrates meaningful work.
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Leo Burnett India’s Sachin Kamble on where Asia will always have the upper hand in advertising
SHANGHAI, CHINA — There is no region better at marrying culture and technology than Asia, according to Sachin Kamble, National…
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Agencies need to become more direct business partners with brands, according to GREY (Thailand) LTD. CCO Sompat Trisadikun
SHANGHAI, CHINA — If creative agencies want to survive the coming years, they’ll need to be more involved in generating…
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Forsman & Bodenfors’ Firrdaus Yusoff on why creatives need to remain idea-first when it comes to AI
SHANGHAI, CHINA — While many creatives tend to get swept up in the race to apply new technologies, it’s those…
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A year later, director JP Habac recounts how his first collaboration with IKEA Philippines “Hapag” changed his expectations on ads
MANILA, PHILIPPINES — As a nation rooted in family bonds, Filipinos take every opportunity to celebrate and gather with loved…
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Women leaders pave a path for sustainability in “#WhatWomenBuild: Blueprints for a Sustainable Future”
MANILA, PHILIPPINES — Sustainability is no longer just a buzzword; it’s a reality. With consumers on the lookout for purpose-filled brands…
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Adobo SheCreative Network maps out the blueprints for a sustainable future in October 26 session
MANILA, PHILIPPINES — The push for a sustainable future has become stronger. As consumers integrate sustainable practices into their everyday…
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How Alamat’s P-pop career is a love letter to Filipino culture
MANILA, PHILIPPINES — While the world of mainstream music continues to put Western acts first when it comes to who…
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Rakuten Viber’s Cristina Constandache on building better bridges between customers and businesses
MANILA, PHILIPPINES — Global messaging app Rakuten Viber has recently introduced its newest suite of business tools for users in…
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Kat Limchoc, Blackpencil Manila Executive Creative Director, details the story behind 23AOY’s ‘Beautiful Evolution’
MANILA, PHILIPPINES — Immediately after guests got off the elevators, the theme of “Beautiful Evolution” shone through at the 25th…
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20-time Audio Production House of the Year Hit Productions celebrates milestone win at this year’s AOY Awards
MANILA, PHILIPPINES — The latest edition of the Association of Accredited Advertising Agencies of the Philippines’ Agency of the Year (AOY) Awards,…
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Leo Burnett Manila’s ‘Unbranded Menu’ comes out on top as Mad Stars Grand Prix of the Year
BUSAN, SOUTH KOREA — MAD STARS has come to a close, and to conclude the festivities, the marketing and advertising…
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For SB19, elevating P-pop and spotlighting fellow Filipino artists are at the heart of the legacy they want to leave
MANILA, PHILIPPINES — For most of music history, it’s often Western artists that have the opportunities to bathe in the…
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APAC Stevies’ big winners express their hopes for the future of business innovation
MANILA, PHILIPPINES — As the world’s premier business awards show, the Stevie® Awards has always been about celebrating innovation in…
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