adobo Exclusive
Recognize wins in the creative industry as we bring the latest updates for the artistic and imaginative through exclusive interviews from adobo Magazine. Gain a fresh perspective that fuels inspiration and celebrates meaningful work.
Learn more about these trailblazers here, and subscribe now to get your dose of creativity and industry insights!
Subscribe Here-
Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
Read More » -
adobo SheCreative: How to sustain creativity according to The Misfits Camp Founder and Chairmom Merlee Jayme
MANILA, PHILIPPINES — Sustaining creativity is not an easy job. For The Misfits Camp Founder and Chairmom Merlee Jayme, that…
Read More » -
adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation…
Read More » -
adobo SheCreative Conference 2024: Senator Loren Legarda on empowering women in creative fields to enable the shift to a greener economy
MANILA, PHILIPPINES — “In a diminishing home planet, we cannot separate women’s rights from the rights of nature,” proclaimed Senate…
Read More » -
From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
Read More » -
‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from…
Read More » -
GrowSari CMO Maimai Punzalan on modernizing sari-sari stores and empowering owners both in physical and digital spaces
MANILA, PHILIPPINES — The marketing field is a cutthroat industry that requires constant growth and learning. While new technologies and…
Read More » -
‘It’s not sufficient to be creative,’ says Sir Martin Sorrell on how the ad industry must adjust in the age of AI
SINGAPORE — Creativity and tech must intertwine for ad and media agencies to survive the future, according to S4 Capital…
Read More » -
Malcolm Poynton offers exclusive insights on Adfest 2024’s creative landscape
PATTAYA, THAILAND — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, recently took the helm as Grand Jury President…
Read More » -
Barbara Bian, Neena Gatdula, Selonica Perumal, and Anna Wong on the importance of the Gerety Awards’ all-female jury
PARIS, FRANCE — Women drive the advertising industry’s audience, and the numbers back it up. According to a study by…
Read More » -
McCann’s Valerie Madon discusses human-centric creativity in the age of AI at Adfest 2024
PATTAYA, THAILAND — Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific and a featured speaker at ADFEST 2024,…
Read More » -
How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest
PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market…
Read More » -
Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President
PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media…
Read More »