Insight & Intelligence
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dentsu Hong Kong spotlights the growing influence of affluent silver consumers
As brands continue competing for the attention of Gen Z, a new report from dentsu Hong Kong suggests one of…
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The brands creating the strongest creative outcomes are combining the power of AI with the power of community
Creativity has entered a new era. Generative AI is transforming how marketing ideas are developed, adapted, and scaled. But real advantage comes from creative that is most relevant, resonant, and…
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Google’s Gemini app doubles its user base in Southeast Asia: Philippines leads the region in adoption among female users
Google announced that active users of the Gemini app in Southeast Asia have more than doubled over the past year.…
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Lennon Group’s new paper reveals why the brands earning the most trust aren’t running better campaigns — they’re being better neighbors
Trust is now the third-highest purchase decision driver in the world, sitting just behind quality and value for money. And…
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Filipinos are saving more, investing more—so why don’t they trust financial institutions?
For years, the Philippine financial services industry has focused on helping more Filipinos save, invest, and embrace digital finance. By…
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Beyond signals: Omnicom Media Malaysia’s OM Forward decodes the future of growth
Omnicom Media Malaysia successfully convened marketers, business leaders, media partners and industry experts at OM Forward: Beyond Signals on the…
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YouTube leads TV and social media in marketing ROI for PH FMCG sector
For decades, the Philippines’ most iconic food and beverage brands have been staples in every Filipino household. Today, new data…
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Ogilvy unveils inaugural 2026 APAC Believability Index ‘The Power of Proof’ study reveals hidden cost of lost belief
Ogilvy released its first APAC 2026 Believability Index: The Power of Proof – a comprehensive study examining how consumers across…
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Havas unveils ‘The Science of Desire’
In a new landmark global study ”The Science of Desire,” Havas identifies a paradox at the heart of modern marketing. On paper, marketers have never had…
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Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube
At the 2026 Cannes Lions Festival of Creativity, Google announced new insights tools built with Gemini to help brands and…
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73% of people in India say it’s more important than ever to prioritize truth, McCann reports
McCann released The Truth About Global Brands, a study of 20,713 people across 20 markets, revealing a fundamental reset in…
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Jobstreet by SEEK highlights growing importance of equality and inclusive values in Filipino workplaces
Shining the spotlight on equality and belonging in workplaces, Jobstreet by SEEK reports that the Philippines leads Southeast Asia in…
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Singaporeans are turning to AI to navigate significant life events yet most don’t feel confident spotting AI-generated scams: Study
Digital Life and AI Experiences, a new study from TrendLife, the consumer business unit of Trend Micro Incorporated reveals a stark disconnect in Singapore. While nearly 7 in…
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