Insight
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YouTube trumps Netflix as biggest TV streaming platform according to WARC Media’s ‘Platform Insights’ report
LONDON, UK — YouTube, hit hard by the digital ad market slowdown, remains popular among consumers. It reaches half of…
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Influencer marketing in Asia remains to be untapped for certain categories, Emplifi report states
SINGAPORE – Emplifi, a leading customer engagement platform, released “Asia Pacific: State of Influencer Marketing Report,” a comprehensive look at…
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Wunderman Thompson finds that for modern-day consumers, joy takes precedence
NEW YORK, USA — Wunderman Thompson Intelligence has released “The Age of Re-enchantment,” a new report which explores how a…
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APAC has the Highest Video Viewability with SEA in the lead, according to DoubleVerify’s latest media report
SINGAPORE — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has released its…
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Spotify reveals data on podcast consumption among Filipinos as a door to community
MANILA, PHILIPPINES — Filipinos are finding comfort in podcasts, with nearly 40% noting that podcasts make them feel less lonely…
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Packworks study reveals Filipinos spend an average of PHP 800 in sari-sari stores per month
PHILIPPINES — Filipinos allocated an average of PHP 800 for beverages and hygiene products, with alcohol and tobacco taking the…
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Havas’ latest Meaningful Brands reports reveals insights surrounding a hyper-personalized purpose era for brands
PARIS, FRANCE — This week, Havas unveiled the latest edition of its annual global Meaningful Brands™ report, charting how rising…
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Bumble shows how the durian fruit is bonding singles in Singapore this season
SINGAPORE — They say you either love it or hate it, but for singles in Singapore it turns out having…
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Klarna data reveals next generation of shoppers ready for AI, AR and robots
LONDON, UK — New data released by Klarna, the global payments and shopping service, reveals how retailers will need to…
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Grab deliveries and orders spike significantly on Mother’s Day, says GrabAds report
MANILA, PHILIPPINES — Having close family ties is one of the hallmarks of Filipino culture. Hence, it comes as no…
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Truelogic Managing Partner Bernard San Juan III reveals the importance of brand storytelling
MANILA, PHILIPPINES — Did you know that 55% of people are more likely to buy a product in the future…
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Tetra Pak’s Trendipedia 2023 reveals consumer trends: Flexi-shopping, control, and ‘eatertainment’
KUALA LUMPUR, MALAYSIA — Tetra Pak, a world-leading processing and packaging solutions company, released key findings and insights from its…
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SCWO and Kantar Public release research findings on gendered stereotypes in leadership in Singapore
SINGAPORE — The Singapore Council of Women’s Organisation (SCWO), the national coordinating body of women’s organizations in Singapore, organized an…
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