Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
Fifty5Blue Strengthens Digital Advertising Intelligence in the Philippines with AdClarity
As advertising budgets continue shifting from traditional channels to digital, the need for credible market benchmarks and greater visibility into…
Read More » -
Dentsu Consumer Navigator reveals APAC’s confidence-spending gap
APAC consumers remain financially resilient, but growing uncertainty is reshaping how they spend, according to dentsu’s latest Consumer Navigator. The…
Read More » -
LIONS Advisory, TOURISE unveil IDEAS framework for tourism marketing
The global travel and tourism industry, which accounts for 9% of GDP and supports over 366 million jobs worldwide, stands…
Read More » -
Truelogic study finds AI brand mentions in the Philippines surge
AI is becoming a more prominent part of how Filipino consumers discover brands online. According to a 12-month Truelogic study,…
Read More » -
TBWA’s ‘Backslash’ finds being hard to influence is the new cultural flex
For years, cultural status came from influencing other people. Now, the aspiration is flipping. New research launching today from Backslash,…
Read More » -
Jobstreet by SEEK finds AI skills demand in Singapore more than triples
Demand for AI-related knowledge and skills in Singapore has more than tripled since January 2024, with job ads reflecting a…
Read More » -
Hakuhodo International Philippines unveils connected advantage at HILL ASEAN Forum 2026
Over a high-energy two-day gathering at the Enderun Tent, Hakuhodo International Philippines (HIP) hosted the landmark Hakuhodo Institute of Life…
Read More » -
Cannes Lions Creativity Report 2026: Creativity moves beyond the campaign
Creativity has long been advertising’s most celebrated currency. But as brands navigate fragmented media, evolving consumer expectations, and the rapid…
Read More » -
Adobe study finds organizational bottlenecks holding back AI adoption in Southeast Asia
Adobe, the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms, today released the…
Read More » -
Dentsu Italy’s Beauty++ maps the changing consumer journey in beauty
Dentsu Italy has launched Beauty++, a multidisciplinary observatory exploring how beauty brands are combining culture, experiences and commerce to build…
Read More » -
EastWest Ageas explores how Gen Z is redefining adulting in 2026
For Gen Z, adulting isn’t necessarily about following the same checklist as the generations before them. The goals may be…
Read More » -
D&AD finds creativity thriving under constraints in 2026
D&AD launches its 2026 Annual, bringing together insights from the year’s most awarded creatives alongside six trends emerging from 50,000…
Read More » -
Lessons that matter: At the 28th AOY, great work doesn’t stop when it’s recognized
The Association of Accredited Advertising Agencies of the Philippines (4As Philippines) brought the industry together on September 25 at FIFTH…
Read More »