Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Global newsbrand ad spend down to $32.3 billion in 2025 as advertisers increasingly favor user generated content
LONDON, UK – The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts –…
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Embracing Digital Reading: The rise of online newspapers and blogs
MANILA, PHILIPPINES – The digital revolution continues to reshape our reading habits, as a recent survey reveals a growing preference…
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ACT Good Report 2025 celebrating the best campaigns promoting social and environmental responsibility
LONDON, UK – ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote…
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Havas unveils new segmentation model as Aussies shift from ‘mateship’ to ‘me-ship’ with security as top value
SYDNEY, AUSTRALIA – Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched…
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Digital transformation projects cost $10.9M on average, yet 37% still fail, VML Global study says
NEW YORK, USA – VML, a global brand creative and digital transformation company today released comprehensive, multi-market research revealing that,…
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Adjust Report: APAC powers global gaming app growth amid shifting trends
SINGAPORE – Leading measurement and analytics company Adjust released its annual Gaming App Insights 2025 report, revealing APAC’s role as…
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Campaigns with a 50:50 split between performance and brand building drive the strongest impact in Asia
LONDON, UK – WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting…
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Performance marketers hit a wall: Social media ad spend shows diminishing returns
GLOBAL – Performance marketers are feeling the squeeze as nearly 75% report diminishing returns on their social media ad investments,…
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Regional growth booming for startups in 2024, a QBO Innovation study says
MANILA, PHILIPPINES – The Philippine startup ecosystem is experiencing significant growth, with regional hubs expanding across the country. This is…
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Mars United Commerce ANZ releases fourth edition of Retail Media Report Card
SYDNEY, AUSTRALIA – Mars United Commerce, part of Publicis Groupe, has released the fourth edition of the ANZ Retail Media Report Card,…
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‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t…
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ADFEST 2025: Erik Reiff on AI, the collision of culture and creativity, and the most valuable lesson he learned from Sir Paul McCartney
PATTAYA, THAILAND – On March 20 at ADFEST 2025, Black Cat White Cat Music‘s Seiya Matsumiya and Erik Reiff explored…
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Philippines takes the lead in GenAI adoption as Filipinas embrace career growth
MANILA, PHILIPPINES — Women are powering up in the Philippines as they take the lead in Generative AI (GenAI) adoption…
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