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Havas unveils ‘The Science of Desire’
In a new landmark global study ”The Science of Desire,” Havas identifies a paradox at the heart of modern marketing. On paper, marketers have never had…
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Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube
At the 2026 Cannes Lions Festival of Creativity, Google announced new insights tools built with Gemini to help brands and…
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73% of people in India say it’s more important than ever to prioritize truth, McCann reports
McCann released The Truth About Global Brands, a study of 20,713 people across 20 markets, revealing a fundamental reset in…
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Jobstreet by SEEK highlights growing importance of equality and inclusive values in Filipino workplaces
Shining the spotlight on equality and belonging in workplaces, Jobstreet by SEEK reports that the Philippines leads Southeast Asia in…
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Singaporeans are turning to AI to navigate significant life events yet most don’t feel confident spotting AI-generated scams: Study
Digital Life and AI Experiences, a new study from TrendLife, the consumer business unit of Trend Micro Incorporated reveals a stark disconnect in Singapore. While nearly 7 in…
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Anime pilgrimages gain momentum as Filipino travelers explore iconic destinations
The Philippines is emerging as a key growth market for anime-inspired travel, with Trip.com data showing a 155% year-on-year (YoY)…
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Filipino Gen Z workers prioritize career growth over pay, says Robert Walters study
52% of Filipino Gen Z professionals cite opportunity for career growth as the primary motivation to stay with their current…
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Meta’s AI advertising surge set to hit $240 billion in 2026, says WARC
In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a…
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Taboola research shows advertisers ready to shift budgets to open web AI solutions
Taboola, a global leader in delivering performance at scale for advertisers, has released new research revealing that advertisers are increasingly…
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Dentsu study reveals SEA travelers are becoming more selective and trust driven
The travel industry’s long-standing belief that more discovery drives more growth is being challenged, according to dentsu’s latest Consumer Navigator:…
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Rethinking the work: The energy crisis and the new creative reality
The current energy crisis is often framed through the lens of transport strikes, rising electricity bills, and geopolitical tension. But…
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The night you switch to Red Horse
When I lived in the Philippines, that was often the decision. Not what bar to go to next, or if…
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WARC Q1 2026: Meta leads, YouTube lags in uneven ad growth
The first quarter of 2026 delivered a useful reminder that not all online advertising growth is created equal. Meta outpaced…
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