Insight
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Meltwater and We Are Social reveal that people globally are becoming more discerning in their internet use
SINGAPORE — Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have…
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Bingo Soriano of Branding Nerd on the ’employer branding’ framework versus ‘branding’
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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The Latin American collective consumption: commercial individualism, ecommerce strength, and more
COLOMBIA — VMLY&R COMMERCE I Geometry Colombia has released the “Latin Shopper” research, citing the unique consumer behavior of shoppers across Latin America. As such,…
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Advertising Association and WARC release UK’s expenditure report, cites ongoing but slow growth
LONDON, UK —The latest quarterly data from the Advertising Association / WARC Expenditure Report show that UK advertising spend rose…
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Immersive CX is quickly becoming a game changer in APAC to ensure customers remain loyal
SINGAPORE — Software service company Zendesk, Inc. has released the company’s latest global “Customer Experience (CX) Trends Report,” revealing immersive…
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B2B marketers need to humanize their brands, says LinkedIn’s 2023 trends report
SYDNEY, AUSTRALIA – Despite an uncertain economic backdrop, challenging times also present opportunities for B2B brands. Marketers who double down…
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‘Be with the bank that you truly trust’ — Cathy Santamaria on evolving the 171-year-old brand of BPI
MANILA, PHILIPPINES — As technology, societal shifts, and even a worldwide pandemic continue to change the behavior and attitude of…
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LinkedIn reveals 15 fastest-growing jobs in the Philippines and the tools to get recruited
MANILA, PHILIPPINES — From the rise in skills-based hiring to the demand for hybrid work, the employment landscape has been…
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‘People are choosing joy,’ reveals Wunderman Thompson in annual trend almanac
SINGAPORE — An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with…
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IKEA study reveals financial woes outrank fears around the impact of climate change
DELFT, NETHERLANDS — According to the annual “Life at Home Report” released by furniture retail company IKEA, the state of the…
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‘XR technologies will revolutionize businesses in India,’ says Dentsu report
NEW DELHI, INDIA — Creative agency dentsu India has released its latest research report, “Adoption of XR technology in India.”…
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Vonage’s new study reveals technology gap prevents meaningful connections and risks loyalty among customers
SINGAPORE – Vonage, a global leader in cloud communications helping businesses accelerate digital transformation, has unveiled new research that shows businesses…
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Dentsu and Kantar explore APAC marketers’ role in achieving corporate sustainability ambitions
SINGAPORE – Creative agency network Dentsu and data analytics and brand consulting company Kantar has launched Marketing a Better Future,…
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