Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Dentsu releases 2025 Media Trends report ‘The Year of Impact’ with a focus on how AI and algorithms shape media
SINGAPORE — Dentsu releases its highly anticipated 2025 Media Trends report, titled “The Year of Impact.” This edition, crafted by specialists across Carat,…
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Meltwater names K-Pop, Singapore Airlines and McLaren as the real winners of F1 Singapore’s brand race
SINGAPORE — As the dust settles from the exhilarating Formula 1 Singapore Airlines Singapore Grand Prix weekend, McLaren, Ferrari, and…
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Schneider Electric reveals results on Asia Pacific’s sustainability journey, notes 98% of PH companies have sustainability targets
MANILA, PHILIPPINES — Schneider Electric, the leader in the digital transformation of energy management and automation, announced findings from its annual “Green…
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Unpacking Mark Pollard’s Sweathead Masterclass: a young strategist’s take
MANILA, PHILIPPINES — Have you used the word “humanize” this week? Or perhaps you’ve tried to personify a brand? If…
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How businesses can effectively communicate with today’s Filipino families, according to HILL ASEAN
MANILA, PHILIPPINES — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) presented its annual research on ASEAN sei-katsu-sha, Hakuhodo’s term for…
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WARC’s latest report calls on strategists to prove their worth in a rapidly changing industry
LONDON, UK — Strategists worldwide are looking for opportunities to demonstrate their value as budget cuts and the evolution of AI disrupt the discipline. These are key findings included in “The Future of…
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New WARC Advisory study looks into Earned Media as a top tactic in driving creative effectiveness
LONDON, UK — A new white paper has recently been released by WARC Advisory and global communications firm Edelman. “Beyond the Buzz: Examining the Effectiveness…
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Clean Creatives’ latest F-List report calls out leading advertising agencies and fossil fuel companies
NEW YORK, USA — A newly published report from campaign group Clean Creatives has uncovered 1,010 active and recent contracts between…
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Reasons why influencer marketing is a big hit among Filipinos, according to Near Creative
MANILA, PHILIPPINES — Two realities in Filipino culture make us receptive to influencer marketing. First, we love celebrities – watching…
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VML releases latest ‘Future Shopper Report,’ underlines how APAC consumers are reshaping global retail
SINGAPORE — Advances in technology have ushered in unparalleled digital brand offerings in recent years, and new findings suggest the…
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WARC Media’s forecasts Spotify’s advertising revenue to reach $2.1 billion in 2024 as the platform hones in on video content and ad revenue
STOCKHOLM, SWEDEN — Spotify, the world’s most popular audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run…
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What makes a campaign stand out? Members of the 2024 Gerety Awards Grand Jury dissect the Grand Prix-winning works to find out
MANILA, PHILIPPINES — Following the Gerety Awards‘ announcement of 2024 winners last September 03, adobo Magazine recently hosted a special…
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Tinder Australia study on consent leads to course creation and education
SYDNEY, AUSTRALIA — Tinder is launching its new “Consent Course” in Australia, developed in collaboration with Chanel Contos, Founder of Teach…
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