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Insight: India has the highest search engine market share of Google at 94%

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MUMBAI, INDIA — According to tradingplatforms.com, the tech giant holds a market share of 94.19 percent in India. Again, it accounts for most of...

Insight: SavvySME on social media’s advertising power and how it contributes to social commerce’s...

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MANILA, PHILIPPINES — The world has seen drastic changes in the way people shop in the last 5 years. From gradually introducing online shopping...

Insight: New research from Channel Factory reveals 52% of consumers watch short form social...

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SINGAPORE — Adults across the globe are increasingly turning to short form social video on platforms like YouTube, TikTok, Snapchat, and Meta as a...

Insight: Employees struggle to raise mental health issues with their employers despite pandemic driving...

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EPSOM, UK — A new survey of 8000 UK adults has highlighted that two thirds of respondents (66 per cent) would not feel comfortable...

Insight: Data: The fuel that’s heating the creator economy?

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LONDON, UK — Over 50 million people around the globe consider themselves creators. And despite its infancy – the creator economy was born only...

Insight: SavvySME on the booming e-commerce sector and its forecasted growth by 2025

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MANILA, PHILIPPINES — While the world has lived in an ever-traditional way of transacting for centuries, the e-commerce sector is now managing to break...

Insight: Singaporeans’ spending on leisure expected to increase despite inflation, shifting away from...

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SINGAPORE — The early days of the pandemic had seen an uptick in video streaming subscriptions, home exercise programs - anything to keep extended...

Insight: Massive opportunity to unlock the economic value of responsible self-medication in India: Havas...

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MUMBAI, INDIA — Havas Life Sorento, the health division agency of Havas Group India, recently commissioned a study, Value of OTC in India, with...

Insight: Marketers differ on the metrics that matter for live events, finds new research...

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CALIFORNIA, USA and LONDON, UK — As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to...

Insight: IPL playing cupid for the cricket buffs

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HYDERABAD, INDIA — With the IPL festivities in full swing, India's most downloaded dating app QuackQuack surveyed 800k of its 16 million users on...

Insight: How can advanced technology benefit the creative economy? New UNCTAD report outlines big...

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MANILA, PHILIPPINES — The United Nations Conference on Trade and Development (UNCTAD) launched a new report on the intersection of the 4th industrial revolution...

Insight: Advertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of...

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LONDON, UK — A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy....

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