Insight
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Intelligence: New study by iPrice reveals online shopping trends in Southeast Asian markets
MANILA, PHILIPPINES — As the digital economy in Southeast Asia continues its rapid growth, ecommerce is becoming an integral part…
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Insight: 75% of Filipino consumers prefer sustainable and eco-friendly brands, according to Carousell
SINGAPORE — At the height of the pandemic, more consumers started focusing on the environmental impact of their purchasing decisions…
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Intelligence: B2B marketing leaders in Asia-Pacific say ‘creative confidence’ is growing, according to LinkedIn research
SINGAPORE — In a first-of-its-kind recent global study into the perceptions of creativity and brand building in B2B marketing, new…
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Insight: Advertisers in Southeast Asia adapting to new data privacy laws by embracing alternative ad targeting, study finds
SINGAPORE — InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, has released the…
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Insight: Cheil launches ‘The Outperformers’ report to inform marketing playbook for next generation of ambitious clients
CANNES, FRANCE — Cheil Connec+, the global collective of agencies that include Cheil, Barbarian, BMB, Iris, CYLNDR, and McKinney, has…
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Insight: MSAP and Moving Walls launch playbook for marketers to extend digital video reach using OOH media
MANILA, PHILIPPINES — The Media Specialists Association of The Philippines (MSAP) and global ad-tech player Moving Walls have launched a…
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Insight: Tata Consultancy Services ranks 46th in Kantar Brandz 2022
MUMBAI, INDIA — Information technology company Tata Consultancy Services progressed to Rank #46 in Kantar Brandz 2022 as ‘Most Valuable…
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Insight: Gen Z Filipinos need greater access to finance to help Philippines grow
MANILA, PHILIPPINES — Research by TransUnion Philippines from February 2022 shows that although 94% of Gen Z Filipinos believe that…
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Insight: Advertising market grows despite economic uncertainty, according to MAGNA
NEW YORK, USA — Global media investment and intelligence company MAGNA has released the latest version of its “Global Ad Forecast.”…
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Insight: These are the most loved brands in India for 2022, according to Talkwalker and Hootsuite
MUMBAI, INDIA — Consumer intelligence company Talkwalker, and Hootsuite, the global leader in social media management, have released their Brand…
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Insight: Advertisers afraid to speak up about sexist content, according to Shequal survey
MELBOURNE, AUSTRALIA — Australia’s adland is silencing a third (30%*) of people concerned by potentially sexist content in advertising, such…
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Insight: VMLY&R and Publicis Media top R3 Worldwide April creative and media rankings
MANILA, PHILIPPINES — Global independent consultancy R3 Worldwide has released the top 10 rankings for creative and media agencies for…
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