Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Tito Ribeiro presents the social media trends for 2025
SAO PAULO, BRAZIL – Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as “Tito,” is one of…
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Meltwater reveals the top 2024 microtrends in Singapore
SINGAPORE – In 2024, a handful of microtrends gripped Singapore and left an undeniable mark on culture and commerce. With…
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Twilio underlines 6 trends to shape brand-customer experiences in the Philippines for 2024
MANILA, PHILIPPINES — Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today shared six…
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Top Tourism Films of 2024: Stories that captured the world’s imagination
VIENNA, AUSTRIA – In 2024, video storytelling continued to prove its value as a powerful tool in tourism marketing. Across the…
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The One Club for Creativity unveils year-end ‘Global Creative Rankings,’ with FCB retaining top spot
NEW YORK, USA — FCB ended the year repeating its top positions in The One Club for Creativity’s “Global Creative Rankings,” with FCB New York…
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Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries.…
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Joey David Tiempo, Founder&CEO of Octopus&Whale, on what goes on inside creative jury rooms around the world
MANILA, PHILIPPINES — This year, I had a front row seat to the evolution of new forms of creativity from the…
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Carma identifies the top 5 stories of 2024 in the Philippines based on media coverage
MANILA, PHILIPPINES — What a year 2024 has been for the Philippines. With so many significant events and developments that shaped…
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NielsenIQ presents top trends behind the 2024 Breakthrough Innovation Awards winners
MANILA, PHILIPPINES — NielsenIQ (NIQ), the world’s leading consumer intelligence company, is proud to unveil its latest insights, showcasing how innovation…
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Sustainable consumption in the face of the double-digit day phenomenon
By Leslie See, Commerce Director, Media, dentsu SingaporeSINGAPORE – Double-digit days, such as 10/10, 11/11, and 12/12, have become major retail…
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Facebook global ad revenue to surpass $100B in 2024 fuelled by innovation in AI and commerce to attract Gen Z
LONDON, UK – Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades.…
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Dentsu Creative shares ‘Fragment Forward’ 2025 Trends Report on the age of algorithm
TOKYO, JAPAN — Dentsu Creative has launched its 2025 Trends Report, “Fragment Forward,” an in-depth exploration of the forces impacting today’s cultural,…
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Yahoo DSP survey underlines Singapore marketers’ concerns on data preparedness, calls for greater resources
SINGAPORE — Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in…
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