Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Telus International Philippines empowers women to break free from limiting societal expectations
MANILA, PHILIPPINES — TELUS International Philippines (TIP), a leading AI-fueled customer experience and business process solutions provider, celebrated Women’s Month with…
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Spikes Asia 2024 Creativity Report unveils top agencies across Asia Pacific markets
SINGAPORE — Spikes Asia, Asia Pacific’s leading platform for creative excellence and effectiveness, has published its annual “Creativity Report,” which reveals the 2024 Agency of the Year…
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Top campaigns and companies revealed in 2024 edition of WARC Effective 100
SINGAPORE — The third and final WARC Rankings have been unveiled. The WARC Effective 100 is the ultimate independent global…
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‘It’s not sufficient to be creative,’ says Sir Martin Sorrell on how the ad industry must adjust in the age of AI
SINGAPORE — Creativity and tech must intertwine for ad and media agencies to survive the future, according to S4 Capital…
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Malcolm Poynton offers exclusive insights on Adfest 2024’s creative landscape
PATTAYA, THAILAND — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, recently took the helm as Grand Jury President…
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Barbara Bian, Neena Gatdula, Selonica Perumal, and Anna Wong on the importance of the Gerety Awards’ all-female jury
PARIS, FRANCE — Women drive the advertising industry’s audience, and the numbers back it up. According to a study by…
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McCann’s Valerie Madon discusses human-centric creativity in the age of AI at Adfest 2024
PATTAYA, THAILAND — Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific and a featured speaker at ADFEST 2024,…
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How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest
PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market…
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Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President
PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media…
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LIONS releases annual State of Creativity
LONDON, UK — LIONS has today released its annual “State of Creativity.” The seminal piece of research — and the biggest study of its kind — is an insight-led…
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Spikes Asia’s on-ground return sparks talks about AI, culture, and tech’s role in creativity
SINGAPORE — As the most prestigious and oldest festival of creativity in the region, Spikes Asia was the place to…
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Creative leaders weigh in on Adfest 2024 stage: How is AI really affecting the industry?
PATTAYA, THAILAND — Is artificial intelligence friend or foe? This has been a topic of discussion (and concern) for a…
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