Insight & Intelligence
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The night you switch to Red Horse
When I lived in the Philippines, that was often the decision. Not what bar to go to next, or if…
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WARC Q1 2026: Meta leads, YouTube lags in uneven ad growth
The first quarter of 2026 delivered a useful reminder that not all online advertising growth is created equal. Meta outpaced…
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AA WARC report shows strong growth across evolving media channels
The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to…
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Visa maps the new rules of affluent spending in India
Visa, a global leader in digital payments, has unveiled its Visa Consulting and Analytics (VCA) Whitepaper – India’s Affluent Economy…
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Brand growth tops marketers’ agenda amid economic uncertainty, OM survey finds
Amidst current economic headwinds and geopolitical tensions, brand growth has become the paramount priority for marketers, signalling a proactive resolve…
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W7Worldwide study highlights rise of the $2 trillion creative economy
A new analytical study has underscored the growing importance of creative industries as a key driver of national reputation and…
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How TikTok trends travel across borders and why some last decoded in new white paper
What makes a trend take off in one country and catch fire in another? Why do some ideas persist, while…
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The Victoria and Albert Museum and London Games Festival make the case for video games as an art form
The Victoria and Albert Museum (V&A), a museum in London, United Kingdom, explored the intersection between games, performances and interactive…
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Meltwater, YouGov study signals shift in consumer trust in generative AI
Meltwater, a global leader in media, social, and consumer intelligence, and YouGov, the international research and data analytics group, today…
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InLife study reveals retirement readiness goes beyond savings
For many Filipinos, retirement still feels like a distant idea tied to a modest savings account and the hope of…
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From solo to social: Gen Z’s new way of traveling
The data behind this shift is pretty sobering. According to the Global Web Index, a massive 80% of Gen Z…
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FMCG brands urged to rethink packaging for split-second decisions
Up to 70% of brand choices are made at shelf, but many FMCG brands aren’t designing for that moment. According…
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ACAM warns of ‘invisible brands’ as AI reshapes the future of search
The Australian Centre for AI in Marketing (ACAM) is warning marketers that traditional search strategies are rapidly losing effectiveness as…
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