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Anime pilgrimages gain momentum as Filipino travelers explore iconic destinations
The Philippines is emerging as a key growth market for anime-inspired travel, with Trip.com data showing a 155% year-on-year (YoY)…
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Filipino Gen Z workers prioritize career growth over pay, says Robert Walters study
52% of Filipino Gen Z professionals cite opportunity for career growth as the primary motivation to stay with their current…
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Meta’s AI advertising surge set to hit $240 billion in 2026, says WARC
In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a…
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Taboola research shows advertisers ready to shift budgets to open web AI solutions
Taboola, a global leader in delivering performance at scale for advertisers, has released new research revealing that advertisers are increasingly…
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Dentsu study reveals SEA travelers are becoming more selective and trust driven
The travel industry’s long-standing belief that more discovery drives more growth is being challenged, according to dentsu’s latest Consumer Navigator:…
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Rethinking the work: The energy crisis and the new creative reality
The current energy crisis is often framed through the lens of transport strikes, rising electricity bills, and geopolitical tension. But…
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The night you switch to Red Horse
When I lived in the Philippines, that was often the decision. Not what bar to go to next, or if…
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WARC Q1 2026: Meta leads, YouTube lags in uneven ad growth
The first quarter of 2026 delivered a useful reminder that not all online advertising growth is created equal. Meta outpaced…
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AA WARC report shows strong growth across evolving media channels
The Advertising Association and WARC have today published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to…
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Visa maps the new rules of affluent spending in India
Visa, a global leader in digital payments, has unveiled its Visa Consulting and Analytics (VCA) Whitepaper – India’s Affluent Economy…
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Brand growth tops marketers’ agenda amid economic uncertainty, OM survey finds
Amidst current economic headwinds and geopolitical tensions, brand growth has become the paramount priority for marketers, signalling a proactive resolve…
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W7Worldwide study highlights rise of the $2 trillion creative economy
A new analytical study has underscored the growing importance of creative industries as a key driver of national reputation and…
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How TikTok trends travel across borders and why some last decoded in new white paper
What makes a trend take off in one country and catch fire in another? Why do some ideas persist, while…
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