Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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WARC’s marketer toolkit reveals 5 key trends that will shape global marketing strategies in 2024
LONDON, UK – Socio-political polarization, the potential of generative AI, masculinity in crisis, “sportswashing,” and community-based sustainability are five key…
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Meltwater looks into the cost-of-living crisis among Singaporeans on social media
SINGAPORE — The ongoing cost-of-living crisis is reshaping the way Singaporeans discuss and manage their finances. A new study by…
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Superapps have the potential tounlock opportunities for banks and financial institutions in the Philippines, says Publicis Sapient
MANILA, PHILIPPINES — The Philippines has witnessed an upsurge in the superapp economy, garnering immense popularity among Filipino consumers, with…
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Latest insights into the evolving landscape of Southeast Asian consumers unveiled
MANILA, PHILIPPINES — Southeast Asia consumer confidence is on track for a rebound as value-seekers embrace new “needs,” according to Meta,…
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Cypher Learning shares insights on the ‘next chapter in technology evolution’ according to CEO Graham Glass
MANILA, PHILIPPINES — In an era driven by technological innovation, the anticipation of upcoming trends holds pivotal significance for staying…
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Holiday spending skyrockets in Southeast Asia, says InMobi report
SINGAPORE – Retail will be booming again in Southeast Asia this holiday season, according to new research from InMobi, a leading provider of marketing and monetization technologies that propel business growth.…
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Telenor Asia’ reveals 5 ways mobile is improving people’s digital lives in its latest study
SINGAPORE — Across the region, people are using their mobile devices to improve relationships, get ahead in their work, learn skills…
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GoDaddy’s new survey reveals that Filipino businesses plan on investing in building their own websites
MANILA, PHILIPPINES — GoDaddy Inc., the company that helps entrepreneurs thrive, released the second set of survey findings from its GoDaddy 2023…
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Truelogic on navigating the shift from Universal Analytics to Google Analytics 4
MANILA, PHILIPPINES — On July 01, Universal Analytics (UA) ceased recording website data, and Google Analytics 4 (GA4) became the…
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WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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Influencers and creators must evolve to thrive, Carlo Ople emphasizes at Digimax: IMMAP Digicon 2023
MANILA, PHILIPPINES — Carlo Ople, Founder and CEO of the Unbox Group of Companies, delivered his talk, “Path Forward: How…
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Meltwater’s Weldon Fung on embracing the cookieless era at Digimax: IMMAP Digicon 2023
MANILA, PHILIPPINES — For years, marketers have been using cookies to gather data from website visitors in order to improve…
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Nas.io’s Jacq Lim shares the key to nurturing online communities
MANILA, PHILIPPINES — One of the key takeaways from DIGIMAX: IMMAP Digicon 2023 was that a good story, together with…
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