Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Security industry embraces mobile credentials, biometrics, and AI, new trends report from HID finds
MANILA, PHILIPPINES – As organizations navigate an increasingly complex threat landscape, security leaders are making strategic shifts toward unified platforms…
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Global ad market faces $20B downgrade amid trade disruptions
LONDON, UK – The global advertising landscape is bracing for impact as fresh forecasts slash growth expectations by nearly $20…
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ADFEST 2025: Ernest Snyder and Kimberly Fuller is bringing home newfound inspiration, perspective to Manila after Young Lotus 2025 competition
PATTAYA, THAILAND – Every year, ADFEST hosts a Young Lotus workshop and competition crafted for young creative professionals across the…
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ADFEST 2025: Un Wuthisak says he never found himself funny despite being one of Thai advertising’s biggest comedic genius
PATTAYA, THAILAND – Factory 01‘s Anarkaporn “Un” Wuthisak, known for his comedic genius in Thailand’s creative industry, joined BBDO Bangkok’s…
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David Guerrero, Nick Wood, and Arthur Tsang prove why sound shouldn’t be an afterthought at ADFEST 2025
PATTAYA, THAILAND – At ADFEST 2025, the theme “COLLIDE” was at the heart of every conversation, sparking ideas and creativity…
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Max Lederer on AI’s role in creativity at ADFEST 2025: ‘It develops pretty fast, so it can be scary’
PATTAYA, THAILAND — After delivering his keynote talk, “The Missing Link: How GenA.I. Augments Creativity and Impactful Advertising,” on the…
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WARC Rankings 2025: Effective 100 revealed – the most awarded campaigns and companies for effectiveness
LONDON, UK – The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and…
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ADFEST 2025: Carlos Camacho on bravery, business, and the future of creativity in APAC
PATTAYA, THAILAND — On March 20, the opening day of ADFEST 2025, Carlos Camacho, Chief Creative Officer of GUT Asia,…
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Retail brands, debt, and mental health: Are brands doing enough?
LONDON, UK — New research from media agency UM, in partnership with MoneySuperMarket and mental health charity Campaign Against Living…
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Mapping the Martech Pulse: Dentsu India unveils a bold vision for the future of marketing
MUMBAI, INDIA — Dentsu India is redefining the Martech conversation with the launch of its latest industry report, Martech Landscape…
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A tale of two paychecks – foundit survey unpacks salary sentiments in The Philippines
MANILA, PHILIPPINES — A recent salary survey by foundit, a leading jobs and talent platform, uncovers a stark divide in…
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UnionBank Elite ushers in the Year of the Snake with Next in Wealth, a luxurious fusion of financial foresight and festive celebration
MANILA, PHILIPPINES — UnionBank Elite, the premier wealth management arm of UnionBank of the Philippines, marked the start of 2025…
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WARC Rankings 2025: Media 100 announced – the most awarded campaigns and companies for media
LONDON, UK – The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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