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Rural Growth is a Connection-Design Problem, not a Reach Problem: Ogilvy, WPP Media and Fifty5Blue launch landmark study on the Philippine Mass Market
For years, brands have treated rural marketing in the Philippines as a simple visibility challenge: if you show up on…
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David Guerrero’s seven-step lesson to do more — and still be ultimately creative — with less
Creativity covers much more ground than illustration, painting, music, and other fine arts. It’s also about thinking outside the box…
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Why Filipino ideas travel, according to Pinay creative maven Merlee Jayme
The Filipino language is full of duality in meaning and intention, depending on how you pronounce a specific word. Take…
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Unilever’s Dennis Perez dissects culture-led marketing based on Filipino folklore
Filipino pride sparkled like the sunlit seashore at “Galing Pilipinas: Championing Philippine Creativity at MAD STARS,” at the SIGNIEL Busan…
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Omnicom Media China releases ‘Unlocking China’s Gamers 2026’ research, reframing gaming from a standalone entertainment category
Omnicom Media China has released its latest gaming report, Unlocking China’s Gamers 2026. Drawing on authoritative data sources including Euromonitor…
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Omnicom unveils ‘The Art of Influence’ following Cannes Lions 2026
For Omnicom, Cannes Lions 2026 marked a new chapter for the newly combined company and a festival increasingly focused not…
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Meltwater data shows what drives K-pop fandom engagement in the Philippines
According to new data from social and media intelligence firm Meltwater, the Philippines ranks sixth among 10 countries for male…
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EastWest Ageas explores five questions behind more intentional choices
As the Ber months approach, they also bring an opportunity for Filipinos to pause and reflect on whether they are…
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D&AD report warns AI could erase the training ground for creative judgment
D&AD, the global creative non-profit championing excellence in design and commercial creativity, launched The D&AD AI & Creativity Report 2026: The…
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dentsu Hong Kong spotlights the growing influence of affluent silver consumers
As brands continue competing for the attention of Gen Z, a new report from dentsu Hong Kong suggests one of…
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The brands creating the strongest creative outcomes are combining the power of AI with the power of community
Creativity has entered a new era. Generative AI is transforming how marketing ideas are developed, adapted, and scaled. But real advantage comes from creative that is most relevant, resonant, and…
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Google’s Gemini app doubles its user base in Southeast Asia: Philippines leads the region in adoption among female users
Google announced that active users of the Gemini app in Southeast Asia have more than doubled over the past year.…
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Lennon Group’s new paper reveals why the brands earning the most trust aren’t running better campaigns — they’re being better neighbors
Trust is now the third-highest purchase decision driver in the world, sitting just behind quality and value for money. And…
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