Insight
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This Year in Search 2022: Insights into the changing Filipino mindset
MANILA, PHILIPPINES — In today’s fast-paced world, understanding consumer behavior and trends is critical to staying ahead in the game.…
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Vero and Decision Lab release research findings to help brands understand the Philippines’ changing health and wellness needs
MANILA, PHILIPPINES – Award-winning communications consultancy Vero and behavioral design think tank Decision Lab have released a research paper titled…
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Tech innovation and social influence lead in tactics for commercial success, WARC Creative’s latest report finds
LONDON, UK — To help companies improve the business impact of their creative marketing, WARC Creative has released a report…
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In-person shopping remains strong, says Hustle PH study
MANILA, PHILIPPINES — In the age where digital shopping carts have seemingly taken over, Filipino shoppers are finding their way…
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Truelogic’s Ibarra Villaseran introduces Digital Primer, underlines the importance of leveraging ‘the power of intent’
MANILA, PHILIPPINES — Digital marketing is a constantly evolving playground that brands, despite its complexity and unpredictable transformations, have no…
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Accenture, Mynt, and Maya lead LinkedIn’s 2023 Top Companies list in the Philippines
MANILA, PHILIPPINES — LinkedIn, the world’s largest professional network, has announced the 2023 Top Companies List in the Philippines, which…
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Get to know Asia’s youth with ‘The Vice Guide to Culture’
SINGAPORE — Asia’s youth are defining a new era, breaking free from conventional codes and asserting themselves unapologetically, shunning the…
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Study shows the positive impact of combining media placement and creative quality on ad effectiveness
SINGAPORE — Media placement and creativity work hand in hand when it comes to effective advertising strategies. A new study…
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Content reigns supreme in AVIA’s Future of Video India conference
MUMBAI, INDIA — The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with…
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55% of Singaporeans and Malaysians show recurring travel plans, study says
SINGAPORE — More than half of Singaporeans and Malaysians (55%) who have travelled since the start of the year will…
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YouTube champions short-form content with these tips and tricks on content creation for Shorts
MANILA, PHILIPPINES — Internet trends evolve and in the 2020s or in the era of staying at home, short-form video…
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Search advertising to be worth $350.4 billion in 2023, and is set to be disrupted by AI and more, says WARC
LONDON, UK — Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored…
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Venture capital firms see great growth in bitcoin, the lightning network, and Boracay
MANILA, PHILIPPINES — As the US banking crisis and regulatory scrutiny continue to unfold, Bitcoin shows resilience by posting its…
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