Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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AI Alone Won’t Cut It – Brands must be transparent and tailor engagement to win over Filipino consumers: Twilio
MANILA, PHILIPPINES – Twilio, the customer engagement platform that drives real-time, personalized experiences for leading brands, today released its sixth…
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Global ad market prospects further downgraded as retailers, automakers cut ad budgets and Chinese brands redirect spend due to US trade tariffs
LONDON, UK – A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on…
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The Collective unveils landmark global study redefining how brands can engage women as consumers
SYDNEY, AUSTRALIA – The Collective®, Wasserman’s women-focused global advocacy and advisory business, today released the first installment of The Collective® Economy:…
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Art over artificial: how human creativity triumphs on the printed page
LONDON, UK – I was humbled to be back as a judge for D&AD, a beacon of inspiration for creative…
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GrabAds CMO Circle Masterclass unpacks how AI, data, and human intuition are foundational for future-ready marketing
MANILA, PHILIPPINES – As marketing continues to evolve at unrelenting speed, today’s marketers must adapt, upskill, and embrace smarter tools…
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Asian enterprises harness generative AI as primary growth driver for 2025 according to new Adobe report
SINGAPORE – Adobe has unveiled comprehensive findings from its 2025 AI and Digital Trends Asia snapshot, demonstrating how enterprises across…
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HAVAS Ortega’s Prosumer Report reveals a shift in Filipino mindsets
MANILA, PHILIPPINES – In its newly released white paper, “Rebuilding Trust in a World of Misinformation and Disinformation,” communications and media agency…
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In a race for attention, APAC B2B marketers turn to video and creators, says LinkedIn study
SINGAPORE – In an increasingly saturated media landscape, B2B marketers across the Asia-Pacific region are grappling with a universal dilemma:…
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The One Show 2025 insights report released
NEW YORK, USA – One Club for Creativity today unveiled key industry-defining trends based on this year’s entries and comprehensive…
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Purpose driven PR is fueling the new era of branding
JEDDAH, SAUDI ARABIA – In the age of hyperconnectivity and cultural consciousness, the world isn’t just watching brands – it’s…
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From Insight to Impact: Regional work in focus for Cannes 2025
SINGAPORE – Ahead of Cannes Lions 2025, BBDO Asia‘s Creative council brings attention to five regional campaigns that reflect the intersection…
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Habemus papam: What’s in it for the equality movement in the Philippines?
MANILA, PHILIPPINES – When Cardinal Robert Prevost was elected as the 267th Pope on May 8, 2025 — taking the…
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Know your place: BETC Founder Rémi Babinet redefines the role of ad agencies through ‘cultural agency’ and highlights the importance of office locations
LONDON, UK – Agency BETC needs no introduction to fans of its award-winning ads for iconic French brands like Canal+,…
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