Omnicom Media has announced the appointment of Ricky Chanana as Senior Vice President, Commercial, Omnicom Media Asia, effective immediately.
As the advertising industry navigates an increasingly complex convergence of marketing, media, commerce, and technology, Chanana will lead the expansion and adoption of Omnicom Media’s industry-leading commercial solutions — Omnet, Orion, and Outcomes — across the Asia-Pacific region. He will share the regional commercial portfolio with Simon Flaxman, who continues to lead the Australia and New Zealand business.
With over 20 years of experience across the media and advertising industry, including nearly a decade leading commercial and strategic growth across global adtech businesses such as Unruly, Twitch (Amazon), and PubMatic, Chanana brings a unique perspective on the intersection of agency strategy and adtech innovation. In this new group-level role, he will work closely with market commercial leaders to drive adoption of Omnicom Media’s data-driven capabilities and integrated solutions.
Paul Shepherd, Chief Commercial & Trading Officer, Omnicom Media APAC, commented:
“Ricky’s appointment marks a pivotal moment for our commercial operations across Asia. Asia represents tremendous opportunity for Omnicom’s commercial products, and Ricky is exactly the leader we need to capitalise on it. His deep expertise in adtech combined with his agency background, along with his proven track record in building strategic partnerships and driving commercial growth, makes him ideally suited to strengthen our competitive advantage across the region. As brands increasingly demand integrated solutions that deliver real business outcomes, Ricky will be instrumental in unlocking new opportunities for our clients and agencies.”
Chanana added:
“After nearly a decade leading commercial and strategic growth across global adtech businesses, I’m incredibly excited to be joining Omnicom in this new group-level role across Asia. Omnicom continues to lead through its commitment to digital transformation, data-driven capabilities and integrated solutions that help brands navigate an increasingly complex landscape.
With exceptional talent, market-leading capabilities, and a strong vision for the future, Omnicom is uniquely positioned to deliver meaningful business outcomes for clients across the region. I’m looking forward to bringing my experience across global adtech, programmatic, retail media, and digital ecosystems to help drive growth for Omnicom’s agencies, clients, and partners throughout Asia Pacific.”
