Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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YouTube leads TV and social media in marketing ROI for PH FMCG sector
For decades, the Philippines’ most iconic food and beverage brands have been staples in every Filipino household. Today, new data…
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WPP announces expansion plans for WPP Enterprise Solutions, its global business unit for AI-driven transformation
WPP announced its expansion plans for WPP Enterprise Solutions. The move further establishes the business as a leading enterprise growth…
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Propel Manila appoints AJ Marquez as Managing Director
Propel Manila, the independent creative and communications agency known as The Creative Agency of Digital Natives, today announced the appointment…
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McCann India announces Fresh Take 2026: A launchpad for the next generation of ad film directors
McCann India announced Fresh Take 2026, a new initiative created to discover and champion the emerging directors shaping the future…
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VaynerMedia APAC expands consulting operations with new senior hires in Malaysia and Singapore
VaynerMedia has announced a strategic expansion of its Consulting arm, launched 2 years ago in the Asia Pacific region, appointing…
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Ogilvy launches first-of-its-kind live Commerce Competition in Singapore to Champion the Future of Creator Commerce
Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought…
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Powerful brands grow through the ideas communities choose to share
Long before platforms and algorithms, people gathered around fires and told stories. The ones that lasted were those that travelled. From…
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Subway Singapore hijacks the football sub for actual sub
During this football season, there’s a moment on the field that billions of fans witness. A gesture is made –…
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GIGIL Brings Cannes Lions to Cambodia with Cannes-Bodia.com
Inspired by the Cannes Lions-winning success of its parent company, GIGIL, independent creative agency GIGIL Phnom Penh is bringing a…
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DDB MNL rebrands as Alab MNL following Omnicom’s global brand transformation
DDB MNL officially announces its rebrand to Alab MNL, marking a new chapter for the agency as it sharpens its…
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Preserving cultural heritage: Inside Google DeepMind’s collaboration with Pelé
On August 2, 1959, Pelé scored the most beautiful goal of his career: three consecutive “sombreros” without the ball touching…
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Dream big, be humble, stay consistent: Inside AB InBev’s creative operating system
At the Lumière Theatre in Cannes, where the global advertising and communications industry gathers each year for the Cannes Lions…
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Globe spotlights affordable AI access through Go+99 PLUS AI
Globe is making AI tools more accessible to young Filipinos through Go+ PLUS AI, reinforcing its commitment to helping the…
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