Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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GCash Stories shines a light on the everyday Filipinos rewriting their futures
“Minsan, may mga pangarap na hindi natutupad. Pero may mga pangarap na hindi sinusukuan.” These words anchor the journey of…
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CHAGEE celebrates friendship with the launch of six new Bes-Tea Brew Crew plushies
CHAGEE fans’ favorite plushies are back! In celebration of International Friendship Day, CHAGEE is bringing back its Bes-Tea plushie collection…
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adoboPicks: These campaigns remind us that creativity is at its best when it helps improve people’s lives
As audiences become more discerning and attention harder to earn, the most meaningful campaigns are no longer those that simply…
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Organature Co. redefines corporate gifting with heartfelt, bold, and thoughtfully curated gift experiences
In a time when connection matters more than ever, Organature Co. is transforming the way businesses give. Known for its…
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Ashley Santillan-Delgado on why great marketing turns attention into participation
Consumers scroll past thousands of messages every day, while brands continue competing for the same fleeting seconds of visibility. Yet…
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Power Up Alabang, Kenny Rogers Roasters champion safer climbing through nutrition in new partnership
Once considered a niche activity, indoor climbing is quickly becoming one of the fastest-growing sports among young Filipinos. Drawn by…
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Dentsu Studios debuts in the Philippines with an integrated approach to content production
Dentsu Philippines has launched Dentsu Studios, a new integrated production and content environment designed to help brands bring ideas to…
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Maya bags Gold and Silver at PR Awards Asia-Pacific 2026
Maya, the Philippines’ leading digital financial services platform, won two accolades at the PR Awards Asia-Pacific 2026 — Gold in…
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Shaping the rhythm of modern style: Anthem group turns 20
Over the past two decades, the meaning of ‘urban lifestyle’ in the Philippines has continuously evolved. What once centered on…
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Can creativity offer business value? The answer has always been ‘yes,’ according to these seasoned marketers
Advertising and marketing practitioners have long viewed creativity and effectiveness as competing priorities, with brands often forced to choose between…
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Building the next chapter: The leadership team strengthening the Tagline Group
Growth has a way of changing organizations. As businesses expand across markets, disciplines, and industries, the challenge is no longer…
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Beyond signals: Omnicom Media Malaysia’s OM Forward decodes the future of growth
Omnicom Media Malaysia successfully convened marketers, business leaders, media partners and industry experts at OM Forward: Beyond Signals on the…
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TikTok Shop strengthens beauty discovery with Seoul Glow K-Beauty Campaign
TikTok Shop is strengthening its Beauty category through its Seoul Glow K-Beauty Campaign on July 10, bringing together a curated…
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