Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Galaxy S26 FE puts the spotlight on concert moments
From concert nights and live shows to spontaneous moments with friends, there’s always something worth capturing. The Galaxy S26 FE…
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McDonald’s brings SpongeBob SquarePants and ONE PIECE together for global Happy Meal
McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of SpongeBob…
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Meet GRWM Cosmetics’ latest lip tint product that’s as addictive as your favorite sweet treat
Have you ever woken up and craved something that would kick-start your day? Maybe a sweet treat to lift your…
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Prose on Pixels launches Malaysia studio to scale creative across Asia Pacific
Prose on Pixels (POP), Havas’ AI-powered global content-at-scale network, has launched a new studio in Malaysia, establishing a regional production…
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The Coffee Bean & Tea Leaf marks 130 cafés in Kuwait with Al-Ghunaim
The Coffee Bean & Tea Leaf (CBTL) and Al-Ghunaim Trading Co. celebrate the opening of the brand’s 130th café in…
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TREYNA Group wins GCash 2026 Social Media Account across key verticals
TREYNA Group has secured the social media agency-of-record account for GCash, the Philippines’ leading finance super app, for its 2026…
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Nestlé appoints WPP to lead end-to-end content operating model across Greater China
WPP has announced that it has been selected by Nestlé to architect and operate its new end-to-end content operating model…
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Dentsu India launches Performance Studio to power the next era of creative-led marketing
Dentsu India has announced the launch of Dentsu Performance Studio, a creative-led performance marketing practice built for Performance Marketing 3.0. It…
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Ever Bilena embraces the coquette aesthetic with its latest makeup collection
Ever Bilena is tapping into the romantic side of beauty with its latest collection, EB Coquette, a 25-piece lineup spanning…
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What if a telco told its brand story through a show? DITO Originals bets on mobile-first drama
What if branded storytelling didn’t always have to feel like a traditional ad? That’s part of the thinking behind DITO…
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Omnicom Media APAC to train 2,000+ employees in relational skills
Omnicom Media Asia Pacific, an Omnicom Connected Capability, has announced a landmark investment in its people, committing to roll out…
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Havas Play, iion turn advertising into play across ANZ and APAC
Havas Play, Havas’ culture-first agency network specialising in sport, entertainment, gaming and fandom, has partnered with gaming advertising platform iion…
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LIONS announces a new chapter for Asia-Pacific creativity as Spikes Asia evolves into LIONS Asia
After nearly four decades championing Asia-Pacific creativity, Spikes Asia is evolving into LIONS Asia, including the Asia Lions Awards. The…
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