Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Dream big, be humble, stay consistent: Inside AB InBev’s creative operating system
At the Lumière Theatre in Cannes, where the global advertising and communications industry gathers each year for the Cannes Lions…
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Globe spotlights affordable AI access through Go+99 PLUS AI
Globe is making AI tools more accessible to young Filipinos through Go+ PLUS AI, reinforcing its commitment to helping the…
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WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands
WPP Enterprise Solutions, the global business transformation operating unit of WPP, today announced it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). The agreement accelerates how enterprise brands close the gap…
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VCCP’s inevidence shakes up B2B advocacy with new positioning and homegrown leadership duo
VCCP’s advocacy marketing specialist arm, inevidence, has today announced the promotion of Melissa Talbot to CEO and Kate Hickson to…
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Ogilvy announces global and APAC leadership transitions as Kent Wertime retires and Chris Reitermann focuses on WPP Greater China
Ogilvy today announced a series of leadership transitions across its global and Asia Pacific networks. Kent Wertime, one of the agency’s most accomplished and long-serving leaders, will officially retire at the end…
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Publicis London promotes Katie Hibbard to Chief Strategy Officer
Publicis London has promoted Katie Hibbard to Chief Strategy Officer. As CSO, Hibbard will lead strategy across the agency’s international client portfolio, which includes Power of One clients and brands such as…
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Hakuhodo India Group announces the appointment of Jayanto Banerjee and Naoto Takahashi as Co-Managing Directors
Hakuhodo India Group, a leading integrated marketing solutions company, with over 1700 talented individuals across 10 group companies, has announced…
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Adobe and LinkedIn launch global AI Skills Initiative for marketing professionals
Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms —…
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The Lind Hotels reimagines guest-centric hospitality with new ‘one-person promise’
The Lind Hotels is reimagining guest-centric hospitality with its new “One-Person Promise”, a service model that gives guests a single point of contact throughout their stay. The initiative is designed to…
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V47 Entertainment, VIRTUE Asia and COL Group open the microdrama door for brands across South East Asia
V47 Entertainment, through its specialist brand and culture agency VIRTUE Asia, today announced a partnership with the microdrama and vertical-first…
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A tropical symphony: Theo & Philo’s pineapple innovations
Theo & Philo Artisan Chocolates has built a formidable reputation by changing the way we experience local chocolate. They don’t…
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Omnicom Advertising Asia is the region’s most ambitious support act
There’s a word that Sean Donovan refuses to use. As the President of TBWA Asia, one of his earliest calls…
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Publicis takes to the Croisette to make the case for real business value in the age of artificial intelligence
Publicis Groupe continues its tradition of using the Cannes Lions Festival as a platform for industry transformation, this time to address…
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