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Adobo Talks
Can creativity offer business value? The answer has always been ‘yes,’ according to these seasoned marketers
Advertising and marketing practitioners have long viewed creativity and effectiveness as competing priorities, with brands often forced to choose between…
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Arts & Culture
Heritage is not static, and ArteFino has spent a decade proving it
More than bringing together the country’s finest artisans, ArteFino has challenged long-held perceptions of Filipino craftsmanship, proving that heritage is…
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Events
Publicis One United goes back-to-back, edges Dentsu Creative FC in thrilling rematch at the 15th adobo Football Cup
With a two-time winning streak, adobo Football Cup (AFC) defending champion Publicis One United proved that keeping a title demands…
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Entertainment
‘On Your Feet!’ proves great stories—and great music—are timeless
Jukebox musicals often arrive with an unspoken assumption that the audience already knows the artist, the songs, and the cultural…
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adobo Exclusive
No one left in the dark: Meralco brings sustainable electricity to Cagbalete Island with Hybrid Microgrid System Project
In an archipelago where proximity often dictates access and opportunity, bringing reliable electricity to remote communities remains one of the…
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Campaign Spotlight
How dentsu Tokyo turned NIKKA Whisky’s philosophy of difference into a Cannes-winning creative language
Some of the most compelling creative work begins not with a campaign idea, but with a brand belief. This holds,…
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Awards News
Studio Impossible Projects’ ‘The Banwag’ leads Good Design Award Philippines 2026 winners’ roster, celebrating ‘malasakit’ as the heart of Filipino creativity
The Design Center of the Philippines has unveiled the winners of the Good Design Award (GDA) Philippines 2026, celebrating projects…
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adobo Exclusive
What makes a Cannes Lions-winning Film? Nonthaporn Ketmanee says it starts with emotional truth
As technology continues to reshape storytelling, the Film category at the Cannes Lions International Festival of Creativity is undergoing its…
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Entertainment
What to expect from ‘On Your Feet! The Story of Emilio and Gloria Estefan’: Music, heart, and the Estefans’ inspiring story come alive in Manila
This July, theater aficionados can expect an exhilarating celebration of music, family, and perseverance as “On Your Feet! The Story…
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Events
PHILCONSTRUCT 2026 puts design, creativity, and responsible construction at the heart of nation-building
Creativity, sustainability, and innovation took center stage as PHILCONSTRUCT 2026 opened its doors at the SMX Convention Center Manila and…
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adobo SheCreative
Redefining what it means to lead out loud at the 2026 adobo SheCreative Network pride session
Leadership has never been a one-way street. Yet across industries, many of the women shaping business, media, government, communications, and…
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Awards News
Ogilvy Singapore, FP7 McCann Dubai shine at Asia’s Creative Strategy and Creative Effectiveness shortlist at Cannes Lions 2026
Asia continues to assert its strategic strength at Cannes Lions 2026, with standout performances in Creative Strategy and Creative Effectiveness…
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Awards News
LUCK Tokyo, WHATEVER Tokyo, Ogilvy Taipei, and LePub Singapore bag more Silver and Bronze Lions for Asia in Entertainment categories at Cannes Lions 2026
Asia continued its winning streak at the Cannes Lions International Festival of Creativity 2026, taking home four Lions across the…
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