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Brand & Business
Meet GRWM Cosmetics’ latest lip tint product that’s as addictive as your favorite sweet treat
Have you ever woken up and craved something that would kick-start your day? Maybe a sweet treat to lift your…
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People
Kalpesh Patankar returns to Publicis Groupe as Leo Constellation Gulf Chief Creative Officer
Kalpesh Patankar has returned to the region as Chief Creative Officer of Leo Constellation Gulf, taking on the role of…
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Featured
National Artist Kidlat Tahimik champions Filipino stories as creativity beyond the brief
There’s a particular kind of creativity that begins neither with a brief nor a budget, platform, production deck, or the…
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Featured
AI can scale creativity. Purpose, Carlo Ople says, stays human
“You cannot make money out of that.” An all-too-familiar response to anyone who dares to turn a passion for dancing,…
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Featured
What survives without a prompt? Advertising veteran Emily Abrera on keeping creativity human in the age of AI
AI has officially moved beyond the realm of novelty. It writes headlines, generates key visuals, produces dozens of script variations,…
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Adobo Talks
Gerety Awards 2026 Grand Jury: The power of creativity rests with humans
AI can generate, technology can scale, and platforms multiply the ways brands can reach audiences. But amid all this change,…
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People
Beyond publicity: The new currency of communication
Public relations has traditionally been about media coverage, press conferences, and campaigns designed to capture attention. But in a marketplace…
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Awards News
In the age of AI, Kidlat Creative Festival 2026 asks what creativity can do without a prompt
As artificial intelligence accelerates the pace of creativity, the industry is being challenged to look beyond speed and output and…
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Arts & Culture
These 10 new National Artists are shaping the Philippines’ creative legacy
Ten Filipino artists and cultural figures have been named National Artists, following President Ferdinand Marcos Jr.’s signing of Proclamation No.…
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adobo SheCreative
Lea Salonga makes history as first Filipina honored with Hollywood Walk of Fame Star
Lea Salonga is set to add another historic milestone to her decades-long career, becoming the first Filipina to receive a…
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adobo SheCreative
This Filipina designer and fine artist argues that the Philippines’ greatest design asset isn’t an aesthetic—it’s a worldview
Filipino design has often been embodied in objects such as woven textiles, indigenous motifs, tropical palettes, handcrafted furniture, and vernacular…
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adobo SheCreative
Alex Eala and the creative power of possibility
For years, stories of Filipinos succeeding on the global stage have been told through familiar lenses — from entertainment and…
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Campaign Spotlight
GCash’s ‘Loan Song Syndrome’ turns a financial safety net into a catchy hit—and a YouTube Works Awards Philippines 2026 win
For many Filipinos, getting a loan and insurance policy can feel like two separate financial decisions. Mobile wallet GCash wanted…
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