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adobo SheCreative
Martha Sazon among Fortune’s Most Powerful Women in Asia 2026
Martha Sazon, President and CEO of Mynt, the parent company of GCash, has been named among Fortune’s Most Powerful Women…
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Awards News
Singapore, Bangkok, and Dubai lead Asia’s Grand LIA showing with wins spanning Business Transformation, Production & Post, and Democracy & Human Rights
Asia is making its presence felt at the 2026 London International Awards (LIA), with agencies from Singapore, Bangkok, and Dubai…
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Featured
From Manila to the world: Ria Ocampo named D&AD’s 2026 Creative Director of the Year
Some awards recognize a campaign, while others describe the creative force behind the work. For VML London Associate Creative Director…
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Entertainment
Atasha Muhlach navigates a Manila built from memory—and a demanding theatrical comeback—in ‘Bongga Ka ‘Day!: The Annie Batungbakal Musical’
Imagine stepping into a Manila that now exists only through photographs, stories, music, and memories passed down by older generations.…
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Fashion
Beyond the runway: The strategy and data behind MNL FW 26’s PHP 201.6 million regional breakthrough
The modern runway has evolved. It is no longer just a seasonal presentation of aesthetics, but a highly calibrated engine…
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Brand & Business
Meet GRWM Cosmetics’ latest lip tint product that’s as addictive as your favorite sweet treat
Have you ever woken up and craved something that would kick-start your day? Maybe a sweet treat to lift your…
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Awards News
Isle of Any’s ‘Your Way Out,’ Uncommon Creative Studio’s ‘The Periodic Fable,’ and Publicis Conseil’s ‘Three Words’ bag Black Pencils at 2026 D&AD awards
D&AD has awarded four Black Pencils across three projects at its 2026 Awards Ceremony in London, celebrating the people and…
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People
Kalpesh Patankar returns to Publicis Groupe as Leo Constellation Gulf Chief Creative Officer
Kalpesh Patankar has returned to the region as Chief Creative Officer of Leo Constellation Gulf, taking on the role of…
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Featured
National Artist Kidlat Tahimik champions Filipino stories as creativity beyond the brief
There’s a particular kind of creativity that begins neither with a brief nor a budget, platform, production deck, or the…
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Featured
AI can scale creativity. Purpose, Carlo Ople says, stays human
“You cannot make money out of that.” An all-too-familiar response to anyone who dares to turn a passion for dancing,…
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Featured
What survives without a prompt? Advertising veteran Emily Abrera on keeping creativity human in the age of AI
AI has officially moved beyond the realm of novelty. It writes headlines, generates key visuals, produces dozens of script variations,…
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Adobo Talks
Gerety Awards 2026 Grand Jury: The power of creativity rests with humans
AI can generate, technology can scale, and platforms multiply the ways brands can reach audiences. But amid all this change,…
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People
Beyond publicity: The new currency of communication
Public relations has traditionally been about media coverage, press conferences, and campaigns designed to capture attention. But in a marketplace…
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