Atasha Muhlach navigates a Manila built from memory—and a demanding theatrical comeback—in ‘Bongga Ka ‘Day!: The Annie Batungbakal Musical’
Imagine stepping into a Manila that now exists only through photographs, stories, music, and memories passed down by older generations. The disco era, the nightlife of Malate, the fashion, and the…
Spice up your world with Sprite: The story of Filipinos’ love for all things spicy
Many Filipinos love spicy food, from sisig and Bicol express to spicy noodles and chicken wings with a kick. Pinoy spice aficionados almost always react the same way: gasping for breath…
Metrobank turns financial education from a lecture to a conversation through its Moneygurado series
Most financial advice starts with instructions: save more, spend less, budget wisely, and borrow responsibly. The advice may be sound, but following it is rarely straightforward. A person may know the…
Palawan Group introduces a new way to invest and save for the future
Gold is often associated with wealth, especially among affluent families and individuals. In the shape of glittering accessories, gold holds beauty and elegance that exude power. But more than that, gold…
Rural Growth is a Connection-Design Problem, not a Reach Problem: Ogilvy, WPP Media and Fifty5Blue launch landmark study on the Philippine Mass Market
For years, brands have treated rural marketing in the Philippines as a simple visibility challenge: if you show up on screen, sales will follow. However, a landmark study released this week…
Isle of Any’s ‘Your Way Out,’ Uncommon Creative Studio’s ‘The Periodic Fable,’ and Publicis Conseil’s ‘Three Words’ bag Black Pencils at 2026 D&AD awards
D&AD has awarded four Black Pencils across three projects at its 2026 Awards Ceremony in London, celebrating the people and work setting the benchmark for creative excellence around the world. Isle…
TBWA\SMP, BBDO Guerrero lead the pack as Seven A.D. and Intersections Communications sweep Independent and Media categories at the 28th Agency of the Year Awards
The Association of Accredited Advertising Agencies of the Philippines, or 4As Philippines, held the 2026 Agency of the Year (AOY) Awards on September 25 at the Fifth at Rockwell in Makati…
Kalpesh Patankar returns to Publicis Groupe as Leo Constellation Gulf Chief Creative Officer
Kalpesh Patankar has returned to the region as Chief Creative Officer of Leo Constellation Gulf, taking on the role of leading the creative agenda across the UAE and KSA. With a…
National Artist Kidlat Tahimik champions Filipino stories as creativity beyond the brief
There’s a particular kind of creativity that begins neither with a brief nor a budget, platform, production deck, or the latest technology. It begins with looking closely at the world and…
AI can scale creativity. Purpose, Carlo Ople says, stays human
“You cannot make money out of that.” An all-too-familiar response to anyone who dares to turn a passion for dancing, singing, collecting, making, building, or any other creative pursuit into a…
What survives without a prompt? Advertising veteran Emily Abrera on keeping creativity human in the age of AI
AI has officially moved beyond the realm of novelty. It writes headlines, generates key visuals, produces dozens of script variations, and localizes a campaign into multiple languages before a creative team…
David Guerrero’s seven-step lesson to do more — and still be ultimately creative — with less
Creativity covers much more ground than illustration, painting, music, and other fine arts. It’s also about thinking outside the box for solutions and getting resourceful when you have limited tools. BBDO…
