‘Beyond grandeur, there is beauty in the everyday’: Publicis Groupe Malaysia CCO Emir Shafri on the evolving landscape of Outdoor Lions at Cannes Lions 2025
CANNES, FRANCE – While judging the Outdoor Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Malaysia Chief Creative Officer Emir Shafri observed a powerful shift in how…
At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang sees brand experiences win by blending play with purpose
CANNES, FRANCE – While judging the Experience & Activation Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Korea Chief Creative Officer SooHee Yang noticed a meaningful evolution…
Taking play seriously: A young woman’s journey to a more intentional art practice
MANILA, PHILIPPINES – Gelli Arceño captures how artist Elwah Gonzales redefines discipline and play in her solo show Elwah Store at Gravity Art Space. “What if this year, I become more…
Publicis Groupe APAC CEO Jane Lin-Baden on how transformative ideas redefined entire categories at Cannes Lions 2025 Creative Business Transformation category
CANNES, FRANCE – As Jury President of the Creative Business Transformation category at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe APAC CEO Jane Lin-Baden led a diverse jury…
‘AI was not the hero’: Publicis Groupe Chief Solutions Officer APAC Sapna Nemani on Innovation Lions’ pivotal shifts at Cannes Lions 2025
CANNES, FRANCE – While judging Innovation Lions at this year’s Cannes Lions International Festival of Creativity, Publicis Groupe Chief Solutions Officer, APAC Sapna Nemani observed two pivotal shifts relating to purpose…
Nada Abisaleh of Leo Burnett Beirut unpacks what real transformation means for Cannes Lions’ The Glass: The Lion for Change
CANNES, FRANCE – Glass, the Lion for Change, turned 10 this year. As someone who’s followed this category closely, I was eager to see how the work would reflect a decade…
Scandinavian soul into Filipino homes: How IKEA’s STOCKHOLM collection brings democratic design to life
MANILA, PHILIPPINES – For four decades, millions of people worldwide have enjoyed IKEA’s STOCKHOLM collection inside their homes — from comfy couches to sturdy tables, and rugs that rest in the…
David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions International Festival of Creativity as David Lubars, a titan of modern…
From Manila to the world: The Tagline Group’s two-decade growth story
MANILA, PHILIPPINES – How does an agency sustain two decades of pioneering work while expanding globally without losing its core? For twenty years, The Tagline Group has consistently pioneered forward-thinking visions…
Filipino flavor on tap: Jade’s Temple Brewery’s first home, Kauri Taproom, opens with craft and culture
MANILA, PHILIPPINES – It might’ve been a rainy Saturday night, but that didn’t stop Jade’s Temple Brewery from welcoming guests into their first-ever home: the Kauri Taproom. Located in the heart…
2025 Cannes LionHeart Awardee Sonita Alizadeh challenges marketers, advertisers: ‘Invest in powerful stories to amplify the message’
CANNES, FRANCE – This year’s Cannes LionHeart Award, one of the festival’s most prestigious honors, was presented to Sonita Alizadeh — Afghanistan’s first professional female rapper, acclaimed author, and fearless human…
Beyond the frame: Dentsu’s Yasuharu Sasaki and Yoshihiro Yagi on creativity, craft, and Asia’s voice at Cannes
CANNES, FRANCE – At the Dentsu Beach during the Cannes Lions Festival of Creativity, adobo Magazine caught up with two of the most respected names in Japanese and global advertising —…
