The future of marketing organizations according to Dennis Perez: Why it’s time to demolish, rebuild, and start ArchiTECHting
MANILA, PHILIPPINES — The world of marketing is a completely new landscape compared to the one that you may remember from years ago. From the rise and ubiquity of social media…
‘Playtime is over’ — Propel Manila’s Maxx Macalinao and Jacob Banog win Young Spikes Gold, to represent PH at Cannes Lions
MANILA, PHILIPPINES — On January 13, Monday, 4As Philippines kicked off the week with the local competition for Young Spikes 2025, gathering young creatives from the country’s top agencies for a…
Diskarte & Design: 2025’s Creative Trends for Filipino artists and designers
MANILA, PHILIPPINES — The Philippine design industry is a vibrant mix of colors, types, meme culture, and a plethora of ideas that can easily adapt to new influences. As we venture…
Dennis Perez elevates to Head of Marketing for Unilever PH and Marketing Transformation Lead for Greater Asia in Beauty & Wellbeing
MANILA, PHILIPPINES — After almost three years bolstering Unilever‘s digital marketing, media and dcommerce capabilities, Dennis Perez has been elevated to Head of Marketing for the Philippines, and Marketing Transformation Lead…
The maker of hitmakers: FlipMusic on how they produce then and today’s trending tracks and musical hits
MANILA, PHILIPPINES — It’s 2012. I’m a sophomore in college. And every student along the University Belt, including myself, is blasting one song with lyrics that have become a glorified anthem:…
Crisela Magpayo-Cervantes announces return to GroupM Philippines as Chief Executive Officer
MANILA, PHILIPPINES — GroupM started off the year with exciting news as Crisela Magpayo-Cervantes returns to the group, this time as Chief Executive Officer for GroupM in the Philippines, effective February…
Why tourists should consider the Philippines as their next 2025 destination, according to Cebu Pacific’s ‘Fly to Happy! Fly to the Philippines’ campaign
MANILA, PHILIPPINES — With all the troubles that we have gone through last year, it’s understandable why stress and loneliness have become universal problems as of late. As helpful as books and…
Jose Rizal’s Josephine Sleeping clay sculpture is now for public viewing at the National Museum of Fine Arts
MANILA, PHILIPPINES — On the 128th anniversary of his execution, the National Museum of Fine Arts unveiled Josephine Sleeping, a clay statue sculpted by Rizal himself of his lover Josephine Bracken.…
Emir Shafri, CCO of Publicis Groupe and Co-Chairperson of 4As Malaysia Creative Council, on Kancils 2024
MALAYSIA — Rey Tiempo, Brand Gamification Specialist and Chief Creative Officer of Minotaur, was among the select industry experts and thought leaders invited to share their expertise onstage at the recently…
Canva’s Silvia Oviedo on ‘Analog Meets AI’ and other 2025 design trends
MANILA, PHILIPPINES — In a world where visual communication is more important than ever, Canva is dedicated to making creativity accessible to users everywhere. Silvia Oviedo, the Head of Content and…
Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries. Insights from leading reports highlight key developments that are redefining consumer…
Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all the Christmas cheer anyone could ever ask for. From heartwarming stories…
