Why tourists should consider the Philippines as their next 2025 destination, according to Cebu Pacific’s ‘Fly to Happy! Fly to the Philippines’ campaign
MANILA, PHILIPPINES — With all the troubles that we have gone through last year, it’s understandable why stress and loneliness have become universal problems as of late. As helpful as books and…
Jose Rizal’s Josephine Sleeping clay sculpture is now for public viewing at the National Museum of Fine Arts
MANILA, PHILIPPINES — On the 128th anniversary of his execution, the National Museum of Fine Arts unveiled Josephine Sleeping, a clay statue sculpted by Rizal himself of his lover Josephine Bracken.…
Emir Shafri, CCO of Publicis Groupe and Co-Chairperson of 4As Malaysia Creative Council, on Kancils 2024
MALAYSIA — Rey Tiempo, Brand Gamification Specialist and Chief Creative Officer of Minotaur, was among the select industry experts and thought leaders invited to share their expertise onstage at the recently…
Canva’s Silvia Oviedo on ‘Analog Meets AI’ and other 2025 design trends
MANILA, PHILIPPINES — In a world where visual communication is more important than ever, Canva is dedicated to making creativity accessible to users everywhere. Silvia Oviedo, the Head of Content and…
Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries. Insights from leading reports highlight key developments that are redefining consumer…
Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all the Christmas cheer anyone could ever ask for. From heartwarming stories…
Philippine Airlines’ new Christmas film Sorpresa proves dreams do come true
MANILA, PHILIPPINES – Christmas is a time for gift-giving, and making dreams and wishes come true for yourself and your loved ones. While it’s merry and nice to offer material presents,…
The In-Game Ads Awards brings in McCann Worldgroup APAC’s Valerie Madon to judge ‘Manhood’ on GTA V
MANILA, PHILIPPINES — Grand Theft Auto V (or GTA V as the gaming community fondly calls it) is one of the best selling games of all time, with a vibrant, active and…
Joey David Tiempo, Founder&CEO of Octopus&Whale, on what goes on inside creative jury rooms around the world
MANILA, PHILIPPINES — This year, I had a front row seat to the evolution of new forms of creativity from the jury rooms of the world’s most prestigious advertising award shows. The…
Let’s Play for Life: Financial literacy done right
MANILA, PHILIPPINES — Roll the dice and get a life win; spot bonus at work or a friend pays their standing debt; on the next roll, you might be paying your…
Unilever transforms ‘beautech’ in the Philippines with AI-powered, ultra-personalized brand experiences
MANILA, PHILIPPINES — The “customer-first mindset” is a constant pledge marketers make ahead of any campaign, innovation, or endeavor, underlining their commitment to putting the customers’ needs at the core of…
A return to cradle: Beckoning consciousness and slumber with Himig Himbing
For as long as there have been children, there has been some form of tune hummed to put them to sleep. MANILA, PHILIPPINES — Children’s bedtime was largely ritualistic before it turned occupational.…
