TBWA\SMP paints the 2026 Kidlat Awards in winning colors with Grand Kidlat for ‘Boysen Color Stories’
TBWA\SMP delivered the biggest strike of the 2026 Kidlat Awards, with “Boysen Color Stories” emerging as one of the festival’s defining campaigns. The work earned a Grand Kidlat for Most Creative…
Leo Manila scores a Grand Kidlat win for McDonald’s ‘GamiFries’ at the 2026 Kidlat Awards
Leo Manila cemented its place among the biggest winners at the 2026 Kidlat Awards, with “McDonald’s GamiFries” emerging as one of the festival’s most decorated campaigns. The work claimed a Grand…
Life has no take two: Remembering the remarkable Kitty Lun
The Hong Kong and Asian advertising communities mourn the sudden and tragic passing of Kitty Lun, Head of Creative Shop, Greater China at Meta, whose remarkable career spanned decades of transformation in…
Lennon Group, Lunchbox’s unorthodox Grindr movie tour for Petersen Vargas’ ‘Some Nights I Feel Like Walking’ takes home a Grand Kidlat at the 2026 Kidlat Awards
Lennon Group delivered one of the most impressive accolades at the 2026 Kidlat Awards, with “Some Nights I Feel Like Doing a Grindr Movie Tour,” earning the Grand Kidlat for Most…
BBDO Guerrero’s ‘Safetynovela’ charts a Grand Kidlat-winning course at the 2026 Kidlat Awards
BBDO Guerrero emerged among the night’s biggest winners at the 2026 Kidlat Awards, with “Safetynovela” securing the Grand Kidlat for Most Creative Branded Content & Entertainment and reinforcing the agency’s reputation…
TBWA\SMP delivers the biggest strike at the 2026 Kidlat Awards with Grand Kidlat, Agency of the Year honors
TBWA\SMP strikes hard at the 2026 Kidlat Awards, emerging as Agency of the Year while “Boysen Color Stories” claimed one of four Grand Kidlat Awards, capping off a commanding performance across…
The unexpected rise of Margot Torres: Six lessons to success
Authority. Some fight and clamor for it, while for others, it comes so naturally. Margot Torres, Managing Director of McDonald’s Philippines, belongs to the latter. From the moment she walked into…
From Rasuwa to the world: A creative call to protect mountain communities
I want to begin with a heartfelt thank you. Since the devastating flash floods in Rasuwa and surrounding areas of Nepal, I have received messages and calls from friends and colleagues…
Galing Pilipinas conference unpacks Filipino creative excellence at MAD STARS in Busan
adobo Magazine officially capped off “Galing Pilipinas: Championing Philippine Creativity at MAD STARS” with the Galing Pilipinas Conference on August 28 at SIGNIEL Busan. The conference, part of the entire Galing…
VML Thailand, Wolf BKK lead Thailand’s Grand Prix-winning run at MAD STARS 2026
Thailand delivered one of its strongest performances at MAD STARS 2026, with VML Thailand and Wolf BKK each claiming a Grand Prix while agencies across the country collected wins in film,…
BBDO Guerrero, Philippine Airlines’ ‘Safetynovela’ takes flight with Grand Prix for Branded Entertainment at MAD STARS 2026
BBDO Guerrero and Philippine Airlines‘ “Safetynovela” is officially a MAD STARS Grand Prix-winning campaign. The Philippine Flag carrier’s most recent viral safety video won the Grand Prix in the Branded Entertainment…
Galing Pilipinas opens in Busan, putting Filipino creativity on the MAD STARS stage
Filipino creativity stepped into the spotlight at MAD STARS 2026 on August 26, as Galing Pilipinas — a three-day showcase of Filipino creativity — opened with a ribbon-cutting ceremony at its…
