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    KCC puts the spotlight on three core pillars in sustaining culture: people, language, and art 

    MANILA, PHILIPPINES — The Korean Cultural Center (KCC) is an organization in the Philippines established to foster mutual understanding, appreciation and collaboration between Korea and the Philippines, serving as a resource…

    This week’s campaigns turns endangered landscapes into perfume, welcomes rockstar behavior in a hotel, and more

    MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising awareness on social causes, spreading joy, or telling a unique story,…

    Bumble Communications Director for APAC Lucille McCart on bringing the flipside to dating

    MANILA, PHILIPPINES — There are dating apps, and there is Bumble. When the app first debuted in Australia in 2017, Lucille McCart was not the most eager to be involved in it.…

    4 Filipino creatives share their ‘restart’ hacks for a refreshed and restocked creative mind

    MANILA, PHILIPPINES — Whenever we come back from a long break, we all feel the clamor and pressure to start anew like no time has passed. A classic example is the…

    The adobo LIA Young Creative Competition 2024 returns with the theme ‘Creativity Saves the World’

    MANILA, PHILIPPINES — Adobo Magazine, together with the London International Awards, is back for the adobo LIA Young Creative Competition 2024. With a 12-year partnership, Adobo Magazine is the only publication in Asia…

    A dating app makes its way to a battleground, a procrastinator spits out balloons, and more of this week’s campaign favorites

    MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising awareness on social causes, spreading joy, or telling a unique story,…

    David Guerrero, Dennis Perez, and Sid Samodio proudly represent the Philippines in Adfest 2024 juries

    PATTAYA, THAILAND — With anticipation building for its Festival, ADFEST 2024 has revealed its full jury lineup, featuring three creative minds from the Philippines. The Festival, set to honor outstanding creativity…

    Brand New Company’s Emile Tanglao on how IP development empowers creatives and businesses

    MANILA, PHILIPPINES — If you were to grab Emile Tanglao’s phone from him and scroll through his watch history, you’d likely see a ton of react videos. You know the sort:…

    Get to know the industry leaders set to judge this year’s Adfest

    PATTAYA, THAILAND — Gearing up for its three-day Festival, ADFEST 2024 has announced its distinguished panel of jury presidents and members who will preside over its 21 categories. These industry leaders…

    adoboTalks Podcast: Cong. Toff De Venecia on how the policy improvements can catapult Pinoy creatives to the global stage

    MANILA, PHILIPPINES — The plight of creative workers is close to Congressman Toff De Venecia – he is a creative himself, having worked in film, publishing, and most recently, theater as…

    Experience the BGC Community Farm in an evening of wine pairings and farm-to-table bliss with sommelier Luca Galli

    MANILA, PHILIPPINES — The Urban Farmers PH invites urban dwellers to indulge their senses in an enchanting evening of artisanal food and wine pairings in an exclusive event on Sunday, February…

    Sodexo rebrands as Pluxee with a more powerful app and more intentional messaging to ‘Live Joyful’

    MANILA, PHILIPPINES — Sodexo Benefits and Rewards Services Philippines is now Pluxee. The pivot to a digital-first approach was announced last year to personalize the experience of its clients, partner merchants, and…

    Campaign Spotlight

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