Raoul Masangcay, the Philippines’ only certified ‘beer sommelier,’ serves up a beer and food pairing at Elias Taproom Alabang

    MANILA, PHILIPPINES — Beer can and should be appreciated just like wine; you can, for instance, examine its bouquet, clarity, flavor, mouthfeel, and finish in the exact same way you might…

    VML Singapore and Cheil Worldwide lead MAD Stars finalist entries

    BUSAN, REPUBLIC OF KOREA — MAD Stars, the international conference celebrating excellence in creativity, marketing, and advertising, has revealed its finalists ahead of the much-awaited festival to be held on August…

    Dentsu Creative, Leo Burnett, Gigil, and more lead the Philippines’ MAD Stars 2024 contenders

    BUSAN, SOUTH KOREA — MAD Stars, one of the region’s biggest award shows, is happening from August 21 to 23. The organizing committee has unveiled this edition’s finalists ahead of its…

    How Klook redefined the traditional briefing process with viral ‘Hotel’ campaign by Gigil

    MANILA, PHILIPPINES — Those who have experienced a thesis defense know how stressful it can be. It’s like being grilled by a panel of professors who seem to have a personal…

    Dentsu Creative dominates at the adobo Football Cup, securing 4 major awards, including the 2024 Championship

    PASIG, PHILIPPINES — The Philippine advertising industry went head-to-head on July 13, 2024 on something totally outside of the work: the adobo Inter-agency Football Cup. In a day of community, sportsmanship…

    Joji Jacob on judging for this year’s Innovation category at Cannes Lions: ‘We’re on the cusp of something bigger’

    Joji Jacob CANNES, FRANCE — At the Cannes Lions Festival of Creativity, the Innovation Lions is a highly anticipated category “where ground-breaking innovations, technology and problem-solving idea that turn imagination into…

    The adobo Football Cup successfully returns: A day of friendly inter-agency competition under the sun and rain

    PASIG, PHILIPPINES — The scene goes like this: There are drums beating along to individual cheers all around the field, creating a disjointed but general sound of remarkable energy; people in…

    Do corporations have a responsibility in shaping the future generation? — a recap of the latest adoboTalks session with Mondelēz International

    MANILA, PHILIPPINES — “It takes a village to raise a child.” Derived from an African proverb, the quote’s essence is to set up children, specifically in marginalized communities, for success by…

    In The Sandbox Collective’s Little Shop of Horrors, comedy is the main course

    MANILA, PHILIPPINES — The Sandbox Collective’s take on Little Shop of Horrors is a delightfully quirky romp, going heavy on the laughs while relishing in the inherent campiness of the material.…

    In rousing speech, Maria Ressa urges Cannes Lions 2024 audience: ‘We cannot let lies win’

    CANNES, FRANCE — Rappler CEO and Nobel Prize Laureate Maria Ressa delivered one of the most powerful moments of the 2024 Cannes Lions as she accepted this year’s LionHeart Award. In…

    Regional filmmaker Kurt Soberano reflects on his Negrense roots: ‘We’re here because we’re really passionate’

    BACOLOD, PHILIPPINES — What does the world look like through the eyes of a 12-year-old? Is it bright and beautiful, like a movie in full color? Or Is it scary and…

    Esteemed international leaders join MAD Stars 2024 final jury

    BUSAN, KOREA — MAD STARS, the prestigious international creative and marketing awards festival, has announced the Final Jury lineup for the Film, Diverse Insights, Information Video, Entertainment Video, Viral Video, and…

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