adobo Picks February 2026: Global brands crafting connections, innovation, and tech
The month of February has proven to be a cornerstone for the global creative community, marked not only by the excitement brought by the Super Bowl but also by the cultural…
Sarge Lacuesta’s latest book, Iro, dissects the anatomy of ‘horrors’ in the Philippines
Screenwriter and author Sarge Lacuesta clearly remembers the time when he and his parents went to Iloilo. They were aboard a second-class boat, the low-cost alternative for traveling to Lambunao, his…
‘The Loved One’ teaches us that when memory rewinds, love reveals its sharpest truths
Filipino director Irene Emma Villamor has built a filmography around intimacy — stories that zoom in on two people and examine how love binds, changes, and sometimes breaks them. From Meet…
Learn from titans shaping the global creative and branding industry at the adobo LIA Masterclass 2026
Are you ready to learn from true industry leaders? The adobo LIA Masterclass on Creativity 2026 is officially here, bringing together a powerhouse lineup of creative and brand leaders who are…
WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief Executive Officer Cindy Rose calls “the trusted growth partner for the…
What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask whether artificial intelligence will change advertising — it already has. The…
Win a trip to Las Vegas — prove the power of human creativity at the adobo LIA Young Creative Competition 2026
For the past 14 years, adobo Magazine, in partnership with the London International Awards (LIA), has championed emerging talent through the adobo LIA Young Creative Competition, empowering young creatives to unleash…
Ambie Abaño’s ‘…beyond body…’ proves that death is the master stroke that defines a life well-lived
Death is inevitable for all of us, yet none of us truly know what awaits in the afterlife; however, for artist Ambie Abaño, represented by Tin-aw Art Gallery, our time alive…
Graphika Manila brings global creative heavyweights to Manila on its 21st year with Geloy Concepcion, Wade & Leta, Sony Pictures Animation, more
For over two decades, Graphika Manila has stood as a defining platform for creative excellence — bringing together the world’s most influential designers, artists, and storytellers under one roof. Returning on…
The Witcher goes east: What to expect from the musical quest in the PH
In October, 2025, The Witcher franchise announced that world-favorite RPG-game The Witcher 3: Wild Hunt is coming to Manila this March to celebrate its 10th anniversary as part of a world…
adoboPicks: Chinese New Year campaigns that flipped advertising tradition
In Chinese culture, there is a belief that numbers are lucky during and after certain years. The number 8 is considered to be the luckiest number because its pronunciation “ba” in…
Del Monte continues to celebrate 100 Years of nourishing goodness with all-new Kitchenomics Cookbook
As Del Monte Philippines marks its centennial year, Del Monte Kitchenomics launches A Century of Nourishing Goodness: 100 Best Del Monte Kitchenomics Recipes for Every Home Cook — a special centennial…
