What makes a campaign stand out? Members of the 2024 Gerety Awards Grand Jury dissect the Grand Prix-winning works to find out
MANILA, PHILIPPINES — Following the Gerety Awards‘ announcement of 2024 winners last September 03, adobo Magazine recently hosted a special edition of adobo Talks, featuring an engaging conversation with the distinguished…
Amrei Dizon on Philippine advertising’s next big leap with AI and self-regulation
MANILA, PHILIPPINES — In this story, Amrei Dizon, Founder and Chief Creative Officer of Vitalstrats Creative Solutions and Co-founder of Introspeck Management Consultancy, shares insights from the recently-held “Patas na Patalastas” National Summit…
The 4As Philippines hosts successful awards night for 26th AOYs with the brightest of Filipino advertisers
MAKATI, PHILIPPINES — Last September 13, at The Fifth at Rockwell, the 4As Philippines hosted the biggest night in Philippine advertising with “The Award That Matters,” the 26th Agency of the…
Love makes all the difference at 9 Works Thetrical’s Once On This Island
Photos courtesy of: Reine Paisley | 9Works TheatricalMANILA, PHILIPPINES — How do you bring an island to the stage? With a set design that consumes the entire floor up to its…
The curse and cure of creativity: How toys are becoming the modern artists’ escape and inspiration from anxiety at work
MANILA, PHILIPPINES — Art and creativity are the most appreciated yet misunderstood fields of profession in the modern world. Most people only see the final output — an artwork, a film,…
Palawan’s Sunlight Ecotourism Island Resort is a postcard in motion
PALAWAN, PHILIPPINES — Approaching the island of Naglayan, a 45-minute boat ride from Coron Palawan, one of our attendants, Mikoy, pointed to the interspersed villas of Sirakan, erected atop stilts over…
Through heartbreak and dancing, David Archuleta eagerly returns to the Philippines a new artist after 6 years
MANILA, PHILIPPINES — David Archuleta is gearing up in anticipation of his return to the Philippines after six years with “Playback Presents: The Best of David Archuleta.” Having established a close…
Can community include competition? Co-founder ‘Tots’ Ramirez weighs in as he shares El Poco Cantina’s story
MANILA, PHILIPPINES — The Philippine capital is bursting at the seams with incredible food. As new culinary spots pop up at every corner and food reviews flood social media feeds, the…
Game On launches the In-Game Ads Awards with real-world creative experts as judges
MANILA, PHILIPPINES — Game On launches The In-Game Ads Awards!Background: Gamers are frequently exposed to mock advertisements in the form of posters, billboards, print ads, films, or even radio spots. These…
Palm Tree Abbey, the quaint new brewery in Makati, is your next cozy hangout space
MANILA, PHILIPPINES — I wouldn’t describe myself as a beer enthusiast. In fact, I started drinking beer by reluctantly downing glass after glass during my university days, driven by peer pressure.…
Omnicom Media Group bridges humanity and technology for marketing through ‘Building brands through Hearts & Science’
MANILA, PHILIPPINES — Advancements in technology have made it easier for brands to tailor their marketing strategies, understand how their consumers are evolving, and reach their target audience — all with…
Bookshelf PH and Bahay Aruga collaborate on inspiring storybook for children
MANILA, PHILIPPINES — Bookshelf PH is launching new children’s storybook Adventures of Damgo: Betta and the Dry Lands, written by 16-year-old Jacqueline “Nikki” Dominique Go and created in partnership with Bahay Aruga,…
