Our picks this week: A lot of music, witty promotions, and one very important voice to be heard
MANILA, PHILIPPINES — Adobo Magazine‘s campaign spotlights underline the works from across the globe that exude the best in creativity and advertising – the executions that people are talking about, should…
PHSW23’s Slingshot and Venture Pilipinas to bring 3 startups from the Philippines to Singapore
MANILA, PHILIPPINES — The Philippine startup community aims to provide technological and systematic answers to day-to-day problems of not just Filipinos, but people all over the world. This is the resounding cry…
Improv show ‘Noted with Thanks’ proves laughter is the best medicine for the aches and pains of agency culture
MANILA, PHILIPPINES — The advertising industry needs to laugh at itself some more. Like, seriously. This is the main thrust behind Noted with Thanks, an ad industry-themed improv show produced by…
Have a merry litty Christmas with Jade’s Temple’s Christmas-inspired craft beers!
MANILA, PHILIPPINES — ‘Tis the season to be jolly … and maybe a little bit tipsy. Christmas is undeniably Filipinos’ favorite time of the year, and for good reason. Along with…
BCHI’s Nikko Acosta, Senthil Kumar, Wiwa Cajumban, JL Erestain, and Mon Hirang prepare brands for vastly different digital marketing landscape in 2024
MANILA, PHILIPPINES — How can digital marketers survive the upcoming cookie-pocalypse? According to Brave Connective Holdings, Inc. (BCHI), a network of four of the country’s top adtech and data companies under…
IDP Philippines strengthens its student-first mission as it expands with new Quezon City office
MANILA, PHILIPPINES — For many Filipinos, education could be their pathway to improving their life and expanding their horizons. This is why, for the international education specialists at IDP Philippines, expanding…
This week’s round of campaigns invites you to go off the wall, embrace the toughest challenges, and more
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate. From gripping…
Creative Director Hana Kirchhoff on how a ‘fake’ brand and a longing for home sparked the creation of Filipinta Beauty
MANILA, PHILIPPINES — In the bustling world of cosmetics, where trends come and go, there emerges a brand that not only celebrates the art of self-expression but also pays homage to…
R3 and Adobo lead roundtable talk on AI and creativity with marketing minds from top Philippine companies
MANILA, PHILIPPINES — Marketing leaders from Cebu Pacific Air, Cosmetique Asia Corporation, FWD, Globe, GoTyme, and L’oreal sat down for a lively chat on AI and its role in the creative…
The Philippines rakes in 28 nominations at the 28th Asian Television Awards
SINGAPORE — The annual Asian Television Awards, which prides itself as the largest entertainment, content, and broadcast awards in Asia Pacific, has revealed the 2023 nominees that have excelled in the…
Get to know the authors spearheading the Korean wave in literature at this KCC exhibit until November 18
MANILA, PHILIPPINES — To celebrate “Hangeul Day,” the Korean Cultural Center in the Philippines (KCC) opened its first-ever exhibit in October with “K-Lit: Turning Pages of Korea,” showcasing some of the…
This week’s top campaign news include dissolving bottles in Europe, fly-repelling canteens, and early Christmas greetings
MANILA, PHILIPPINES — Welcome to the fast-paced world of advertising, where creativity knows no bounds. This week, adobo Magazine presents five campaigns that have broken through the noise. Whether it’s a…
