New Business
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Centrum appoints McCann Shanghai as strategic and creative partner ahead of 30th anniversary in China
SHANGHAI, CHINA — After a multi-round pitch, McCann Shanghai has won the Centrum China business, appointed as the vitamin brand’s…
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Experience Commerce retains Karcher India ecommerce media mandate for the second year in a row
MUMBAI, INDIA — Experience Commerce, a leading digital marketing agency and part of the Cheil Group, has retained the annual…
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Viddsee and Mediacan to bolster region’s storytelling industry via newly signed MOU
SINGAPORE — Viddsee and Mediacan (previously Media L), a Korean media conglomerate, signed a Memorandum Of Understanding (MOU) to enhance…
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Aditya Birla Capital appoints Dentsu Creative India as its lead brand communications agency
MUMBAI, INDIA — Aditya Birla Capital (ABC), one of India’s prominent financial institutions from the Aditya Birla Group, has appointed…
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Ampverse and DMI Finance announce join venture to co-develop esports intellectual properties
MUMBAI, INDIA – Ampverse, Asia’s leading gaming ecosystem, and DMI Finance, the Non-Banking Financial Company (“NBFC”) of the DMI Group,…
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Social Panga wins digital marketing mandate for Carl Zeiss Vision Care India after multi-agency pitch
MUMBAI, INDIA — Social Panga, the integrated creative and digital marketing agency, has bagged the digital marketing mandate for Carl…
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FCB Group India launches creative data specialty, FCB/SIX
MUMBAI, INDIA — Creative agency FCB Group India has announced the acceleration of its Digital Media, CX, and Performance offering in…
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Dentsu Singapore and Grasp forge Asia Pacific-centered partnership to deliver media excellence
SINGAPORE – Dentsu Singapore and Grasp have formed a partnership to deliver media excellence across APAC, the first in the region.…
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Dentsu Creative Malaysia wins Malaysia Airports Holdings Berhad’s creative mandate
KUALA LUMPUR, MALAYSIA — Dentsu Creative Malaysia will be partnering with Malaysia Airports Holdings Berhad (MAHB) Commercial Services Division, one…
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Mothership elevates Outbrain’s AI-driven customization service with 2-year partnership
SINGAPORE — Outbrain Inc. (NASDAQ: OB), a leading recommendation platform for the open web, has announced a new two-year partnership…
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Mindshare India wins media account for Maruti Suzuki following a competitive multi-agency pitch
GURGAON, INDIA — Mindshare, the largest media agency in India has secured one of the most coveted media mandates in…
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Hong Kong Tourism Board names Dentsu as Global Media Partner
HONG KONG — Creative network Dentsu has been appointed by Hong Kong Tourism Board (HKTB), a government-subvented body tasked to…
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Hong Kong Tourism Board renews Ogilvy as Public Relations partner in Malaysia
HONG KONG — The Hong Kong Tourism Board (HKTB) Southeast Asia Office has reappointed Ogilvy as its public relations partner…
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