New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Pokka appoints The Shout Group for creative duties in Singapore and Malaysia
KUALA LUMPUR, MALAYSIA — Beverage manufacturer Pokka has appointed The Shout Group’s Ignite as its creative agency on record for…
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Havas launches Conran Design Group network and announces first-of-its-kind study, ‘Citizen Brands’
PARIS, FRANCE — Havas announces the launch of the Conran Design Group network, a new global offering dedicated to brand…
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Ogilvy names Kent Wertime as Global CEO of Ogilvy One with next-generation offerings for designing relationships
NEW YORK, USA — The global boom in MarTech investment has enabled companies of all types to conduct relationship marketing.…
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SLIK partners with Paralympics Australia for virtual experience ahead of Paris 2024
SYDNEY, AUSTRALIA — Independent creative agency SLIK has added Paralympics Australia to its expanding client roster following a successful competitive pitch. SLIK won the right to support Paralympics Australia in reaching…
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Cheil’s Experience Commerce secures creative and social media mandate for The Sleep Company
MUMBAI, INDIA — Experience Commerce (EC), a leading digital agency within the Cheil Network, has won the creative and social…
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CHEP Network successfully adds Spirit of Tasmania to clientele, taking control of its full range of creative outputs
TASMANIA, AUSTRALIA — After a competitive tender process, Spirit of Tasmania has appointed award winning creative agency CHEP Network to…
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BYD Electric Vehicles names DDB Group Philippines’ Optimax as IMC agency in the Philippines
MANILA, PHILIPPINES — Optimax Communications Group (Optimax) has won the coveted BYD Electric Vehicles (EVs) account, and is now the…
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Dentsu Creative India to lead integrated creative solutions for Popeyes India, including strategy, identity, and digital
MUMBAI, INDIA — Dentsu Creative India has won the integrated creative mandate for the iconic American fried chicken restaurant chain…
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AIA Singapore renews mandate as media agency of record of Arena Media across traditional and digital channels
SINGAPORE — Arena Media Singapore has been reappointed as the media agency of record for AIA Singapore following a competitive…
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Chery awards media agency of record partnership to UM following a competitive pitch
SYDNEY, AUSTRALIA — Following a highly contested pitch, media agency UM has been selected as global car manufacturer Chery‘s media…
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Jaywing secures strategic partnership with Crocs for paid search and social management
SYDNEY, AUSTRALIA –— Data, creative, and performance marketing agency Jaywing has been appointed by casual footwear brand Crocs to manage…
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Motorola India awards creative mandate to Dentsu Creative India after competitive multi-agency pitch
NEW DELHI, INDIA — Motorola – a leading brand in the 5G smartphone market in India, has appointed Dentsu Creative India as its creative agency. The agency won the…
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W Communications strengthens banking and finance portfolio with VP Bank Asia
SINGAPORE — Independent communications agency W Communications Singapore has further strengthened its banking and finance portfolio in Asia with the…
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