New BusinessPress Release

Chery awards media agency of record partnership to UM following a competitive pitch

SYDNEY, AUSTRALIA — Following a highly contested pitch, media agency UM has been selected as global car manufacturer Chery‘s media agency of record.   

UM’s remit includes all media strategy, planning, and buying in Australia, supporting Chery’s launch of all new vehicle releases in 2024 as the brand establishes its market presence. 

Anathea Ruys, CEO of UM

Anathea Ruys, CEO of UM, said it is fantastic news so early in the year. Her team is excited to play a pivotal role in Chery’s Australian success: “UM’s strategic approach to media planning and buying will play a key role in bolstering Chery’s market presence in Australia, connecting the brand with new audiences across various media platforms.”


“With a shared vision of driving ambitious growth, we will together unlock new possibilities to engage audiences, helping Chery create a lasting impact in Australia’s competitive automotive landscape,” Anathea concluded. 

Mark Vukoja, Brand and Marketing Director of Chery, said: “We were very impressed with UM’s excellent understanding of our business and the agency’s creativity and strong effectiveness record, but it is their team’s passion for achieving results through open and collaborative partnerships that really made them stand out and we are delighted to welcome UM’s team to Chery’s agency village.”     

Mark furthered, “With an ambitious growth agenda, Chery aims to become one of Australia’s top automotive brands, having launched two new SUV models this year, the Omoda 5, Tiggo 7, and more models on the way in 2024.”  

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