LG Electronics (Thailand) Co., Ltd. (“LG”), a leading innovator in consumer electronics and smart life solutions, has officially appointed dentsu Thailand as its e-commerce partner to drive its expansion in one of Thailand’s fastest-evolving consumer channels.
This collaboration aims to build a stronger online experience across Thailand’s key digital platforms. With dentsu Thailand’s strategic and operational expertise, LG will work to help shoppers find the right products more easily, move between platforms with less friction, and shop with greater confidence.
The appointment was underpinned by dentsu Thailand’s strong e-commerce capabilities and a compelling strategic approach grounded in LG’s ambition and the realities of Thailand’s rapidly evolving digital commerce landscape. This approach brings together deep local consumer and marketplace understanding with dentsu’s expertise across commerce, media, data and technology, supported by the network’s regional and global capabilities and intelligence.
Sunghan Jung, President, LG Electronics (Thailand) Co., Ltd., said: “At LG, innovation begins with understanding the evolving needs of consumers and creating meaningful solutions that make everyday life better. As e-commerce becomes an increasingly important part of the customer journey, we see significant opportunities to deliver more connected, intuitive and personalised experiences for Thai consumers. This partnership reflects our commitment to digital transformation and our ambition to strengthen how consumers discover, experience and purchase LG products. Together with dentsu Thailand, we look forward to creating even greater value and convenience for customers across the country.”
Wisarn Sirijantanon, CEO, Media, dentsu Thailand, said: “LG has always made technology feel human. That creates an interesting opportunity in ecommerce, as we look to translate the familiarity, innovation and optimism that long defined LG into an equally distinctive digital experience. In Thailand, that becomes even more important as Thai consumers are highly connected, incredibly comfortable moving between platforms and marketplaces, and have no shortage of choice. Our e-commerce capabilities are built for precisely that complexity, and for LG, our ambition is to bring all of that together so that the strength of the brand is felt as powerfully at the digital shelf as it is everywhere else.”
For dentsu Thailand, the appointment reflects the continued development of its commerce offering as brands increasingly look for partners capable of connecting the different elements that influence purchase, from consumer behaviour and media through to marketplace experience and conversion.
This partnership marks another step in LG Electronics (Thailand)’s commitment to innovation and digital transformation, reinforcing its ambition to deliver greater convenience, value and connected experiences for Thai consumers throughout their shopping journey.
