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This week in campaigns: A byte-sized President has big answers, hours of sleep turn into rewards, and a chicken confesses to no foul play
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Why Chef Stephan Duhesme’s Metiz is his unapologetic ‘rebellion’ against French cuisine
MANILA, PHILIPPINES — It was purely incidental that I dined in Metiz during Filipino Food Month. Although my expectations were…
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Filipino artist Joar Songcuya unravels a personal history through maritime mythology with ‘Pilgrimage to the Ancient Seas’ in Hong Kong
HONG KONG — WAN Gallery and artist Joar Songcuya have successfully produced a major solo exhibition, which opened March 27,…
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Intersections Chief Executive Officer Gladys Basinillo on the bold approach and opening the potential of music marketing
MANILA, PHILIPPINES — Three years since its inception, the two-pronged agency Intersections and PraXis have upped the ante when it comes…
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Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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MAD Stars reminds entrants of early bird deadline on May 10
BUSAN, SOUTH KOREA — With the early bird deadline fast approaching, MAD STARS 2024 would like to remind participants that…
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You can help save the Earth by making better campaigns
MANILA, PHILIPPINES — In late 2023, Sir John Hegarty, Founder of BBH and founding shareholder of Saatchi & Saatchi, penned…
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adobo SheCreative: How to sustain creativity according to The Misfits Camp Founder and Chairmom Merlee Jayme
MANILA, PHILIPPINES — Sustaining creativity is not an easy job. For The Misfits Camp Founder and Chairmom Merlee Jayme, that…
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This week, let’s get nostalgic with a trippy video vinyl, give vegetables the recognition they deserve, and watch football in 24/7 laundromats
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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The Fall Guy masters the formula for blending action flicks with romcoms
MANILA, PHILIPPINES — At some point, The Fall Guy (2024) feels like it was directed by a woman – and…
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adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation…
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PinagHusayan 2024 lays the first steps for Filipino creative professionals to thrive
MANILA, PHILIPPINES — PinagHusayan 2024 ushered in a day of valuable learning for Filipino creative professionals. Held on April 06…
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