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Featured posts
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Bingo Soriano of Branding Nerd on the ’employer branding’ framework versus ‘branding’
MANILA, PHILIPPINES — Branding Nerd, a blog site aimed at placing the spotlight on brilliant ideas that brands have executed…
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Jones T. Campos of PRSP, AdBoard, PANA passes away at 69
MANILA, PHILIPPINES — A stalwart in the Philippine advertising and public relations industries has passed on. Jones T. Campos, a…
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How creativity and culture came together in Don Papa’s Masskara flavor and festive event
MANILA, PHILIPPINES — On January 16, 2023, Philippine premium rum brand Don Papa Rum was officially acquired by British multinational…
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Celebrate Filipino LGBTQ+ youth, groundbreaking women in sports, and art that paves way for recovery in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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The White Lotus’ second season delivers new cast but different personalities in beautiful Sicily
MANILA, PHILIPPINES — When The White Lotus first aired on HBO in 2021, many were surprised by the show’s writing,…
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‘Be with the bank that you truly trust’ — Cathy Santamaria on evolving the 171-year-old brand of BPI
MANILA, PHILIPPINES — As technology, societal shifts, and even a worldwide pandemic continue to change the behavior and attitude of…
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M&M’s retires ‘polarizing spokescandies’ in favor of new Chief of Fun Maya Rudolph
MANILA, PHILIPPINES — Over the years, iconic button-shaped chocolates M&M’s adverts have been some of the most recognizable ones in…
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This week in ads brings us Lunar New Year celebrations, an invite into the world of Sugarlandia, and an important pledge from Publicis Groupe
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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The 2023 PHNX Awards introduces the Grand Prix for Peace as a recognition of works against hate, prejudice, and war
MANILA, PHILIPPINES — The PHNX Awards have always stood out among various creative award shows because, more than just about…
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Why the unapologetically vibrant Viva Magenta is Pantone’s 2023 Color of the Year
MANILA, PHILIPPINES — At the turn of every year, creatives eagerly anticipate different trends and predictions. However, one design forecast…
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Internationally-acclaimed artist Daryl Feril on designing for local and his hometown Bacolod
BACOLOD, PHILIPPINES — What does a young, sensible, and internationally acclaimed artist do on New Year’s Day? If he’s Daryl…
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Our favorite ads this week: Brands hack censorship, the taste of AI, and a safe space to play with technology
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Cebu-based Tribox Design lauds Sinulog Festival with vibrant, fiesta-inspired font
MANILA, PHILIPPINES — Grand, loud, and colorful celebrations are at the core of Filipino culture — which is why the…
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