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How AIA’s rebrand sends a stronger message for Filipinos to lead meaningful journeys and build healthier, longer, better lives, according to CMO Melissa Henson
MANILA, PHILIPPINES — Making life insurance synonymous with living a better, healthier lifestyle is how AIA Philippines hopes to make…
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ONE Asia Creative Awards commences judging in Manila for the first time
MANILA, PHILIPPINES — For the first time, the ONE Asia Creative Awards judging is being held outside of China, marking…
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When the day is done, Request Sa Radyo is a picture of what happens behind an OFW’s closed doors
MANILA, PHILIPPINES — Watching Request Sa Radyo is like watching someone through their window. This is how one of its…
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A new acquisition to greater heights — Cebu Pacific paves way for the Future Skies for Every Juan
MANILA, PHILIPPINES — If there’s one moment when Filipinos can point to and say that flying was made truly accessible…
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Goldilocks celebrates teachers with #GoldilocksPresents: Good Try
MANILA, PHILIPPINES – Goldilocks has long been part of Filipino celebrations, whether grand or intimate, serving as a symbol of…
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YouTube Works Awards PH highlights ‘there’s only one YouTube’ with winner announcements and insightful speakers
MANILA, PHILIPPINES — The first thing that greeted guests to this year’s YouTube Works Awards ceremony in the Philippines was…
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DDB MNL’s Bia Fernandez on Light from Uncommon Stars by Ryka Aoki: ‘An uncommon tale of hope’
MANILA, PHILIPPINES — Bia Fernandez, Executive Creative Director of DDB MNL, shared her take on popular novel Light from Uncommon…
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Unpacking Mark Pollard’s Sweathead Masterclass: a young strategist’s take
MANILA, PHILIPPINES — Have you used the word “humanize” this week? Or perhaps you’ve tried to personify a brand? If…
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Creative LIAisons 2024 kicks off, 10 young Philippine advertising creatives join as mentees
MANILA, PHILIPPINES — The Creative LIAisons 2024 program has officially commenced in Las Vegas, running from September 30 to October…
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How businesses can effectively communicate with today’s Filipino families, according to HILL ASEAN
MANILA, PHILIPPINES — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) presented its annual research on ASEAN sei-katsu-sha, Hakuhodo’s term for…
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September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
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The adobo SheCreative: From the Ground Up session brought forth stories of new beginnings, resilience, and continued progress
MANILA, PHILIPPINES — As adobo Magazine declared 2024 as the “Year of Creative Sustainability,” it’s only fitting to spotlight those who know…
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Coca-Cola VP Sam Way talks about the company’s embrace of tech and AI
SINGAPORE — Coca-Cola is a globally loved brand, and the company has offered us the great flavors of the classic…
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