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Rural Growth is a Connection-Design Problem, not a Reach Problem: Ogilvy, WPP Media and Fifty5Blue launch landmark study on the Philippine Mass Market
For years, brands have treated rural marketing in the Philippines as a simple visibility challenge: if you show up on…
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Isle of Any’s ‘Your Way Out,’ Uncommon Creative Studio’s ‘The Periodic Fable,’ and Publicis Conseil’s ‘Three Words’ bag Black Pencils at 2026 D&AD awards
D&AD has awarded four Black Pencils across three projects at its 2026 Awards Ceremony in London, celebrating the people and…
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TBWA\SMP, BBDO Guerrero lead the pack as Seven A.D. and Intersections Communications sweep Independent and Media categories at the 28th Agency of the Year Awards
The Association of Accredited Advertising Agencies of the Philippines, or 4As Philippines, held the 2026 Agency of the Year (AOY)…
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Kalpesh Patankar returns to Publicis Groupe as Leo Constellation Gulf Chief Creative Officer
Kalpesh Patankar has returned to the region as Chief Creative Officer of Leo Constellation Gulf, taking on the role of…
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National Artist Kidlat Tahimik champions Filipino stories as creativity beyond the brief
There’s a particular kind of creativity that begins neither with a brief nor a budget, platform, production deck, or the…
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AI can scale creativity. Purpose, Carlo Ople says, stays human
“You cannot make money out of that.” An all-too-familiar response to anyone who dares to turn a passion for dancing,…
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What survives without a prompt? Advertising veteran Emily Abrera on keeping creativity human in the age of AI
AI has officially moved beyond the realm of novelty. It writes headlines, generates key visuals, produces dozens of script variations,…
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David Guerrero’s seven-step lesson to do more — and still be ultimately creative — with less
Creativity covers much more ground than illustration, painting, music, and other fine arts. It’s also about thinking outside the box…
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Why Filipino ideas travel, according to Pinay creative maven Merlee Jayme
The Filipino language is full of duality in meaning and intention, depending on how you pronounce a specific word. Take…
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Unilever’s Dennis Perez dissects culture-led marketing based on Filipino folklore
Filipino pride sparkled like the sunlit seashore at “Galing Pilipinas: Championing Philippine Creativity at MAD STARS,” at the SIGNIEL Busan…
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The I Behind the AI
Two works, before anything else. In 1970 Kim Whanki painted “Where, in What Form, Shall We Meet Again?”, turning memory,…
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Gerety Awards 2026 Grand Jury: The power of creativity rests with humans
AI can generate, technology can scale, and platforms multiply the ways brands can reach audiences. But amid all this change,…
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Joshua Pielago and Ramon King III of LOKAL on ELY, a managed AI service for hotels
Just like most other industries, in recent years, the business of hospitality has begun to integrate AI to streamline processes…
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