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Campaign Spotlight
Spice up your world with Sprite: The story of Filipinos’ love for all things spicy
Many Filipinos love spicy food, from sisig and Bicol express to spicy noodles and chicken wings with a kick. Pinoy…
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Campaign Spotlight
Palawan Group introduces a new way to invest and save for the future
Gold is often associated with wealth, especially among affluent families and individuals. In the shape of glittering accessories, gold holds…
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adobo Exclusive
David Guerrero’s seven-step lesson to do more — and still be ultimately creative — with less
Creativity covers much more ground than illustration, painting, music, and other fine arts. It’s also about thinking outside the box…
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adobo Exclusive
Why Filipino ideas travel, according to Pinay creative maven Merlee Jayme
The Filipino language is full of duality in meaning and intention, depending on how you pronounce a specific word. Take…
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adobo Exclusive
Unilever’s Dennis Perez dissects culture-led marketing based on Filipino folklore
Filipino pride sparkled like the sunlit seashore at “Galing Pilipinas: Championing Philippine Creativity at MAD STARS,” at the SIGNIEL Busan…
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Brand & Business
Joshua Pielago and Ramon King III of LOKAL on ELY, a managed AI service for hotels
Just like most other industries, in recent years, the business of hospitality has begun to integrate AI to streamline processes…
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Adobo Talks
adobo Talks Podcast: The challenges and merits of creative placemaking, according to Paloma Urquijo Zobel de Ayala and Paolo Mercado
When we think about ideal cities and the living situation within, we think about the convenience of having different transportation…
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Creative Marketers
The unexpected rise of Margot Torres: Six lessons to success
Authority. Some fight and clamor for it, while for others, it comes so naturally. Margot Torres, Managing Director of McDonald’s…
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People
To the quiet carers: AXA CMO Nandy Villar talks about the inspiration behind “Everyday Protectors” campaign
Resolute in pursuing new challenges, AXA Philippines Chief Marketing Officer Fernando “Nandy” Villar has spent much of his career helping…
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Brand & Business
Turning pages: Gil G. Chua and partners begin new chapter as GGC Group Asia
Walking into Gil G. Chua’s office, you’ll get an immediate glimpse into his interests and the facets of his personality.…
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Technology
Keeping a finger on the pulse of pop culture and community: Samsung introduces new Samsung Galaxy foldables and watches with Team Galaxy and brand partnerships
In the 2000s, mobile technology was innovating at breakneck speed. New phones with the most mind-boggling features of the time…
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Brand & Business
Let it pour: A decade of community water access work in the Philippines
The Philippines sits amid abundant water sources. Lakes, rivers, springs, and coastlines line its more than 7,000 islands. And yet,…
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Campaign Spotlight
To see is to believe: Inside Maya’s bold new approach to saving
As digital banks and mobile payments become more accessible and redefine the financial norm, consumers are bombarded with new campaigns,…
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