THE PHILIPPINES, AUGUST 3, 2012: Young creative marketing communications agency PROVAGO Inc. has set up a new business unit dedicated to staging events and managing on-ground activations called PROVAGO Launch.
Ale Vargas, managing partner for PROVAGO Launch, said: “…we see that events and activations are different league altogether. Seamless executions and impact is expected of any events and activations agency. Beyond that, we believe that for a brand to be able to stick with its consumers, it should not only stand out – it should also connect with them and establish a more personal relationship. Our ultimate goal is for our client’s brand to reach out beyond the stage and become part of the consumers’ stories. We want our clients’ brands to break the fourth wall.”
PROVAGO Launch’s services include event management for trade, PR, media, and consumer product launches, on-ground activation management, conferences, learning events, guerilla marketing, and merchandising design.
To get an idea of how PROVAGO Launch does events and activations, log on to www.provago.biz or check out their Facebook account www.facebook.com/provagoinc.
