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Barbara Bian, Neena Gatdula, Selonica Perumal, and Anna Wong on the importance of the Gerety Awards’ all-female jury
PARIS, FRANCE — Women drive the advertising industry’s audience, and the numbers back it up. According to a study by…
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Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards
MANILA, PHILIPPINES — To culminate this year’s program, ADFEST held the second Lotus Awards night, where 1,587 entries were received…
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McCann’s Valerie Madon discusses human-centric creativity in the age of AI at Adfest 2024
PATTAYA, THAILAND — Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific and a featured speaker at ADFEST 2024,…
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How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest
PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market…
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Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President
PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media…
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BBDO’s Guan Hin Tay and Josy Paul explore Human-AI collaboration at Adfest 2024
PATTAYA, THAILAND — On the second day of ADFEST 2024, BBDO hosted a compelling session titled “Human-AI collaboration: Cultivating emotional…
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MullenLowe Treyna’s Leigh Reyes and Paulo Dela Rosa: ‘Creatives need to stop thinking that advertising is the only thing we can do’
PATTAYA, THAILAND — One of the biggest contenders at this year’s ADFEST 2024 is “Right to Care” by Manila-based agency…
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Gigil and MullenLowe Treyna bag Gold awards at Adfest 2024 Day 1 Lotus Awards
PATTAYA, THAILAND — ADFEST 2024 is coming to a close, with its second day on March 22 culminating in the…
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Cheil Worldwide’s Seulki Lee on making advertising for people who don’t like advertising: ‘Destroy the formula’
PATTAYA, THAILAND — More and more people are disliking advertisements, according to Seulki Lee, Cheil Worldwide Creative Director. And in…
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Galeria Paloma launches The Gallery of Giving, an online auction raising funds for girls’ scholarships
MANILA, PHILIPPINES — What better way to celebrate International Women’s Month than by empowering young women through education? With the…
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From women’s dreams taking flight to McDonald’s taking a ‘W,’ here are this week’s campaign favorites
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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I&CO Founding Partner and Adfest Jury President Rei Inamoto on the advertising shift toward brand POV
PATTAYA, THAILAND — On Day 1 of ADFEST 2024, adobo Magazine caught up with Rei Inamoto, Founding Partner of I&CO…
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Student filmmakers share the spotlight with professionals at the inaugural Puregold CinePanalo Film Festival Awards
MANILA, PHILIPPINES — Envisioned as a festival that would give young creatives “a more sustainable, energizing environment in which they…
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