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adobo Exclusive
Dismantling, rebuilding, trusting, and letting culture lead the way
There is an assumption so deeply embedded in marketing that most practitioners never think to question it: that what worked…
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adobo Exclusive
Work hard, be kind, and be difficult when necessary: The creative nerve Third Domingo built, and the Ilagan brothers now carry
There was no evident display of superiority or trace of bravado as Jasper Ilagan, Jedd Ilagan, and Third Domingo stood…
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adobo Exclusive
How ‘intra-tainment’ is changing the way audiences engage with entertainment
As entertainment continues to expand across film, gaming, audio, sports, creator content, and immersive experiences, storytelling itself is becoming increasingly…
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Awards News
Ogilvy Singapore’s ‘Vaseline Verified’ wins 5 Yellow Pencils at D&AD Awards 2026
One of the strongest-performing campaigns at this year’s D&AD Awards, and arguably Asia’s standout winner, was “Vaseline Verified” by Ogilvy…
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adobo Exclusive
Sound advice: Stop treating music like a finishing touch
There’s a certain kind of power that doesn’t announce itself. It shows up in the room before you do, shapes…
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Videos
adobo Play & Tell: Third Domingo, Jedd Ilagan & Jasper Ilagan Unfiltered
Advertising folk love talking about bravery, culture, and creativity. It gets more interesting when the filters come off. In the…
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Awards News
McDonald’s, Publicis Groupe Philippines, and Ogilvy Manila lead 2026 APAC Tambuli Awards finalists
The APAC Tambuli Awards proudly announces the finalists for the Brand Purpose and Corporate Purpose Categories of its 20th edition,…
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Events
WTF? APAC Tambuli Awards gathers industry leaders to decode the future of marketing in its 2026 executive conference
As artificial intelligence moves from experimental to existential in marketing, the 20th Asia Pacific Tambuli Awards Conference will gather the…
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Events
Why They Won: D&AD Yellow Pencils Showcase takes the jury outside the room
Winning a D&AD Yellow Pencil is hard enough. Understanding why work wins one is a different conversation entirely — and…
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Awards News
The rarest pencil in the room: Revisiting D&AD 2025’s three Black Pencil winners
In a room full of pencils, the black one means something different. With no quota system for Pencil awards, D&AD…
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Design
D&AD taps 26 of the world’s best — including Dörte Spengler-Ahrens, Cat How, Yasuharu Sasaki, — to champion creativity globally
For an organization whose pencils have long functioned as shorthand for the highest standard in advertising and design, D&AD‘s latest…
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Events
The Philippines sends 10 young creatives to the Creative LIAisons 2026: Starting with ‘Team Basura Girls’ that proved ‘diskarte’ beats AI
The Philippines will be represented by ten mentees in the London International Awards’ Creative LIAisons Program 2026, the global mentorship…
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Awards News
Kidlat Awards 2026 call for entries begins with a system reset: Jury of 100, new creative taxonomy, and easier category tagging
The Creative Guild of the Philippines has officially released its 2026 Kidlat Awards Entry Kit, signaling a bold recalibration of…
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