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Awards News
2026 MAD STARS Executive Jury champions creativity that solves, not just speaks
If there was a defining idea that emerged from the opening day of MAD STARS 2026, it was this: creativity…
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Events
MAD STARS 2026: Busan gets a taste of Filipino hospitality at the adobo Magazine, m25 Galing Pilipinas Salu-Salo Social
Nobody hosts a gathering quite like Filipinos. We don’t just serve food—we serve stories you’ll wish you were there to…
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Events
Big ideas and bigger questions mark the opening day of MAD STARS 2026
MAD STARS 2026 wasted no time getting into the conversations that matter in the world of marketing, advertising, and digital.…
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Awards News
Creativity and effectiveness belong together at the inaugural adobo Creative Awards: The Awards for Creativity and Marketing Excellence in Asia
For decades, the creative industry has measured creativity and effectiveness through separate frameworks. One celebrated ideas while the other recognized…
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Design
DXD brings Design by Disruption to life through TBWA’s new global identity
TBWA – The Disruption Company has unveiled a new global visual identity created by DXD, its global design discipline, marking…
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adobo Exclusive
Ogilvy Manila’s Marion Manabat on finding her voice through the Cannes Lions Creative Academy
Marion Manabat arrived at the 2026 Cannes Lions International Festival of Creativity carrying more than a festival pass. As one…
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adobo Exclusive
At Cannes Lions 2026, SDG Lions jury president Kazoo Sato judged ideas by one question: ‘Will this idea last?’
At 2026 Cannes Lions International Festival of Creativity, the Sustainable Development Goals Lions recognized creative work that went beyond raising…
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adobo Exclusive
Thailand closes Cannes Lions 2026 with strong Film wins as Ogilvy Bangkok, VML Bangkok, Wolf BKK lead Asia’s final metal haul
Thailand ended Cannes Lions International Festival of Creativity 2026 on a high note, accounting for the majority of Asia’s Day…
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Awards News
Ogilvy Singapore’s ‘Vaseline Verified’ continues its tour de force at Cannes Lions 2026, picking up more Lions in the Creative Business Transformation, Creative Effectiveness, Creative Strategy, and Brand Experience & Activation categories
Asia’s momentum at the Cannes Lions International Festival of Creativity 2026 showed no signs of slowing on Day 4, as…
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Awards News
Vaseline powers Asia’s Cannes Lions 2026 Day 3 wins across Media, Direct, PR, and Social & Creator Lions
Asia continued its strong run at the Cannes Lions International Festival of Creativity 2026, with brands that successfully blended culture,…
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Awards News
Ogilvy Singapore, Dentsu Tokyo, FP7 McCann earns more shortlist spots on Cannes Lions 2026 Luxury, Creative Commerce, and Creative Business Transformation categories
A handful of campaigns are carrying Asia’s momentum across some of Cannes Lions International Festival of Creativity 2026’s most business-focused…
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Awards News
Dentsu, Hakuhodo, FP7 McCann lead Asia’s metal haul in Cannes Lions 2026 Design and Craft categories
Asia continues to make its mark across the 2026 Cannes Lions International Festival of Creativity’ craft-focused categories, with this year’s…
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adobo Exclusive
Yes, and? Why Dogshow Divas always know what they’re agreeing to
Content creators and influencers are no longer just faces borrowed for a campaign. To many Filipino consumers, they have become…
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