Philippine agencies brought home 13 metals at MAD STARS 2026, led by BBDO Guerrero’s Grand Prix win for “Safetynovela” for Philippine Airlines in the Branded Entertainment Stars category. The campaign also received a Crystal in Film.
Leo Manila recorded the biggest medal haul among Philippine agencies with five wins for McDonald’s Philippines. “GamiFries” earned Gold in Social & Influencer, Silver in Brand Experience & Activation and PR, and a Crystal in Outdoor, while “Camera Roll” added another Crystal in Outdoor.
GIGIL also had a strong showing with “Kween Yasmin” for Canva Philippines, taking home a Gold in Brand Experience & Activation and Crystals in Brand Experience & Activation and Social & Influencer.
TBWA\SMP received a Silver for “Boysen Color Stories” in Integrated Stars for Boysen Paints.
Independent work was likewise recognized, with “Some Nights I Feel Like Doing a Grindr Movie Tour” earning a Bronze in Interactive and a Crystal in Direct.
Publicis Manila rounded out the Philippine winners with a Crystal in the Sustainable Development Goals category for “The Vote Sale,” created for GCash and FYT PH.
The results reflect another strong year for Philippine creativity at MAD STARS, with winning work spanning entertainment, integrated campaigns, social, PR, outdoor, sustainability, and experiential marketing.
The Philippines has managed to secure 26 finalist slots at MAD STARS 2026, with Octopus&Whale and Seven A.D. for their campaigns “Game Joy: The First Universal Gamer Money” and “Make Up”.
adobo Magazine is an official media partner of MAD STARS 2026.
