Thailand delivered one of its strongest performances at MAD STARS 2026, with VML Thailand and Wolf BKK each claiming a Grand Prix while agencies across the country collected wins in film, branded entertainment, strategy, sustainability, outdoor, media, PR, and health.
VML Thailand earned a Grand Prix in Strategy Stars for “Soil Stay,” created for Tra Mongkut Fertilizer. The campaign also secured Gold awards in Data Insights and the SDGs category, alongside a Crystal in Brand Experience & Activation, making it one of Thailand’s most awarded campaigns at this year’s festival.
Wolf BKK also took home a Grand Prix with “The Kaprao Criminals” for KFC Thailand, winning the top honor in Film Stars for Cultural Insight. The campaign added three Gold awards in Film and Branded Entertainment, as well as two Silver awards in Online Film and Viral Film, cementing its position as another standout Thai entry.
Beyond the Grand Prix winners, VML Thailand continued its strong showing with “Dalah’s Spoiler Billboard” for Netflix Thailand, which won Gold in Outdoor and Bronze in Brand Experience & Activation. Its “Stranger Things Recap Cassette” campaign also earned a Crystal in Radio & Audio and Bronze awards in Branded Entertainment and Design, while “After Shit Happened Service” for Shield Insurance received Silver in Online Film and Bronze in Film.
Goodstuph Thailand was recognized for “Spotify Rock Pharmacy,” earning Crystal awards in Direct and Entertainment for Music for Spotify.
Flash Bomber also brought home two metals with “The Air Pollution Jersey” for Lamphun Warriors F.C. and the Northern Thailand Breathe Council, winning a Crystal in Media and Bronze in Outdoor.
Publicis Thailand picked up a Crystal in Film Craft for Direction with “The M ssing Piece” for KFC Thailand, while Brilliant & Million earned a Crystal in PR for “Vaseline HUH?” for Unilever Thailand.
SOUR Bangkok rounded out Thailand’s winners with a Crystal in Health for “IT’S DETTOL TIME” for Reckitt Thailand, alongside multiple finalist recognitions for campaigns created for Reckitt Thailand and Vivo Thailand.
The results underscore Thailand’s continued strength across a wide spectrum of creative disciplines, with culturally rooted storytelling, strategic thinking, and purpose-driven ideas leading the country’s performance at MAD STARS 2026.
adobo Magazine is an official media partner of MAD STARS 2026.
