Protected: Palawan Group introduces a new way to invest and save for the future

Gold is often associated with wealth, especially among affluent families and individuals. In the shape of glittering accessories, gold holds beauty and elegance that exude power. But more than that, gold itself is another form of investment and savings that never depreciates. “One of gold's primary advantages over cash is its historical ability to preserve wealth over the long term,” shared Sheila Imperial, Chief Commercial Officer of Palawan Group of Companies. “Unlike cash, which can lose purchasing power due to inflation, gold has maintained its value across centuries and has often served as a reliable store of wealth during periods of economic uncertainty.” With this insight, Palawan launched its latest campaign, “Palawan Gold Savers.” Making gold more affordable While Filipinos regularly save money, the majority of their savings are in the form of cash, which is susceptible to decreasing purchasing power due to inflation. This is in stark comparison to gold, which has historically appreciated in value over time. Sheila Imperial, Chief Commercial Officer of Palawan Group of Companies “We wanted to introduce an alternative way of saving — one that is tangible, trusted, and has the potential to appreciate in value,” Sheila began to explain. “Through Palawan Gold Savers, we encourage people to think beyond the traditional alkansya or piggy bank and start building their savings in gold. The campaign promotes the idea that even small, consistent purchases of gold can help people work toward bigger financial goals in the future.” Sheila also pointed out that while cash is ideal for immediate needs and day-to-day expenses, gold can be a valuable option for those looking to build and safeguard their wealth over time. “Ultimately, the campaign is not about replacing cash savings, but about helping Filipinos diversify how they save. We want to empower people to think long-term and consider gold as a practical way to protect and grow the value of their hard-earned money over time.” Collecting Gold Minis Comparing Palawan’s Gold Minis to actual gold accessories, Sheila said that the primary difference between them is their intended purpose. “If you are keen on buying wearables, then that’s wise, too. It’s an investment you can enjoy and play around with. But if you want something meant to be kept, and something reminiscent of how you first started your pag-iipon (savings) as a kid, we think our Palawan Gold Savers inside our adorable little piggy bank is the perfect way to go.” Available in heart, clover, donut, and yuan bao designs, the Gold Minis are 24-karat gold trinkets that people can purchase at Palawan shops and collect in their own Palawan Gold piggy banks. “Palawan takes our tagline very seriously. Matatag, Maaasahan, Mapagkakatiwalaan. Our Gold Minis are made from 24K gold and are reprocessed and sold by the Palawan Group. Each piece undergoes Palawan's quality verification processes to ensure it meets the stated gold purity, giving customers confidence that they are purchasing authentic 24K gold. Also, our branch associates are always happy to help our customers with any inquiries they may have,” Sheila shared. Sold in small weight allocations, the Gold Minis are easier to collect whenever they have the means, and let the value of the trinkets increase over time — allowing them to have an easy and practical start in investing money. “Through Palawan Gold Savers, we aim to show that saving in gold does not have to be intimidating or require a large amount of money. By starting small and saving consistently, Filipinos can gradually build a tangible asset that supports their future financial goals,” she added. And when it’s time to cash in the Gold Minis, the process is fairly straightforward. Simply bring the Gold Minis to any Palawan branch for appraisal, and the Gold Minis can be appraised and pawned. The gilded future of saving and investment While inflation continues to challenge the value of the Philippine peso, the value of gold rises. Five years ago, one gram of gold cost PHP 2,900. Today, that same gram would cost approximately PHP 8,000. This strong appreciation highlights why many people consider gold a long-term store of value, even in small increments. Sheila concluded: “Our long-term vision is to establish the Palawan Gold Minis as a leading micro-saving solution that makes gold ownership simple, accessible, and rewarding. Over the next three to five years, we plan to expand access, improve digital features, and encourage more people to develop consistent saving habits while building wealth through gold.” Credits Creative Agency: Seven ADChief Executive Officer: Teeny GonzalesChief Operating Officer: Tey San DiegoChief Digital Officer: Russ MolinaDeputy Executive Creative Director: Rina dela CalzadaVP for Account Management: Monica MorelosAssociate Business Unit Director: Anjo PacumioAccount Manager: Sachi VistaCreative Director: Chico JavierAssociate Creative Director: Khaila GurionSenior Art Director: Charles YauSenior Art Director: Glan ManaloJunior Art Director: Erika Alarcon Production:Producer: Cha AgcaoiliDirector: Carlo Directo Media: Havas OrtegaGroup Media Director: Barbie SisonAssociate Media Director: Nica ValenciaAssociate Media Director: Steven GandicelaAssociate Digital Director: Vince MontoyaSenior Integrated Media Specialist: Marga NonatoSenior Integrated Media Specialist: Renz LucasSenior Integrated Media Specialist: Claudette ArtificioIntegrated Media Associate: Phoebe ConcepcionDigital Trading Specialist: Robin CruzAccount Director: Karmela Santos Client: Palawan GoldChief Commercial Officer: Sheila ImperialChief Marketing Officer: Bernard KaibiganMarketing Manager: Rona JuanRematado Sales Head: Dan ChuaIntegrated Marketing Communications Head: Jeff DimaanoCreative Manager: Joshua TuonanMedia Manager: Jan QuilalaProject Manager: Cynthia Habulin

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