Gold is often associated with wealth, especially among affluent families and individuals. In the shape of glittering accessories, gold holds beauty and elegance that exude power. But more than that, gold itself is another form of investment and savings that never depreciates.
“One of gold’s primary advantages over cash is its historical ability to preserve wealth over the long term,” shared Sheila Imperial, Chief Commercial Officer of Palawan Group of Companies. “Unlike cash, which can lose purchasing power due to inflation, gold has maintained its value across centuries and has often served as a reliable store of wealth during periods of economic uncertainty.”
With this insight, Palawan launched its latest campaign, “Palawan Gold Savers.”
Making gold more affordable
While Filipinos regularly save money, the majority of their savings are in the form of cash, which is susceptible to decreasing purchasing power due to inflation. This is in stark comparison to gold, which has historically appreciated in value over time.
Palawan Group of Companies
“We wanted to introduce an alternative way of saving — one that is tangible, trusted, and has the potential to appreciate in value,” Sheila began to explain. “Through Palawan Gold Savers, we encourage people to think beyond the traditional alkansya or piggy bank and start building their savings in gold. The campaign promotes the idea that even small, consistent purchases of gold can help people work toward bigger financial goals in the future.”
Sheila also pointed out that while cash is ideal for immediate needs and day-to-day expenses, gold can be a valuable option for those looking to build and safeguard their wealth over time.
“Ultimately, the campaign is not about replacing cash savings, but about helping Filipinos diversify how they save. We want to empower people to think long-term and consider gold as a practical way to protect and grow the value of their hard-earned money over time.”
Collecting Gold Minis
Comparing Palawan’s Gold Minis to actual gold accessories, Sheila said that the primary difference between them is their intended purpose.
“If you are keen on buying wearables, then that’s wise, too. It’s an investment you can enjoy and play around with. But if you want something meant to be kept, and something reminiscent of how you first started your pag-iipon (savings) as a kid, we think our Palawan Gold Savers inside our adorable little piggy bank is the perfect way to go.”
Available in airplane, paw, shell, graduation cap, book, key, house, and car designs, with online exclusive designs for motorcycle and pawikan designs, the Gold Minis are 24-karat gold trinkets that people can purchase at Palawan shops and collect in their own Palawan Gold piggy banks.
“Palawan takes our tagline very seriously. Matatag, Maaasahan, Mapagkakatiwalaan. Our Gold Minis are made from 24K gold and are reprocessed and sold by the Palawan Group. Each piece undergoes Palawan’s quality verification processes to ensure it meets the stated gold purity, giving customers confidence that they are purchasing authentic 24K gold. Also, our branch associates are always happy to help our customers with any inquiries they may have,” Sheila shared.
Sold in small weight allocations, the Gold Minis are easier to collect whenever they have the means, and let the value of the trinkets increase over time — allowing them to have an easy and practical start in investing money.
“Through Palawan Gold Savers, we aim to show that saving in gold does not have to be intimidating or require a large amount of money. By starting small and saving consistently, Filipinos can gradually build a tangible asset that supports their future financial goals,” she added.
And when it’s time to cash in the Gold Minis, the process is fairly straightforward. Simply bring the Gold Minis to any Palawan branch for appraisal, and the Gold Minis can be appraised and pawned.
The gilded future of saving and investment
While inflation continues to challenge the value of the Philippine peso, the value of gold rises. Five years ago, one gram of gold cost PHP 2,900. Today, that same gram would cost approximately PHP 8,000. This strong appreciation highlights why many people consider gold a long-term store of value, even in small increments.
Sheila concluded: “Our long-term vision is to establish the Palawan Gold Minis as a leading micro-saving solution that makes gold ownership simple, accessible, and rewarding. Over the next three to five years, we plan to expand access, improve digital features, and encourage more people to develop consistent saving habits while building wealth through gold.”
Credits
Creative Agency: Seven AD
Chief Executive Officer: Teeny Gonzales
Chief Operating Officer: Tey San Diego
Chief Digital Officer: Russ Molina
Deputy Executive Creative Director: Rina dela Calzada
VP for Account Management: Monica Morelos
Associate Business Unit Director: Anjo Pacumio
Account Manager: Sachi Vista
Creative Director: Chico Javier
Associate Creative Director: Khaila Gurion
Senior Art Director: Charles Yau
Senior Art Director: Glan Manalo
Junior Art Director: Erika Alarcon
Production:
Producer: Cha Agcaoili
Director: Carlo Directo
Media: Havas Ortega
Group Media Director: Barbie Sison
Associate Media Director: Nica Valencia
Associate Media Director: Steven Gandicela
Associate Digital Director: Vince Montoya
Senior Integrated Media Specialist: Marga Nonato
Senior Integrated Media Specialist: Renz Lucas
Senior Integrated Media Specialist: Claudette Artificio
Integrated Media Associate: Phoebe Concepcion
Digital Trading Specialist: Robin Cruz
Account Director: Karmela Santos
Client: Palawan Gold
Chief Commercial Officer: Sheila Imperial
Chief Marketing Officer: Bernard Kaibigan
Marketing Manager: Rona Juan
Rematado Sales Head: Dan Chua
Integrated Marketing Communications Head: Jeff Dimaano
Creative Manager: Joshua Tuonan
Media Manager: Jan Quilala
Project Manager: Cynthia Habulin
