adobo Magazine has unveiled names of the six jury presidents for the first-ever adobo Creative Awards.
They are, in no particular order: Peter Khoury, Chief Creative Officer of Omnicom Advertising Asia; Park Wannasiri, Chief Creative Officer of VML Bangkok; Yasuharu Sasaki, Global Chief Creative Officer of dentsu; Theresa Ong, Head of Creative Shop at Meta; and Bernard Cheng, Senior Director of Marketing at Netflix.
These respected leaders from advertising, marketing, technology, and business will preside over six Excellence categories, leading jury deliberations for the inaugural edition of Asia’s newest awards platform for creative and marketing excellence. Collectively, they will also serve as the jury for Excellence in Purpose & Impact, which aims to recognize work that creates meaningful and lasting value beyond the brief.
“The best creative work doesn’t end when the trophies are handed out—it begins a new conversation,” said Angel Guerrero, Founder, President, and Editor-in-Chief of adobo Magazine. “The adobo Creative Awards was created to spotlight the ideas that deserve a life beyond the awards stage. That’s why we’ve invited leaders whose own work has shaped our industry to determine the work that will shape its future.”
The chosen jury presidents will lead deliberations under their respective categories and help define creative benchmarks for the body of work that will represent Asia’s creative excellence at the inaugural adobo Creative Awards.
Excellence in Classic
Omnicom Advertising Asia Chief Creative Officer Peter Khoury will serve as Jury President for Excellence in Classic. One of the most awarded creative leaders in the Asia-Pacific region, Peter has amassed more than 500 local and international honors, including Cannes Lions alongside D&AD Pencils, One Show, Clio, LIA, Spikes Asia, Effie Awards, and more
Having also served on juries for Cannes Lions, D&AD, The One Show, LIA, Dubai Lynx, and Ciclope, he brings both global perspective and uncompromising creative standards to the inaugural adobo Creative Awards.
“I am no stranger to the exceptional creative work coming out of the Philippines. Having served on local Filipino award-show juries, as well as on many regional and global juries, I have witnessed firsthand the culturally resonant, beautifully crafted, and highly original work produced by Asian agencies year after year. It is an honour to serve as Jury President for Excellence in Classic. I have no doubt that I will see how the classics continue to evolve and inspire in today’s changing creative landscape,” Peter told adobo Magazine.
- Peter Khoury, Chief Creative Officer, Omnicom Advertising Asia – Jury President
- Bea Bravo, Country Marketing Head, Grab
- Biboy Royong, Executive Creative Director, Dentsu Creative Philippines
- Chino Jayme, Executive Creative Director, Ogilvy
- Daniel Kee, Chief Creative Officer, McCann Singapore
- Maan Bautista, Executive Creative Director, Publicis JimenezBasic
- Pepe Torres, Chief Marketing Officer, Maya
- Raymund Sison, Chief Executive Officer, Lennon Group
- Teeny Gonzales, Chief Executive Officer, Seven A.D.
Excellence in Craft
VML Bangkok Chief Creative Officer Park Wannasiri has been appointed Jury President for Excellence in Craft at the adobo Creative Awards. Over two decades, Park has built a reputation for turning ambitious ideas into impeccably executed work for global brands including Netflix, Mercedes-Benz, Heineken, PepsiCo, Honda, and Canon. His work has earned recognition at Cannes Lions, D&AD, The One Show, Clio, and Spikes Asia, while his expertise has seen him invited to judge Cannes Lions, ADFEST, ADC, Spikes Asia, and MAD STARS.
“Craft with purpose. For me, great craft isn’t just about making things beautiful—it’s about making ideas connect with people and feel distinctly human. Asian craft is second to none on the world stage. We have our own cultures, perspectives, and ways of making that the world cannot replicate,” Park said in an exclusive with adobo Magazine.
As Jury President for Excellence in Craft, he looks forward to seeing work celebrating that distinctiveness, where “every detail has a reason, every choice makes the idea stronger, and the craft makes you feel something.”
- Park Wannasiri, Executive Creative Director, VML Bangkok – Jury President
- Abi Aquino, Chief Creative Officer, TREYNA
- Angie Tijam-Tohid, Executive Creative Director, Havas Ortega
- Jayel Ladioray, Vice President and Head of Communications and Content Excellence, Nestlé Philippines
- Jerry Hizon, Chief Creative Officer, dentsu Creative Philippines
- Joel Limchoc, Director, Pabrika
- Marius Talampas, Director, Arcade Film Factory
- Vic Icasas, Chief Executive Officer, Hit Productions
Excellence in Design
Few creative leaders have shaped the intersection of design, technology, and innovation as profoundly as Yasuharu Sasaki—making him the ideal jury president for the Excellence in Design category of the adobo Creative Awards.
As Global Chief Creative Officer of dentsu, he has led award-winning work for brands including Uniqlo, Honda, and Coca-Cola, earning top honors across every major international creative competition along the way. Yasu has also served as Cannes Lions Jury President, Titanium Lions juror, Clio Awards Jury Chair, One Show Jury President, and Grand Jury President at ADFEST. Campaign Brief Asia, meanwhile, recently named him as Asia’s most awarded creative leader.
“It is a tremendous honor to serve as one of the Jury Presidents for the inaugural adobo Creative Awards. Asia has a distinctive kind of creativity, shaped by its extraordinary diversity of cultures and histories. There is a quiet yet powerful energy here — a creativity that cares deeply about people and strives to create meaningful change in society. I am truly excited to discover the value this creativity can create, and to help share it with the world,” Yasu told adobo Magazine.
- Yasuharu Sasaki, Chief Creative Officer, dentsu – Jury President
- Carl Urgino, Head of Art, Leo Manila
- Dan Matutina, Founder, Plus63
- Javey Villones, Deputy Executive Creative Director, VML Manila
- John Ed De Vera, Executive Creative Director, TBWA\SMP
- Jowee Alviar, Creative Director, Team Manila
- Rhea Matute, Executive Director, DTI – Design Center of the Philippines
- Rizza Garcia, Chief Creative Officer, Lennon Group
Excellence in Digital & Social
Theresa Ong, Head of Creative Shop at Meta is the adobo Creative Awards Jury President for Excellence in Digital & Social.
In her current role, Theresa works at the forefront of digital creativity across the Asia-Pacific, partnering with brands and agencies to harness emerging technologies, creators, and platforms to build meaningful business outcomes. Her experience spans helping global and regional marketers navigate the rapid evolution of social storytelling, commerce, AI, and creative innovation, making her one of the industry’s foremost voices on the future of digital creativity.
“Chairing this jury means helping decide what Asia’s creative community holds up as its best. Judging is really just paying close attention, and I’m grateful for the excuse to do it properly. In digital and social work, I’m looking for pieces that treat the platform as a creative medium rather than just a distribution channel,” Theresa told adobo Magazine.
- Theresa Ong, Head of Creative Shop, Meta – Jury President
- Dennis Perez, Head of Marketing, Unilever Beauty & Wellbeing
- Greg Martin III, Executive Creative Director, Ace Saatchi & Saatchi
- Jao Bautista, Executive Creative Director, Propel Manila
- Joey David-Tiempo, Chief Executive Officer, Octopus & Whale
- Merlee Jayme, Chairmom, Jayme Headquarters
- Neil Trinidad, Chief Marketing Officer, GCash
Excellence in Experience Marketing
Margot Torres, Managing Director of McDonald’s Philippines, will serve as Jury President for Excellence in Experience Marketing.
Margot has spent decades proving that brand experiences extend far beyond advertising. Under her leadership, McDonald’s Philippines has consistently delivered culturally resonant campaigns and customer experiences recognized locally and internationally, while setting benchmarks in brand building, customer engagement, and business growth.
“I am excited to recognize work that transforms engagement into genuine human connection and creates experiences people choose to be part of. The future belongs to brands that do more than talk to consumers, but invite them to participate, interact, and belong. These are the ideas that will define the next era of marketing excellence,” Margot told adobo Magazine.
- Margot Torres, Managing Director, McDonald’s Philippines – Jury President
- Adi Timbol-Hernandez, Head of Institutional Brand & Corporate Relations, BPI
- David Guerrero, Chairman & Chief Creative Officer, BBDO Guerrero
- Gladys Chan, Head of Marketing for Southeast Asia, Visa
- Jon Jon San Agustin, EVP Marketing, SM Supermalls
- Liam Capati, Chief Media Officer, Publicis Media
- Russ Molina, Chief Digital Officer, Seven A.D.
- Third Domingo, Chairman & Chief Creative Officer, Hakuhodo Philippines
Excellence in Effectiveness & Strategy
Bernard Cheng, Senior Director of Marketing at Netflix, has been appointed Jury President for Excellence in Marketing Effectiveness & Strategy.
Bernard has led marketing across some of the world’s most influential entertainment brands, helping shape how stories travel across cultures and audiences. At Netflix, he oversees marketing initiatives that blend creativity with data, audience insight, and measurable business impact.
“It is a privilege to serve as Jury President for this year’s Adobo Creative Awards—a platform that recognizes the very best of Asia’s Creativity and Marketing Excellence,” Bernard told adobo Magazine. “I am excited to see entries that push past conventional boundaries and embrace authentic, bold storytelling. Beyond polished craft and execution, the jury will be on the look out for ideas with real heart and cultural resonance: work that doesn’t just capture attention, but leaves a lasting impact on audiences and has delivered measurable business results.”
- Bernard Cheng, Senior Director of Marketing, Netflix – Jury President
- Badong Abesamis, Managing Partner, GIGIL
- Emman Ordinanza, Vice President and Head of Integrated Media, Nestlé Philippines
- Hans Lopez Vito, VP – Group Head of Marketing, Ayala Land Inc.
- Peach Mariano, Chief Strategy Officer, BBDO Guerrero
- Raoul Panes, Chief Creative Officer, Publicis Groupe Philippines
- Stephan Czypionka, Former Global Chief Marketing Officer, CJ CheilJedang Global
- Wence Wenceslao, Senior Global Digital Lead, Unilever Beauty & Wellbeing
Building a jury for Asia’s next creative chapter
The appointment of the six Jury Presidents marks the first wave of industry leaders joining the adobo Creative Awards judging panel. Together, they represent a cross-section of creative agencies, global technology platforms, world-leading brands, and business innovators whose collective experience spans advertising, design, marketing, strategy, digital transformation, and consumer engagement.
Open to entries from across Asia, the adobo Creative Awards celebrates creative and marketing excellence across disciplines. The platform aims to recognize and honor ideas that demonstrate outstanding creativity, exceptional execution, strategic effectiveness, and meaningful impact.
The adobo Creative Awards was created to champion creative and marketing excellence beyond awards night. The work recognized here is meant to live on—sparking conversations, inspiring industries, and setting new benchmarks for creativity across Asia.
The call for entries is now open. The adobo Creative Awards invites creative and marketing professionals across Asia to submit their best work. The deadline for submission is on October 25, 2026. Entrants can download the official Entry Kit to explore categories, eligibility, and submission guidelines.
For complete category information, to download the Entry Kit, and to submit your entries, visit adobocreativeawards.com
Follow the adobo Creative Awards on Facebook, Instagram, and LinkedIn for updates.
