Organized by the Digital Marketing Association of the Philippines (DMAP), the Boomerang Awards 2026 gathered some of the advertising industry’s leading agencies and creative teams to recognize and celebrate bold, out-of-the-box campaigns that pushed the boundaries of digital innovation.
The awards night, held on Friday, October 16 at the Manila Sheraton Hotel at Newport in Pasay, recognized outstanding work across digital experience, digital media, digital entertainment, digital craft, and specialized disciplines, highlighting how creativity continues to evolve alongside technology, culture, and changing audience behavior.
“If you take a look at the Boomerang Awards, it really stands for what great work should be. Great work brings value to the press and consumers, and ultimately, to the industry. I’m sure all of you have worked on challenging projects, whether it involved complex executions or integrating AI. But at the end of the day, the work still speaks for itself,” said DMAP President Miko David in his opening remarks.
Lennon Group’s “Some Nights I Feel Like Doing a Grindr Movie Tour” led the awards ceremony, winning Best of Show and two Grand Prix awards, alongside 4 Gold, 5 Silver, and 3 Bronze awards across digital experience, media, entertainment, and craft categories.
Created for Daluyong Studios, Ten17P, and Lunchbox, the campaign also helped Lennon Group secure Agency of the Year.
Meanwhile, Daluyong Studios, Ten17P, and Lunchbox were named Advertisers of the Year, while Lunchbox and Yellow Submarine Studios received Production Partners of the Year.
Furthermore, BBDO Guerrero’s “Safetynovela,” a campaign for Philippine Airlines, won the Grand Prix in Innovation in Digital Entertainment, alongside 2 Gold awards and 1 Bronze award.
GIGIL’s “Kween Yasmin for Canva Pro,” meanwhile, won 2 Gold awards, while Leo Manila and BBH Singapore’s “Gamifries” for McDonald’s Philippines earned 1 Gold, 3 Silver, and 1 Bronze award.
Other Gold winners include Grey Malaysia’s “Brain Unrot Library” for BookXcess, Octopus&Whale’s “GameJoy: The First Universal Gamer Money” for Jollibee Philippines, and BBDO Guerrero’s “Play No Dew” for PepsiCo Philippines.
Check out the complete list of winners below:
Innovation in Digital Experience
Social
Gold
- “BRAIN UNROT LIBRARY” by Grey Malaysia for BookXcess
- “KWEEN YASMIN” by GIGIL for Canva Pro
- “GAMIFRIES” by Leo Manila x BBH Singapore for McDonald’s Philippines
Silver
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
- “Knorr Emoji” by TREYNA Group for Knorr Philippines
Bronze
- “LUCKY ME! PANCIT CANTON: HATE WINS” by TREYNA Group for Monde Nissin Corporation
- “THE NEVER-ENDING CHANT” by Ogilvy Manila for Nestle Philippines, Inc.
Creator and Influencer
Gold
- “KWEEN YASMIN” by GIGIL for Canva Pro
Silver
- “GAMIFRIES” by Leo Manila x BBH Singapore for McDonald’s Philippines
Bronze
- “THE 7’3″ PERSPECTIVE” by Leo Manila for Unilever Philippines, Inc.
- “Lucky Me! Pancit Canton: Hate Wins” by TREYNA Group for Monde Nissin Corporation
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Branded Experience
Gold
- “PLAY NO DEW” by BBDO Guerrero for PepsiCo Philippines
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Silver
- “GAMIFRIES” by Leo Manila x BBH Singapore for McDonald’s Philippines
Bronze
- “THE NEVER-ENDING CHANT” by Ogilvy Manila for Nestle Philippines, Inc.
Promo and Activation
Gold
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Bronze
- “Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value” by NuWorks Interactive Labs, Inc. for Jollibee Group
Creative Use of AI
Silver
- “THE GRIND” by GIGIL for Metama
Commerce
Silver
- “GAMEJOY: The First Universal Gamer Money” by Octopus&Whale for Jollibee Philippines
- “LIVESTREAM NG LAGIM” by Leo Manila for Universal Robina Corporation
Bronze
- “Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value” by NuWorks Interactive Labs, Inc. for Jollibee Group
Small Budget
Silver
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Bronze
- “GAMIFRIES” by Leo Manila x BBH Singapore for McDonald’s Philippines
- “KNORR EMOJI” by TREYNA Group for Knorr Philippines
- “SAFE SOUND CHECK” by Jayme Headquarters for Project Inclusion Network
Direct Marketing and CRM
Bronze
- “THE GRIND” by GIGIL for Metama
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Innovation in Digital Media
Digital Media
Gold
- “SAFETYNOVELA” by BBDO Guerrero for Philippine Airlines
Emerging Channels and Experiences
Gold
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Omnichannel
Silver
- “KONTRABIDA ACADEMY” by Intersections Communications, Inc. for Netflix Philippines
- “FLIGHT PATTERNS” by Ogilvy Manila for Cebu Pacific Air, Inc.
Bronze
- “CHARGE FREE, TRAVEL FURTHER” by Creative Sandbox for ACMobility
Applied Innovation in Traditional Media
Silver
- “CARRIER COOL SPOT (BGC + Robinson’s)” by Ace Saatchi & Saatchi for Concepcion Industries Corp.
Bronze
- “SPOTIFY SOUNDTRUCK” by SVEN for Spotify
Innovation in Specializations
Gaming
Gold
- “GAMEJOY: The First Universal Gamer Money” by Octopus&Whale for Jollibee Philippines
Bronze
- “ENGINEERING REALITY: USING GEODETIC DATA IN SIMULATION GAMES” by Co-Op Play + TrackX for Batangas Racing Circuit (BRC) Inc.
DEI
Silver
- “Safe Sound Check” by Jayme Headquarters for Project Inclusion Network
Bronze
- “Some Nights We Feel Like Being Seen” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Sustainability
Silver
- “Safe Sound Check” by Jayme Headquarters for Project Inclusion Network
Emerging Technology
Bronze
- “THE GRIND” by GIGIL for Metama
Innovation in Digital Entertainment
Entertainment-led Branded Experience
Gold
- “SAFETYNOVELA” by BBDO Guerrero for Philippine Airlines
Silver
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Bronze
- “PLAY NO DEW” by BBDO Guerrero for PepsiCo Philippines
Streamed Content and Video
Bronze
- “SAFETYNOVELA” by BBDO Guerrero for Philippine Airlines
Sports and Esports
Bronze
- “Play No Dew” by BBDO Guerrero for PepsiCo Philippines
Innovation in Digital Craft
Digital Production
Gold
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Use of AI
Silver
- “THE GRIND” by GIGIL for Metama
Websites and Apps
Silver
- “Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented Value” by NuWorks Interactive Labs, Inc. for Jollibee Group
Special Awards
Digital Innovators of the Year
Digital Experience Innovator of the Year
- Jeff Thomas, Associate Creative Director, Lennon Group
Digital Media Innovator of the Year
- Franc Mangahas, Associate Creative Director, Lennon Group
Digital Entertainment Innovator of the Year
- David Guerrero, Chief Creative Officer, BBDO Guerrero
Digital Craft Innovator of the Year
- Rey Tiempo, Chief Creative Officer, Co-Op Play
Digital Specializations Innovator of the Year
- Merlee Jayme, Chief Creative Officer, Jayme Headquarters
Grand Prix
Innovation in Digital Experience: Branded Experience
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Innovation in Digital Media: Emerging Channels and Experiences
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
Innovation in Digital Entertainment: Entertainment-led Branded Experience
- “Safetynovela” by BBDO Guerrero for Philippine Airlines
Production Partner of the Year
- Lunchbox and Yellow Submarine Studios
Advertiser of the Year
- Daluyong, Ten17P, Lunchbox
Agency of the Year
- Lennon Group
Best of Show
Innovation in Digital Experience: Branded Experience
- “Some Nights I Feel Like Doing a Grindr Movie Tour” by Lennon Group for Daluyong Studios, Ten17P, Lunchbox
adobo Magazine is an official media partner of Boomerang Awards 2026.
