NINMA, the Philippine wildcrafted herbal wellness brand on a mission to rewild modern life, launched the NINMA Affiliate Program in October. It invites content creators, and soon independent retailers, to grow alongside the brand. Rather than rely on big-budget campaigns, NINMA is building its reach through people and places that are already aligned with the brand’s values.
For NINMA, rewilding modern life starts with how people come to know about plants. For generations, Filipinos learned which plants to use from people they know– their lola, neighbour or herbalist– through advice, not ads. The NINMA Affiliate Program brings that way of sharing into the present. Today’s trusted voices are creators, health experts and wellness business owners, and they pass the knowledge on to their own communities.
The program opened first to creators. Micro- and nano-creators on Instagram and TikTok earn a commission on every sale made through their personal links, including repeat purchases from the same customer for 12 months. NINMA recruits a select number of partners based on niche and brand alignment, not necessarily follower counts. This exclusive network of like-minded partners also gets to try new NINMA products before launch, and their feedback helps shape what reaches the shelves.
The next phase will open the program to consigners: shops, studios, clinics and other brick-and-mortar spaces that want to carry NINMA products.
“Rewilding is all about bringing plants back into our daily rituals, the way our grandparents did, one small habit at a time. People don’t usually pick up habits because of an ad. They pick them up because they saw it from a friend, a relative or someone they trust. That’s how most of our customers find us. This program gives those people, creators and independent shops alike, a fair share in the growth they help create.”
Partners can promote NINMA’s full range of tinctures, syrups, superpowders and body products, crafted from organic, whole and wildcrafted herbs. Best sellers include Triple Rhizome Tonic, Elderberry Syrup, Super Seven Functional Mushrooms, Lymph Flush and Miracle Salve, all available here.
Creators and prospective consigners can learn more and apply here.
With the NINMA Affiliate Program, NINMA is rewilding modern life one trusted recommendation at a time.
