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Awards News
‘Ultimate Classroom’ becomes first ever branded content nominated for a Logie
SYDNEY, AUSTRALIA — For the first time in Logie history, brand-funded entertainment has been nominated for a coveted Logie Award. Network…
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People
UM Australia furthers push for sustainable future growth with Andy Copeland as General Manager for Brisbane
BRISBANE, AUSTRALIA — Media agency UM Australia has appointed digital expert Andy Copeland to the newly created role of General…
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Insight
Study on Australian consumers find that ‘grey’ video content can diminish ad effectiveness
SYDNEY, AUSTRALIA — Running ads next to “Grey,” or content that may not necessarily be deemed unsafe or unsuitable in…
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People
IPG Mediabrands’ UM elevates Sasha Savic to Global Chief Executive Officer
SINGAPORE — UM, a global media agency network of IPG Mediabrands, has announced the appointment of Sasha Savic as Global…
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New Business
UM Canberra scores ACT Government account for all media deliverables, plus digital and creative services
CANBERRA, AUSTRALIA – After a highly competitive tender process, media agency UM kickstarted the year announcing its appointment as media agency…
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adoboPicks
Cancel culture, industry moves, and huge pop culture moments – take a look at our top 10 stories from 2022
MANILA, PHILIPPINES — As the world emerged into the “new normal,” the creative industry saw clever campaigns, technological innovations, and…
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People
Santosh Murthy fills in the new role of Multicultural Strategy Director for Identity Communications
SYDNEY, AUSTRALIA — UM’s multicultural marketing agency, Identity Communications (Identity), announced the appointment of Santosh Murthy to the newly created…
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Press Release
Nimesh Chaturvedi joins UM’s Business Analytics Engine as Associate Director for Data and Technology
SYDNEY, AUSTRALIA — UM’s consultancy practice, Business Analytics Engine (BAE), announced the appointment of Nimesh Chaturvedi to the newly created…
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Press Release
Sentosa kicks off its Golden Jubilee celebrations with animation film by UM and MediaBrands Content Studio
SINGAPORE — To commemorate Sentosa’s Golden Jubilee celebrations, UM, the global media agency network of IPG Mediabrands, and Mediabrands content…
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Press Release
New Business: UM expands Asia-Pacific footprint with affiliate office in Pakistan
SINGAPORE — UM, the global media agency network of IPG Mediabrands, has announced an affiliate agreement with IG Square Pakistan…
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Press Release
Brand & Business: UM supports Autism Cafe this Impact Day, raising MYR 30,000 in sales and donations
KUALA LUMPUR, MALAYSIA — Universal McCann (UM), the global media agency network of IPG Mediabrands, announced its fifth annual day…
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Press Release
Brand & Business: UM’s Impact Day ‘Homecoming’ brings global community together around equity, sustainability, and wellness
SINGAPORE — UM, the global media agency network of IPG Mediabrands, has announced its fifth annual day of service to…
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Campaign Spotlight
Lion launches alcohol-free drink, XXXX Zero, with carbon-reducing emission campaign by UM
SYDNEY, AUSTRALIA — Beverage company Lion, in partnership with media agency UM, has placed looking after the environment front and…
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