Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Omnicom Advertising Asia is the region’s most ambitious support act
There’s a word that Sean Donovan refuses to use. As the President of TBWA Asia, one of his earliest calls…
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Publicis takes to the Croisette to make the case for real business value in the age of artificial intelligence
Publicis Groupe continues its tradition of using the Cannes Lions Festival as a platform for industry transformation, this time to address…
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GrabMart offers weekend grocery savings with Robinsons Supermarket and Puregold
As households continue to look for smarter ways to manage their grocery budgets, Grab Philippines is teaming up with Robinsons…
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David HK Tan returns to Publicis as Creative Lead, partnering Anna Ragen to drive Publicis Chemistry Malaysia’s next phase ofgrowth
Publicis Chemistry Malaysia has announced the return of award winning creative David HK Tan as Creative Lead, marking a significant…
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Bangladesh’s Cannes Contender: The Two Projects Helping the World Notice Bangladeshi Creativity
For decades, Bangladesh has remained one of the most underrepresented countries in the global creative industry. While the country has…
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Omnicom Media bolsters client leadership across APAC with dedicated client success discipline
Omnicom Media (OM), an Omnicom Connected Capability, has established Client Success as a dedicated discipline in APAC, following its rollout…
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Havas accelerates development of Havas Play in North America through the acquisition of culture and sports marketing agency Archrival
Havas has acquired a majority stake in Archrival, a U.S.-based youth culture and experiential activation agency, further strengthening Havas Play’s…
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Omnicom Media China appoints Agelica Hao as Chief Growth Officer
Omnicom Media (OM), an Omnicom (NYSE: OMC) Connected Capability, has appointed Agelica Hao to the newly created role of Chief…
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Why community-driven values are becoming the beauty industry’s biggest differentiator
In an industry where “purpose” has become one of the most overused marketing terms, consumers have also become increasingly skilled…
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Reclaiming the ears: Soundesign champions ‘audio-first’ storytelling
In a world dominated by visuals, SOUNDESIGN is reminding creatives not to overlook one of storytelling’s most powerful tools: sound.…
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Jordan Tourism Board appoints FP7 McCANN UAE & Initiative MENAT for creative and media mandate
Following a competitive pitch, the Jordan Tourism Board has appointed FP7 McCANN UAE and Initiative MENAT reflecting a unified strategic…
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The Mind Museum, NutriAsia show that better futures are possible in Playtales: Reimagining Tomorrows
For 14 years, The Mind Museum and NutriAsia have shared a strong and meaningful partnership rooted in promoting science education,…
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Adapt, evolve, create: The ‘challenger mindset’ driving TREYNA forward
In advertising, staying in business for decades is already an achievement. Remaining culturally relevant through shifting consumer behavior, technological disruption,…
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