Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Jollibee, DreamWorks bring Filipino-inspired friendship to life in ‘Forgotten Island’ campaign
Jollibee and DreamWorks Animation are teaming up for a global partnership tied to the worldwide theatrical release of Forgotten Island,…
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Rakuten Viber brings ChatGPT-powered summaries to unread chats
Rakuten Viber is launching a new ChatGPT-powered feature – Unread Recap, designed to get you up to speed the moment…
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Ace Saatchi & Saatchi unveils Five Specialist Capability Hubs built for the new age of marketing
Marketing has changed. Business challenges have become more complex. Today’s clients aren’t simply looking for an agency that does one…
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Rural Growth is a Connection-Design Problem, not a Reach Problem: Ogilvy, WPP Media and Fifty5Blue launch landmark study on the Philippine Mass Market
For years, brands have treated rural marketing in the Philippines as a simple visibility challenge: if you show up on…
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Galaxy S26 FE puts the spotlight on concert moments
From concert nights and live shows to spontaneous moments with friends, there’s always something worth capturing. The Galaxy S26 FE…
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McDonald’s brings SpongeBob SquarePants and ONE PIECE together for global Happy Meal
McDonald’s is forming an exciting and unlikely partnership for its latest Happy Meal by bringing together the worlds of SpongeBob…
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Meet GRWM Cosmetics’ latest lip tint product that’s as addictive as your favorite sweet treat
Have you ever woken up and craved something that would kick-start your day? Maybe a sweet treat to lift your…
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Prose on Pixels launches Malaysia studio to scale creative across Asia Pacific
Prose on Pixels (POP), Havas’ AI-powered global content-at-scale network, has launched a new studio in Malaysia, establishing a regional production…
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The Coffee Bean & Tea Leaf marks 130 cafés in Kuwait with Al-Ghunaim
The Coffee Bean & Tea Leaf (CBTL) and Al-Ghunaim Trading Co. celebrate the opening of the brand’s 130th café in…
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TREYNA Group wins GCash 2026 Social Media Account across key verticals
TREYNA Group has secured the social media agency-of-record account for GCash, the Philippines’ leading finance super app, for its 2026…
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Nestlé appoints WPP to lead end-to-end content operating model across Greater China
WPP has announced that it has been selected by Nestlé to architect and operate its new end-to-end content operating model…
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Dentsu India launches Performance Studio to power the next era of creative-led marketing
Dentsu India has announced the launch of Dentsu Performance Studio, a creative-led performance marketing practice built for Performance Marketing 3.0. It…
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Ever Bilena embraces the coquette aesthetic with its latest makeup collection
Ever Bilena is tapping into the romantic side of beauty with its latest collection, EB Coquette, a 25-piece lineup spanning…
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