Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
Subscribe Here-
Maya bags Gold and Silver at PR Awards Asia-Pacific 2026
Maya, the Philippines’ leading digital financial services platform, won two accolades at the PR Awards Asia-Pacific 2026 — Gold in…
Read More » -
Shaping the rhythm of modern style: Anthem group turns 20
Over the past two decades, the meaning of ‘urban lifestyle’ in the Philippines has continuously evolved. What once centered on…
Read More » -
Can creativity offer business value? The answer has always been ‘yes,’ according to these seasoned marketers
Advertising and marketing practitioners have long viewed creativity and effectiveness as competing priorities, with brands often forced to choose between…
Read More » -
Building the next chapter: The leadership team strengthening the Tagline Group
Growth has a way of changing organizations. As businesses expand across markets, disciplines, and industries, the challenge is no longer…
Read More » -
Beyond signals: Omnicom Media Malaysia’s OM Forward decodes the future of growth
Omnicom Media Malaysia successfully convened marketers, business leaders, media partners and industry experts at OM Forward: Beyond Signals on the…
Read More » -
TikTok Shop strengthens beauty discovery with Seoul Glow K-Beauty Campaign
TikTok Shop is strengthening its Beauty category through its Seoul Glow K-Beauty Campaign on July 10, bringing together a curated…
Read More » -
3 tips to help freelancers price their work more confidently
Learning how to set rates is one of the hardest parts of freelancing. It can be difficult to know whether…
Read More » -
AIA and BPI AIA donate to Kythe Foundation for pediatric care initiatives through their multi-protection critical illness products
AIA Philippines, formerly Philam Life, and BPI AIA Life Assurance Corporation (BPI AIA), the bancassurance partnership between the Bank of…
Read More » -
Ogilvy appointed Agency of Record for Lite n’ Easy
Leading Australian health and wellbeing brand Lite n’ Easy has appointed Ogilvy as its agency of record, following a competitive…
Read More » -
YouTube leads TV and social media in marketing ROI for PH FMCG sector
For decades, the Philippines’ most iconic food and beverage brands have been staples in every Filipino household. Today, new data…
Read More » -
WPP announces expansion plans for WPP Enterprise Solutions, its global business unit for AI-driven transformation
WPP announced its expansion plans for WPP Enterprise Solutions. The move further establishes the business as a leading enterprise growth…
Read More » -
Propel Manila appoints AJ Marquez as Managing Director
Propel Manila, the independent creative and communications agency known as The Creative Agency of Digital Natives, today announced the appointment…
Read More » -
McCann India announces Fresh Take 2026: A launchpad for the next generation of ad film directors
McCann India announced Fresh Take 2026, a new initiative created to discover and champion the emerging directors shaping the future…
Read More »