TREYNA Group has secured the social media agency-of-record account for GCash, the Philippines’ leading finance super app, for its 2026 campaign suite.
Under the landmark win, TREYNA Group will lead strategic social creative and engagement across key GCash products, including Online and Offline payments (GCash Card and Watch Pay), and other products such as GLoad, Youth, and Commute.
The win puts TREYNA Group’s multi-agency model to work, bringing together specialized capabilities across its network to deliver an integrated social and digital ecosystem.
TREYNA Group’s creative team and production studio, Paradigm, will handle brand-produced social content and high-impact storytelling. Digital agency QAIROS and TREYNA PR will lead community engagement and cultivate online conversations.
The 48-year-old, multi-awarded agency brings its challenger stance, curious mindset, and strategic expertise to the partnership as it works to reinforce GCash’s position at the center of everyday financial transactions, digital entertainment, and lifestyle moments for Filipinos.
“Securing this partnership with GCash across such a dynamic range of verticals is a powerful testament to the strength of our multi-agency model,” said TREYNA Group Chairman and CEO Mike Trillana.
“By uniting the sharpest capabilities in social content, community strategy and engagement, we are built to deliver deeply integrated solutions that drive meaningful connection and measurable impact,” he added.
